Chapter 412 (1/2)
Taobao.com, a C2C product with a name full of e-commerce flavor, is the king of domestic e-commerce field in the world of Li Mu's last life.
But looking back at the development history of all 2C (to customer) e-commerce websites for ordinary consumers in China, we can find that before Taobao started, e-commerce in China had been on the rise for several years, and Taobao was not the earliest, or even the first 2C platform to carry out business in China. Before that, B2C and C2C had cultivated market space in China 。
Excellence.com, ebay.com, dangdang.com and 8848 are all developing, but they were cut off by Taobao in 2003. The main reason is that Taobao's advanced strategy and precise positioning, B2C cost is too high, and it was excluded from the initial stage. B2C has no strong market and supporting support, and eBay, the big brother of C2C, is still trying its best to extract transaction share from users and merchants , Laos and the United States are used to the Commission market, but they don't understand the mentality of the Chinese people, so the sellers complain about the platform.
When eBay racked its brains to prevent the buyer and the seller from contacting and to ensure the normal collection of commission, Taobao directly announced at the beginning that it was free for both parties forever, because Taobao's development orientation is to improve the scale, and eBay's orientation is to improve the revenue, and the strategic positioning difference between the two is 188000 miles.
collocation a online marketing strategy with Taobao's strategy to make Taobao network flow faster. Then Alipay's emergence completely eliminated all doubts of users' online shopping, and stimulated the demand of online shopping, and realized its rapid take-off.
Li Mu doesn't think he can compare with boss Ma, who has a long vision and a strong eloquence, so he doesn't plan to deal with any monsters and moths. His Taobao positioning is almost the same as that of boss ma.
At the dinner table, Li Mu told elder martial brother Liu the core of taobao.com that he had planned. In a word, there are three points.
First, adhere to C2C
Second, adhere to free
Third, do a good job in supporting;
supporting support includes publicity, promotion, product development, ecological construction and other supporting elements.
Elder martial brother Liu recently studied many e-commerce books and cases, and basically agreed with Li Mu's positioning. He also felt that B2C cost was too high, and its limitations were too big. In the primary stage, it was more suitable to be a platform for both the buyer and the seller to serve. When he grew up to a certain scale, he would turn himself into a seller and move to B2C.
If we have the same idea, we will do better later.
Li Mu said: ”the most important thing in the early stage of Taobao is technology and operation. Brother Liu, after the establishment of the company, you should try your best to build a strong operation team and attract the elite at all costs.”
Elder martial brother Liu nodded and said, ”you can rest assured that I have a lot of alumni resources of our people's Congress alone. With social recruitment, elite is not a problem.”
Li Mu has no doubt about this. It's certain that he has more contacts with others than himself. After so many years of hard work, he should have better judgment and control over people than himself. He's a bull bug, and he's a bull exe. He must be much better than himself in terms of execution.
Li Mu said: ”once we start doing this, I will tilt all my resources into it. I will guide the users of Makino science and technology to bring out the Alipay channel, and integrate the easy listening network and the storm entertainment. What you need to do is to lead a good team and complete every stage of our task with the fastest speed. 。”
Li Mu hasn't said that after YY goes online, he will integrate YY. Taobao won't develop a new communication tool, which will embed YY, and make YY become the original instant messaging system of Taobao. This not only avoids repeated development, brother product fight, but also promotes the development of YY.
It is equivalent to integrating the current Alibaba Wangwang and QQ.
YY is still highly confidential now. Li Muqin asked all the staff to keep it secret at the high-level meeting of Muye technology. Naturally, he could not disclose it to the public, including senior brother Liu.
Elder martial brother Liu said, ”I will give my best.”
Li Mu said: ”in those two days, you have to go through the company registration and office site selection, and then start to recruit. Find a legal person to draw up a contract. Let's sign the contract first, and then I will take five million yuan to register the company. When the company's registration is successful and the company's account is opened, I will immediately call the remaining four million yuan, your one million yuan Just call in after the registration is successful. ”
Liu Qidong knew that Li Mu's financial resources were far more powerful than his own, so he didn't say much, and readily agreed to Li Mu's proposal.
Next, they talked about other details.
For example, the company's name is to be registered as Yanjing Taobao Network Technology Co., Ltd.; the company's location is in Zhongguancun area; the target scale in 2003 is to reach more than 100 people, so the office area cannot be less than 1000 square meters.
Liu Qidong has a strong entrepreneurial enthusiasm, so Li Mu entrusts him to handle all these matters. After YY goes online, he starts to arrange the development team of Muye technology to draw some human energy to develop the front and back of Taobao.And Fang Xudong, who is far away in the Silicon Valley of the United States, will basically become this thing when he returns to China.
After eating and drinking, the most important thing is chatting. Liu Qidong is smiling like a college student who just graduated and found a satisfactory job. He is excited and can't help himself.
Before he knew Li Mu, he thought he was quite successful. He was born in the countryside in the north of South Soviet Union, and was admitted to the National People's Congress. He had created millions of possessions after graduation. He could be regarded as a small and successful talent everywhere, but compared with such a monster as Li Mu, he felt that he was too small to describe.
Now, he has left from his boat, a foot on Li Mu's boat, for tomorrow, he can finally look forward to a longer term.
The three had dinner and said goodbye in the parking lot. Liu Qidong and his girlfriend Gong Xiaojing went back to the car and watched Li Mu's car go first, but he didn't start the car or even put the key into the key hole. Gong Xiaojing beside him couldn't help asking him, ”what's the matter? What's the matter?”
Liu Kaidong glanced at her, his eyes full of excitement and love for Gong Xiaojing. He said with a simple smile, ”I'm so excited that I can't drive a good car without shaking my hands. Let me calm down for a while.”
Gong Xiaojing also looked at him with tender eyes, and said with eyes, eyes, eyes, and voice: ”then you can recover quickly. I will go home at the latest at 11 o'clock, and I have less than two hours to go with you...”
”Really Really? ” Liu's expression was more surprising.