C445 Coca-cola hand in hand (1/2)

At night, Zhou Hao brought Liang Xiaobing to the Hongqiao Sheraton Shanghai Pacific Hotel. Zhou Hao was still dressed in the casual suit, while Liang Xiaobing wore a light green chiffon shirt and sky blue skirt, looking very dignified.

After following the waiter to the reserved room, Zhou Hao saw that there was already a man dressed in a light gray suit waiting inside the room. It was Dai Jiaxi who had come in accordance to Zhou Hao's invitation.

”Hello, CEO Dai. We're late.” Zhou Hao welcomed him with a smile.

”It's nothing, it's just that I came early.” Dai Jia immediately stood up and shook hands with Zhou Hao.

Dai Jiashen was appointed president of Coca-Cola in China two years ago and is now only forty years old. He is a very successful man. As a result of Dai's efforts, Coca-Cola's sales in China have increased by 10% in the past two years. And in many places, the state beverage industry, because of its own shortcomings, but also competing for Coca-Cola, the share of the Chinese beverage market is getting smaller and smaller.

At the beginning, Dai Jia Shou didn't treat the state-owned beverage companies as real competitors. In his eyes, the only one that could compete with Coca-Cola was Pepsi. In fact, in recent years, China's beverage market has also become a battleground for the two most famous beverage groups in the world.

If Coca-Cola was able to unify the beverage market in China, Dai would become the most powerful candidate to compete for the position of head of Coca-Cola, so from the day he became head of China, Dai had been trying his best, which was the main reason for the growing market share that Coca-Cola had gained over the past two years.

But just as Coca-Cola and Pepsi-Cola were in full swing, the rise of Tianhe attracted both companies' attention. In fact, both companies had heard of the name before the launch of Fruit Orange. This was because before the ”Fruit Jelly Orange”, Zhao Yuqin had already followed Zhou Hao's plans to make the ”Milky Way” s mineral water the designated drinking water for every sport in the country.

Coca-Cola and Pepsi-Cola had originally planned to advertise their products through sports events in China. However, because of other publicity plans, the two companies did not implement the plan in time. On the other hand, advertising through sports competitions was not something that could be achieved with money. It also required a strong network of contacts. In this respect, although Coca-Cola and Pepsi-Cola's ”spokesmen” in China have great political power, they are still a lot weaker than the Zhao Family.

With things changing, Zhao Yuqin had already monopolized most of the sports competitions in the country this year, allowing ”Tianhe” mineral water to gain a reputation in the sports world. It was also at this time that Coca-Cola and Pepsi heard the name ”Tianhe” for the first time.

Then, ”fruit orange” like a whirlwind of orange swept through China, making ”Tianhe” brand fiercely spread throughout the country. Although juice drinks are different from carbonated drinks, both Coca-Cola and Pepsi-Cola have long been interested in the market for juice drinks, so both value the rise of the ”Tianhe”.

Having successfully taken over more than half of the juice beverage market in China, Coca-Cola made a prompt decision to send someone to talk to the Tianhe people and offer to buy Tianhe. But even though Dai Jia instantly offered a price that he thought was very high, ”Tianhe” still refused their offer.

So later on, when Dai Jia heard that Fengshan Group had introduced ”Freshness Orange” and sued ”Tianhe” for usurping their assets, he was somewhat gloating. However, while ”more fresh oranges” have taken up much of the market that was once ”fruit orange” by virtue of its almost identical taste and cheap price, ”fruit orange” is still the most popular beverage in the Chinese juice market today, making both Coca-Cola and Pepsi-Cola salivate.

”Mr Zhou, this is a bottle of champagne that was just flown in from France. You can try it.” A waiter immediately poured champagne into Zhou Hao's and Liang Xiaobing's cups. The sweet taste of the champagne wafted in the air.

Zhou Hao and Liang Xiaobing both raised their cups. Zhou Hao smiled at Dai Jia, ”CEO Dai, you are too courteous.”

After tasting the world-famous bottle of champagne, Dai Jia instantly smiled at Zhou Hao: ”Mr Zhou, your 'Milky Way' has already rejected our offer to purchase it. I wonder why you have invited me over this time, could it be that you have changed your mind?”

In fact, Dai Jia was surprised for a long time when he found out that the owner of the ”Milky Way” was a young man who was not even twenty years old. However, after asking around, he finally understood that Zhou Hao was Zhao Rixin's foster son, because in China, there were indeed a few high-ranking leaders' children who were in the business world. After all, with a strong political force supporting them, it was much easier for them to achieve business achievements than others.

Zhou Hao shook his head, and laughed: ”I do not have any intentions of selling this' Sky River ', at least at the current stage.”

”Then Mr Zhou, why did you invite me over this time …” Dai Jia instantly became doubtful. ”Could it be that you want to cooperate with our company?”

”You could say that.” Zhou Hao said: ”Although I do not plan to sell the 'Milky Way', I do plan to sell the 'Fruit Seed Orange' formula.”

Zhou Hao's words gave Dai Jia a fright, and he furrowed his brows: ”Mr Zhou, you want to sell the 'Fruit Seed Orange' formula?”