Chapter 260 (1/2)
In the Spring Festival of 2009, Xiaoshenyang landed in the Spring Festival Gala and performed the short piece ”not bad money”. In that spring, he became the hottest star in the country. There was no one. Li Mu listened to a friend who worked in a fashion magazine talking about that time. After the Spring Festival Gala, all the magazines wanted to find Xiaoshenyang for the cover, all the TV stations wanted to find Xiaoshenyang for an exclusive interview, even invited performances, even TV series and film directors are also very enthusiastic about it.
In 2010 Spring Festival Gala, magician Liu Qian made a fire all over the country overnight. Compared with the previous year's Little Shenyang, he had more than one.
Li Mu knows the power of star making in the Spring Festival Gala. He can foresee how hot Zhang kexuan will be when he plans to stage in the gala.
Zhang kexuan's singing skill is OK, his appearance is OK, and his four songs are all on the charts. It's all due to the east wind. If the Spring Festival Gala doesn't explode, it's against the common sense. At that time, he will use ”old boy” to assist the navy in pushing forward a wave, absolutely making the simple plan the hottest star in the country. At that time, the simple plan will be the same as the little Shen after the Spring Festival Gala Yang, like Liu Qian, is sought after by major TV stations.
Li Mu asked them not to accept any media interviews. The purpose was very simple: to praise Chen Wan with the fame of a simple plan.
Chen Wan is the host. Although she hasn't appeared in the audience yet, she's already interned in the TV station. Even if there's a host under pressure for a while, it's only a matter of time before she appears in the audience. Once a simple plan is made, Zhang kexuan becomes a national idol. When the time comes, she will plan a news by herself. For example, some media have secretly photographed Zhang kexuan and Chen Wan together to go shopping together. All the major media will borrow it Chen Wan's external conditions are excellent, and she is definitely a topic in the eyes of the media. Therefore, a hot spot is bound to stir up her popularity.
At that time, Zhang kexuan will come out again to clarify Chen Wan's identity and tell everyone that this is his cousin. He will expose the photos of their childhood, teenagers and even recent years, family photos, and Chen Wan is the assistant host of Yanjing TV station, with solid evidence. Misunderstandings and clarifications, the media will find that there was a black dragon, fans will find that there was a false alarm, and idols did not fall in love. But more ordinary audiences will find that, alas, Chen Wan is such a beautiful host. What is the program she hosts? Be sure to take a look.
Zhang kexuan is expected to be very popular by then, but no TV station has the chance to interview him. Chen Wan is the only one with this resource and ability. Yanjing TV station will not miss this opportunity at that time. In addition, Chen Wan has been burned by Zhang kexuan. At this time, it is a good opportunity to push her out and build her up. TV station will not miss this opportunity.
The so-called bundling marketing is almost such a tune.
Why does the company want to promote a new comer, the favorite means is to let him (her) and other famous artists of the company have a scandal? Because for stars, gossip is the most easy to attract attention. Li Mu also thinks that the promotion method of big stars with small stars is very simple, direct and cost-effective. For example, those public large-scale microblog and wechat operators will use their own large-scale resources to cultivate several small-scale ones, which has unique advantages.
However, Li Mu didn't say his plan in front of the two people. He just told Zhang kexuan not to worry about other things, just remember not to accept other media interviews outside CCTV. Zhang kexuan almost looked at Li Muma in this kind of thing, so he agreed without hesitation.
Li Mu thought that in another two or three months, Chen Wan's name would spread all over the country. If the leaders of yanjingtai have no problem with their brains, they will probably give Chen Wan a step up, and then they will take the super girl out and make preparations in spring. Summer vacation on the horse, the host from the beginning to the end of a Chen Wan, in addition to her, no one.
He doesn't believe it. With him, who can hold Chen Wan back and prevent her from blooming.
……
Li Mu posted a post on the forum of Yanjing Film Academy. We are looking for photographers, dramatists, theatres, props, lighting, art and costume make-up. Left their own contact number, as well as a contact QQ.
The reason for looking for students is that most of the people who have had several years of experience have their own style and ways of doing things, and the original book of this film has been seen by themselves, and they have already been familiar with the chest. As for the version after their own change, all the scenes and scenes have been very specific in his mind, so Li Mu doesn't want to look for the stereotyped sophistication , he thought that the micro film was completely based on his own idea, but he was lack of experience, so he just wanted to work in the end and form a team with little experience. As long as we can ensure that everyone will do things and can do things according to their own requirements, that's enough.
After the post was sent out, Li Mu received a lot of calls one after another. Some of them were students from the film academy, and some of them were film practitioners who graduated from the film academy and haven't mixed up a famous school yet. Li Mu simply recorded the information of these people, and arranged to meet and talk with them at the end of the week.
A QQ user named favorite colorful meat asked to add Li Mu as a friend with the message: ”your crew has no production, right?”
Li Mu saw that it was the person related to the film, so he passed his request. As soon as he passed, the other party immediately sent a message, and then sent the request again.Li Mu's cast now has only himself and the actors he has decided on. He has no clue about anything else. Naturally, there is no production. Moreover, he feels that he doesn't need to get any producers for such a micro film, so he is not ready to recruit this role at all, so he replies, ”no, not ready to recruit.”
My favorite colorful saying: ”how can a movie be made without a producer? If you have an executive producer, the preparation for the establishment of the group can be left to the executive producer to solve the problem. ”
Then he reissued a sentence: ”brother, you are not an insider, are you?”
”No, I just want to invest my own money to make a micro movie,” Li said
His favorite colorful meat suddenly came to him. He didn't understand what the micro movie was. So he asked Li Mu, ”what is the micro movie? Can you give us a general introduction? ”
Li Mu replied: ”like other films, it's also an independent story, but it's short. The whole film is about 40 minutes.”
My favorite colorful meat is very surprised: ”this kind of film can't go to the cinema!”
Li Mu replied, ”I'm not ready to go to the upper house. I'm going to broadcast it on TV and on the Internet.”
I don't understand what I love most: ”will TV stations be willing to buy this kind of film to broadcast?”
”Don't spend money on TV stations,” Li Mu said, ”give them free broadcasts.”