Chapter 235 (2/2)
In Li Mu's eyes, Tengxun really started to take off from QQ game and Lianzhong game. That is to say, in 2003, with the addition of QQ game, Tengxun registered more than 200 million users, which also opened the way that Tengxun constantly used other products and functions to bind social activities. Before wechat was born, Tengxun was like a carrier rocket, and QQ was this one The core of the rocket, but the various products bundled with it are the booster of the launch vehicle. If it is not for this kind of bundling to continuously increase the user viscosity, Tengxun can not become the leader of the domestic social industry.
At present, Tengxun has no additional products except QQ. If the ambush against it is brewing at this time, there is still plenty of time.
Kong Lingyu, a group of technical geeks, also have an unusual expectation for Li Mu's strategic layout. Based on his past understanding of Li Mu, when he put forward a concept, he must have considered the details of the specific implementation of the concept in the case of having a plan in mind. Today, when he throws out the concept of social interaction, he must have considered every link in the future.Li Mu said: ”our post bar now has users, and users are not much less than Tengxun QQ, but the key is that our post bar is just a community network, if we want to do social networking, we must develop our own social software.”
Kong Lingyu said: ”our current technical team has the ability to develop applications, and we are also using and researching Tencent QQ, which is not very difficult. If you start developing now and have boss to do product planning and architecture, we can finish it in one or two months at most.”
Li Mu said with a smile, ”since we want to be social, developing social software is an essential part. But the most important problem now is not to develop social software, but to do everything possible to improve the viscosity of users in the post bar, and to move users' contacts on Tengxun QQ to the post bar.”
A technical director in charge of web page development said: ”Mr. Li, you just said that it is difficult to realize QQ user's network migration. Let's post it to do this. What should we do?”
Li Mu said: ”I say it's hard to achieve, because of the particularity of the network. The network of the network is always interactive and interweaved. If everyone has 50 friends on average on QQ, the network of the interweaved network will be extremely huge. If a large number of users can't migrate, it's very difficult to attract users a little bit.”
Said Li Mu: ”but now we have tens of millions of registered users. If we can quickly increase the number of users, find ways to attract the users of Tencent QQ to register the bar, and increase the viscosity of the bar, then we have the foundation to launch social communication software. Once we launch it, users can complete people at low or even zero cost Pulse migration. ”
Kong Lingyu's eyes brightened: ”boss, do you want me to recruit flash developers for this?”
Li Mu nodded with a faint smile: ”after all, it's time to tell you about our next stage of product planning.”
After Li Mu finished, he turned around behind the product development of the whiteboard and drew two arrows. The first arrow corresponds to six words: ”post your personal space”, the second arrow corresponds to six words: ”social games on the web”.
Later, Li Mu wrote four words in the back: the battle of seizing the base!
Xianxia's novels haven't been very bold. We can't understand what the two characters mean.
Li Mu said, ”seizing the base is my next strategic plan for the pastoral area.”
In the first step of the battle for the base, Li Mu should first give the QQ space that only existed in 2005 four years in advance to the users of the post bar to enjoy, and then launch a very social small game: Happy Farm in his personal space.
Happy farm, the game attribute of stealing vegetables among friends, is a powerful tool for the expansion of social contacts. The foreign positioning of this kind of game is called social game. Once the user is addicted to this game, he will try his best to increase his network circle. He will not only copy his network in other platforms, but also actively expand new ones The network circle. In the last life, Kaixin used to rely on this small game, but this kind of game also has its disadvantages. On the one hand, the life cycle is short, the hot is too fast, and the cold is too fast. After a few months, this kind of game will fall from numerous people's pursuit to no one's attention. Kaixin failed to continue to use other new products to maintain its users in the golden time of those months, so finally, from From hot to cold, it is inevitable.
Li Mu won't make such a mistake. He wants to attract as many Tengxun users as possible to join the post bar during the peak months of the farm game, and transplant the contacts to the post bar, so that he can launch his social software by the way. This is the second step of the battle for the foundation.
Now, Tencent QQ has a single function, a mediocre interface, and no user experience. The social software that we want to develop will certainly be superior to all aspects of Tencent QQ. Not only that, once we launch social software, it will immediately replace the social games that are losing popularity with newer products, and realize the binding of users' habits This is the soul of the whole ”battle for the foundation”.
Li Mu is counting with his fingers. He wants to replace Tengxun and share the huge social field cake in the future. The best chance is in 2002. Therefore, the battle for the foundation must start in 2002 and end in the year!
In addition, baidu also owns 10% of the shares of Muye technology. Now Li Mu suddenly wants to find an opportunity to kick them out of Muye. When he thinks that they will collude with Putian private hospitals in the future and rank countless patients by advertisement bidding, Li Mu feels that they have some problems. In the early stage of tieba development, they need to guide themselves and take their investment for development. In the later stage, if they can What a good chance to kick them out! (to be continued. )