Chapter 268 (1/2)
Xu Jiaming's work efficiency is far higher than Li Mu's imagination. In less than 48 hours, Ning Hao has not completed the overall planning. He has already finalized the advertising implantation in all fields given by Li Mu.
The implantation of clothing is Taiping bird, with the implantation cost of 300000;
the implantation of bicycle is giante, with the implantation cost of 400000;
the implantation of mobile phone is waveguide, with the implantation cost of 450000;
the implantation of beverage is Coca Cola, with the implantation cost of 500000;
the implantation of automobile is Benz, with the implantation cost of 500000;
Yanjing Beer finally won The implantation cost of the whole beer advertisement is 250000;
not including the 500000 advertising cost of Muye technology. At present, Xu Jiaming alone has made 2.4 million advertising investment for himself, including the 500000 of Muye technology, a total of 2.9 million, which is much higher than what he expected.
Although Li Mu is sure to make all the sponsors of the ads worth more than they are worth, others may not believe him. If he talks about the implants himself, 2.4 million bills will be good enough to talk about 1.4 million. Li Mu knows that most of them are based on Xu Jiaming's face.
All the funds are in place. Even if the two million budget is spent, the movie will make at least 900000 profits. For Li Mu, the important thing is not 900000, but the beautiful start.
With Xu Jiaming's help in advertising sponsorship, at least the fame of Muye image has been knocked out in the circle of business celebrities. When the micro film ”old boy” becomes popular nationwide, these sponsors and business celebrities will really realize the potential of Muye image. In the future, there will be new films launched, and there will be no less investment and advertising sponsorship.
For Li Mu, shooting ”old boy” is not just to help simple plan hype. In his heart, he is eager to get involved in the film and television entertainment industry, not just TV variety shows. There are also film and television production and distribution, and even in the domestic fire theater market in the future. With normal development, China will become the world's largest film market in 2017. At that time, the market value of Wanda Group's cinemas alone will easily exceed 100 billion yuan, not including the huge profits in the box office and the huge market space derived from the film surrounding. Li Mu cannot persuade himself not to touch such a huge market.
So. The ”old boy” micro film is more like a stepping stone to open the film and television industry. As long as it can be fast, accurate and ruthless, Makino image can officially enter the ranks of film and television companies. Besides, there are a lot of famous stars and directors who will be hot in the future, but no famous embryo can be found. It's not enough to want to take a share in the film and television entertainment market difficult matter.
……
Zhao Kang came back from his hometown of Haizhou just after Li mushou signed all the advertising placement contracts. Li Mu took care of the situation for him. He said to Li Mu at the dinner table, ”the taxi company has made a mess. Brother Liang helped to get the license, government relations and low interest loans from the bank. Now our two families have taken out the money, and the car purchase contract has been signed. As soon as the loan comes down, we can buy the car immediately.”
Li Mu asked, ”how many cars do you want to buy? What model? ”
Zhao Kang said: ”there are three million yuan in total, 300000 of which are used to rent the site and keep it as working capital. My father inspected the rest of the money and finally decided to buy 30 Altos and 20 three car Xiali. He said the car with a trunk like Xiali is more likely to pull passengers at the station and is more popular. In addition, drivers have begun to recruit. ”
Li said, ”let uncle Zhao decide these things.”
Zhao Kang said with a smile, ”you are still right. To give my parents a career, my father is full of spirit every day, more than before when he went to work
Li Mu nodded and said, ”I have something to tell you.”
”What is it?”
Li Mu said, ”I want to put the right way into the business of external trade.”
Zhao Kang thought awkwardly for a moment and said: ”the righteous are very good, and now there are difficulties. It's also good to bring him in. At the moment, we still have some markets that haven't been opened up, so we can take charge of them. ”
Li Mu nodded and said, ”that's what I mean, but I have to go back to Haizhou to make the micro film” old boy ”soon, so I'll give you the right thing. I'll call him out in the evening. Let's talk with the three of us. You can tell him about the general operation mode, list the market that hasn't been explored to him, and see how much he can run But he must be careful not to push blindly. ”
Zhao Kang said: ”I understand. Don't worry. By the way, I'm going to start the Internet bar business these two days?”
Li Mu said, ”let's start. We can also ask the right way to help you. In this series of things related to plug-in, what we lack now is trustworthy help.”
In the evening, Li Mu calls Hu Zhengdao out and takes him directly to the house in Yucheng garden. He and Zhao Kang are going to talk about the follow-up of legendary plug-in with Hu Zhengdao here.