Chapter 108 (1/2)
On the morning of September 2, several senior management and technical and product development directors of Baidu company in Yanjing also sat in the meeting room early.
In the conference room, the vice president asked people what they thought of the minimalist forum called ”Post Bar”, which was newly launched by the easy to listen network. 80% of them gave a comment: Niubi.
Niubi is the product's creativity and integration ability.
Easy to listen to the network itself is to provide a platform for music audition and download, its users are all fans of each singer, and the currently opened Star Post Bar is just a small independent forum based on each singer's own, which is an excellent way to gather fans of a singer into the post bar under his name.
This can not only increase the viscosity of the original users of the easy to listen network, but also attract those who are not listening to songs on the easy to listen network, but like some singers. Because there is an exclusive forum named after idols, so many fans gather here, and the community effect is very strong.
The vice president said sadly, ”why don't we have such advanced product thinking? If we build a Baidu Post Bar on the basis of search service, we can become the largest network community in China in one step! ”
He is right. In the future, Baidu Post Bar has more than 1 billion registered users, which is indeed the largest Chinese community in the world. Although they seem to have no moral integrity in selling and buying post bar, after all, the scale is there, which is undeniable.
The director in charge of the development of new products, that is, the one who asserted at the last meeting that the products of the easy to listen network were too single, was embarrassed to death at present. He thought that as long as Baidu launched MP3 downloads, the death time of the easy to listen network would not be far away. Unexpectedly, it was not long before someone came up with the heavyweight product of the singer's stick bar, just to hit his face.
Bitterly, the executive blurted out, ”in this case, let's do the post, MP3 and the post together!”
The vice president looked at him and shook his head. ”I don't need you to give me such a back-to-back conclusion. What I want is your innovation ability, understand? What I want is not for you to see others play MP3 and post bar, and then prepare to copy and catch up, but for you to create a powerful product like post bar for us. As a leader of new product development, you can't always pick up people's wisdom! ”
The executive was said to be blushing and ashamed to look up.
At this time, the vice president's mood also eased a little bit and said: ”MP3 and post bar, we are sure to do it, but have you ever thought that now a group of singers has been made by the easy to hear network, how should we operate if we start? And I checked. Their posts are not just tied to the Internet. They even have tieba.com The top-level domain name of, and this domain name has now been opened, that is to say, they have integrated the advantages of the easy to hear network to make the post bar, but they want to make the post bar into an independent product. ”
It's also Li Mu's consideration to create an independent post bar. After all, the easy to listen network is just a collection of music lovers. If the easy to listen network is the carrier, it can only be a singer post bar, which is far from enough for Li Mu, so he put tieba.com Used up, made a home page of the post bar, with search function, users can directly enter the home page of the post bar, and then search the name of the singer to enter It's the singer's post.
At the same time, Li Mu has instructed Kong Lingyu to develop the post bar registration function, and later his own post bar will also have the function that users can create at will. In addition, Kong Lingyu is also leading a group of part-time employees to collect all star information in the field of film, television, sports and variety arts. It is expected that the post bar will be open for registration, and the post bar of all celebrities will also be online. Then, the Post Bar It will get out of the limitations of easy to hear networks and singers.
At this time, on Baidu's high-level conference table, several overseas returnees' managers were stunned one by one. So soon, they began to think about the independent split. What is the character behind the easy to hear network?
In fact, Li Mu's idea is to create an ecosystem. Easy to hear Internet and post bar are just the beginning of the ecosystem. There are many plans for this ecosystem in the future.
The simple plan of holding the red is to let the easy to listen network start in the field of music trial and download, and then gather the users who have the demand of music trial and download together. Now the post bar begins the first step of the ecological chain, communitization.
After the start of the community, there are too many things that can be done. Personal space, photo albums, stealing vegetables, pastures and parking spaces are all magic weapons in the future community field. Now Taobao's domain name is still in his own hands. In history, Ali won't create Taobao until 2003, because of the particularity of the SARS period. If he started one year or half a year earlier than Ali Users who rely on their own accumulation should be easier to start than Alibaba.
One operation director sighed: ”the other side has the top-level domain name of the post bar, which is very passive for us. Unless we change our name, not the post bar, and then quickly develop mature products, go online as soon as possible and guide our own post bar products through Baidu search keywords in the future.”
The person in charge of the technical development was surprised and said: ”although the concept of easy listening network is playing well, from the technical level, they play these things with no difficulty, and it's easy to imitate. Besides, they have limited strength and no support. If they can't find the profit model for a while, they will develop to the bottleneck soon, so I don't think we will Is it too high to see them? We have such a powerful resource, product development, it will not be long before they can be replaced. ”The vice president shook his head: ”you can't just look at the problem from the technical level, nor can you feel that others will not support the profit model. Their concept can shock us. It will certainly shock other people, especially the VC. Although the impact of the Internet bubble is still there, the smell of capital is so keen that it has begun to realize that the next spring of the Internet is coming. , they are also looking for appropriate projects in advance. If Eason gets Angel round or round a financing and has big capital support, they can make hundreds of millions of market value with these two products, which should be a year or two. ”
This words, let that technology suddenly speechless.
It's right to say that the Internet plays with creativity, technology and users, but in the final analysis, it plays with capital.
Behind every internet tycoon, there is a strong capital support, such as Sequoia, Softbank, Goldman Sachs, etc. the capitalists hold a lot of cash and wait for investment in good projects. Without the help of capital, none of the top BTA companies in China will be able to afford in the future.
Easy to listen to the Internet and post bar are rising rapidly. It is believed that they will be concerned by other Internet companies and investment bank capital in a short time. If you get round a investment, easy to listen to the Internet can start the mode of burning money. As long as the strategy of burning money is OK, in the next round B and C, each major investment bank will earn the first money and send it to burn. Not only that, in order to get a high return on investment, investment banks At the time of investment, we will also invest in contacts and resources to help its development and growth. At that time, Baidu will not have an advantage in front of it.