Chapter 293 (1/2)
”Happy farm” is the key product Li Mu uses for four or two thousand kg. He also wants to use it to lay out the future instant messaging software field. No matter how high the price is, he can't authorize this game to any enterprise. However, the insiders only see the popularity of this game, but haven't seen the real value of this game.
Even now, Tengxun, the leader of instant messaging software market, doesn't realize what impact this game will bring to their core business. After they understand and study happy farm, they only see a pessimistic point: Qbar is basically over.
At the internal meeting held by Mr. Ma himself, everyone paid homage to the newly launched personal space and happy farm for half an hour.
The so-called worship means that everyone is talking about how awesome and incredible these two products are. They are dozens of streets beyond the Qbar. Considering that the Qbar itself is the idea of stealing the post bar, it can be said that the post bar is not in the same world as the Qbar at the product level. The Qbar is grabbed by the collar by the post bar. It slaps two big ears and kneels twice in front of the national people Fell to the ground, but was trampled on by the vast majority of netizens, online public opinion is totally one-sided, no one sympathizes with Q Bar, instead all scold it to die.
In this case, Mr. Ma can only acquiesce to these people to grow other people's ambition on the conference table to destroy their own prestige, because their prestige has long been destroyed.
Suddenly, a product manager brightened up and said, ”I feel that the two products of personal space and happy farm are more suitable for embedding into our products. If QQ has these two products, the user viscosity is unimaginable!”
A word awakens the dreamer.
Sometimes, when the shock comes too suddenly, it will reduce the speed of brain. Obviously, there is a large group of people at the conference table who had a good time last night at the farm. Today, at the conference, their thinking speed is much slower than before.
Because of the product manager's words, all talents instantly switch from the attitude of worshiping and pasting bar to the normal state, and carefully think about the genes and attributes of these two products. Everyone has to admit that these two products are naturally created for online social networking.
What is online social networking? Social networking is about networking, communication, interaction and display. Whether it's the PC or the future mobile Internet, online social networking can never be separated from these four core points. Of course, offline extension services like Pao belong to online social networking, which can't be included in the worries of online social networking.
Contacts, naturally, are friends. Users should easily include all their social relationships in social products. QQ has an absolute advantage, whether it's real friends or friends on the Internet. The post bar is catching up with Kaixin farm head-on;
communication, that is instant messaging, voice or text, all belong to the category of communication, QQ is also at the top of the domestic market. There is almost no foundation for the post bar. The in station information system is not real instant messaging at all. However, Li Mu is hiding behind the scenes and YY is secretly developing.
The above two points are the core competitive advantages of QQ, but they have not realized the importance of the latter two points, that is, interaction and display.
Interaction and communication seem to be very similar, but they are very different. Communication is linguistic, interaction is behavioral, and the scope of interaction is too large. For example, simple point is like users watching each other's information and home page; deep point is like users saying and praising each other; further depth is like users in happy farm game Period of interaction, at this point QQ has no foundation.
As for the display, it means that users present all kinds of things they want to present to others one by one. The photo album, log and talk about of personal space are all functions of this function. In the future, it is wechat's circle of friends that will push the display to the extreme. This point, the personal space of the post bar has opened up a prototype, but QQ still has no start.
Contact, communication, interaction and display: QQ occupies the first two points, and the last two points are zero. The post bar occupies the last two points, ”contact” is catching up, and ”communication” is brewing secretly. So it seems that in the instant messaging market competition, Li Mu's bucket is more complete than QQ. QQ just doesn't realize its own short board. Once in the future, it can interact and display by itself The importance is thrown out, the short board of QQ will be exposed immediately.
A deputy general manager exclaimed: ”sure enough, think about how much the viscosity of these two products will improve our users if they are ours! I can't imagine! But these two products are in the hands of tieba, which inevitably means that the development potential of the community can not be compared with that of social, personal space and happy farm, which are really outrageous! ”
other people who have a keen sense of smell have begun to realize the significance of these two new products of tieba to themselves. Reminded by the vice president, they all felt that tieba could not fully tap the core values of these two products.
However, they didn't realize that Li Mu's post bar is not the core of Muye technology at all. His real development core is social networking.
Their psychological feeling is very interesting. It's like they are a robber with a knife. Suddenly, they see a hunter with a gun. Naturally, the robber thinks that he is engaged in a direction that is much more profitable than the hunter, and his development potential and space are much larger. However, he doesn't have a good weapon, so he can only use a knife to fight the world, but the hunter is buried in hunting This is an industry that doesn't make much money, but there is a gun in hand. The robbers will feel that the gun is a waste of resources for the hunters, and they can make the best of it.It's just that the robber doesn't know. In his eyes, the hunter who hunts with a gun also has a heart to be a robber. Moreover, what the hunter is determined to do is No.1 in the robber world!
However, at this time, once the Tengxun team saw the hunter's gun, it was hard to hold on. Everyone expressed their opinions on the conference table. Some people suggested that they start to build happy farm immediately. Of course, the name should be changed. As it is embedded in QQ, it is natural to call it QQ farm.
Another person said, copy happy farm now, isn't it asking for trouble? How many days have passed since Qbar?
Some people also say, how about making personal space first? This model is very general. Let's change it and make a QQ space. It should not be scolded.