Chapter 287 (1/2)

”It's too profitable, isn't it?”

Looking at the e-mail from the magic box culture and the series of figures in the report, even Lin Jun, who came up with the idea, was shocked.

million!

Not a million dollars, but a million copies!

Just three days after the blind box was put on the official website, the sales volume has broken through the million mark, and the growth momentum has not decreased at all.

Throw away the average cost of less than 10 yuan, according to the price of 59 yuan, in just three days, they made nearly 40 million yuan!

Not only that, when Lin Jun divided the total sales by the number of buyers, he found that each buyer consumed an average of 3 blind boxes!

Because the first batch of blind boxes are released in the private network of the box office and the official account, game player's account is needed to get the game's gift. When investigating the consumers, the staff of magic box culture marketing department found that many of the people who paid for the blind box were light krypton or even zero krypton players.

Even if they are rational enough and don't spend money in the game, they still can't stand the temptation in front of the blind box.

Before that, no one thought that this blind box could sell so well.

Even Lin Jun, who has enough confidence in his own ideas, initially expected to sell more than 100000 yuan in the first week. He never thought that he would exaggerate in the end.

After all, there are only a few players who are interested in mobile games.

However, this blind box obviously breaks this rule, and makes players who are not interested in the surrounding areas join the ”unpacking” army.

You don't even need to broaden your sales. If you go on with the current trend, you can't make more money by selling around than by the game itself!

”Mr. Lin... I think we should adjust the proportion of several rare handmade products in the blind box? I make complaints about the number of Tucao we have seen in the past two days, and many game player's opinions on this matter are very large.

On the phone, Li Xiaofeng, vice president of magic box culture, who has parachuted from his parent company, is reporting his work to Lin Jun and expressing his own views.

”One player even revealed his purchase records. Five boxes turned out to be five Keyrings, all of which are the same. I'm afraid it will affect our reputation...”

After listening to Li Xiaofeng's words, Lin Jun shook his head and said disapprovingly.

”It doesn't exist. If we really adjust the burst rate, believe it or not, we will be hotter than now.”

The reason why the blind box is out of the circle now is that tens of thousands of tribal conflict players are buying the hand-made products from the blind box in the second-hand market, and the rarest hand-made products have been fired for tens of thousands of yuan.

If we modify the burst rate, there is no doubt that the price of these rare hands in the second-hand market will plummet. On the surface, this seems to have little effect on the performance of magic box culture, but in fact, it is equivalent to smashing its own signboard.

It's just that it's a problem to open five Keyrings of the same model. Even if it's the consolation Award for your patronage, it's really perfunctory to offer so many of the same money in a row.

Considering that African players have contributed a lot to the sales of blind boxes, Lin Jun feels that he has to find a way to take care of their shopping experience.

After thinking for a while, Lin Jun continued on the phone.