Chapter 395 (1/2)
Chen Ze hopes to get a good suggestion from Li Mu, but Li Mu himself is a little confused.
Frowning and thinking for a long time, Li Mu said: ”how can I make a profit in a racing track? To be honest, I'm confused. It's almost the same as a venue. How can I make a profit in addition to external leasing?”? It's not even as diversified as the gymnasium. Besides undertaking sports activities, the gymnasium can also do performances and concerts, but the racetrack has no other purpose besides racing, right? Moreover, domestic motor racing seems to be backward, and this industry is also very cold, which is doomed to be hard to pay attention to, and it is very difficult to have capital willing to enter, and the possibility of profit is too small... ”
”Yes.” Chen Ze sighed: ”my wish is to be able to push the domestic car racing forward a step, even a small step, but now it's not sure how much it will cost to push him.”
With that, Chen Ze looked at Li Mu and said, ”actually, I want you to do it with me. You are more business minded than me. If you come in and do it once, all the operational matters will be handed over to you. It's better for me to build a team.”
Li Mu nodded, but at the thought of how to make money with such a large investment in the racetrack, he was helpless. He and Chen Ze drank two glasses of whisky mixed with soda water in succession. Suddenly, an idea flashed into his mind and blurted out, ”let's just build a club!”
”A club?” Chen Ze is surprised to ask: ”how to say?”
At the moment, Li Mu is thinking about all kinds of super running clubs built by the second generation of the last generation. Although he doesn't know the internal operation mechanism of this club, this kind of sports club is very popular. It has great attraction to both the owners of sports cars and the general public, and it often becomes a hot topic in the society. If we can create a super running club now, we can Those who drive and surpass all gather together. Not to mention the interest groups behind these people, their consumption ability is already very strong.
Li muyue thought that the more feasible it was, he said to Chen Ze, ”on the basis of the racetrack, we have become a super sports club. Relying on the racetrack, we have packaged this club as the most high-end and authoritative sports club in China. This club is not only a platform for sports car owners to exchange friends, but also a platform for them to drive their own super run to release themselves In wild places, the most important thing is that a sports car can easily be bought by millions of people. Those who can afford a sports car must be very bullish people, either they are very bullish or the background is very bullish.
If we use sports cars to gather these people together, the potential of contacts within the club will become infinite. The owner of a real estate company may be a member of the club, the son of a group company may also be in the club, even an official, the second and third generations of a family, and these people can collide with each other more likely Sex, if we operate well, there will even be someone who will buy a sports car to join us for the club's strong network in the future. ”
Chen Ze said: ”there are many high-end clubs in China. There are no fewer than five in Yanjing alone. The Prince Gong's mansion we are going to today is one of them. There is also a Chang'an club and an American Club. The members of these clubs are very good. They have basically realized the kind of networking potential you said.”
Li Mu said with a smile: ”it's different. The biggest difference between the clubs you mentioned and the super running clubs I mentioned is the carrier. What's their carrier? The high-end clubs, catering, entertainment and meetings are relatively common, which are more suitable for those relatively older and more calm and restrained successful people. For our young people, these clubs may not be really interesting, but if we use super sports cars as the carrier, it will be very different. Most of the people who like super running are young people, young and frivolous, hall Meng is extremely exuberant and needs to be released more directly, so they will buy sports cars. If we can make the concept of this club well, let all the car owners who do not have super running dream of joining our club, let all the car owners who have super running be proud of joining our club, then this club will be half successful. ”
”Since it's a club, it's natural to collect dues. People who drive super runs don't care about the dues of tens of thousands or hundreds of thousands or hundreds of thousands a year. The key is what kind of services you can provide them. Don't forget that we need to do our own track, and it's a formula three track. In this way, we can transfer the construction and operation costs of the track to the club Apart from the team training day, we are open to members at other times, and organize members to participate in various racing activities, which can greatly reduce our track cost. ”
The more Li Mu said, the brighter Chen Ze's eyes became, as if he suddenly grasped a key to success.
At this time, Li Mu said: ”if we only provide racing services to members, it is not enough. Racing is our unique advantage, and we also need to do the basic services of other clubs. Our club site is next to the track. We can build a high-level club, build a high-level hotel, and increase professional super running maintenance and repair Service, the maintenance of domestic super car is still a very troublesome problem. Last time Lin Lin Lin's 911 was after my car, her 911 couldn't be repaired in Yanjing. 911 is only an entry-level sports car. It's all the same. How about Ferrari? What about Lamborghini? ””We need to organically combine the life and entertainment of our members with the automobile, so that they can enjoy the automobile life, automobile entertainment and all the customized services related to the automobile, so that we can increase a lot of derivative income based on the super sports car owners. In addition, these super sports car owners are all the gold owners, and in the future, our racetrack and team need sponsors and advertisers, They are the best choice, which will be very helpful to the operation of the track and the team. ”