Chapter 436 (2/2)
Duffy said: ”I happen to know a British girl. She graduated from the school of design of the University of Northumbria in 2000. She is one of the most prestigious schools in the field of design. After graduation, she traveled around the world and received industrial design orders from some enterprises. Before graduation, she designed a mobile phone model for Ericsson He also won a prize in Sweden. Before graduation, he had worked with Siemens, HP, IBM and other top 500 enterprises. He still has offers from several large international companies
Li Mu sighed: ”so high end? I just want to design an MP3 player. I don't know if I can watch it. ”
”What she does is the industrial design of electronic products. Isn't MP3 on the fire now?” Duffy said? Do you know that there is an apple company in the United States that has produced a popular MP3 player called iPodLi Mu said, ”of course I do.” In fact, I'm going to copy the shape of ipod-nano 4. I'll tell you?
”She's the apple of the iPod, so I think she'll be interested in designing MP3 players,” Duffy said
Li Mu asked her, ”do you have her contact information?”
”She doesn't have a mobile phone abroad, just email and MSN. Now she seems to be in a country around China. She told me on MSN that she was going to come to China in early May,” Duffy said
Li Muxin's next happiness: ”that's great. It's best to meet and talk. You can help me to ask when she will arrive in China. Please make sure that she will be the first stop in Yanjing. Then I will entertain her all the way. You can talk about business and visit Yanjing at the same time.”
”Good!” ”She's a very cool girl and she's very emotional. If you take good care of her, maybe you can still be friends,” Duffy said
Li Mu then said, ”don't you worry about me? If she comes to Yanjing, I will make her feel at home. ”
”I'll leave a message to her on MSN later to see if she can go to China ahead of time and tell her about you. If she is interested, you can meet and talk about the rest,” Duffy said
”Good!”
After communicating with Duffy, Li Mu couldn't help but think: if the other party is really a talented industrial designer, as Duffy said, then this person is really like sending coals in the snow.
For now, electronic products haven't entered the era of intelligence. The core of digital products is actually in industrial design. Before the arrival of smart phones, some of the most popular mobile phones, apart from Nokia's cost-effective and durable quality, are basically due to its excellent industrial design.
Whether it's Samsung's slide and rotary camera, LG's blushing chocolate, or Motorola's razr-v3, they are all products that win by design, especially V3, the world's most classic flip phone. With its excellent industrial design, it has achieved global sales of 130 million units. Li Mu still remembers V3's popular nickname - blade.
Li Mu wants to use MP3 player to promote the development of easy to listen and Taobao at the same time, so this MP3 player must be as perfect as possible, especially in the aspect of industrial design. If it can make consumers amazing, then its own plan will be a great success, so good industrial design talents are essential.
Besides, Li Mu has a hardware dream in his mind, and hardware is the biggest piece of cake in the Internet market in the future. Any Internet person with great ambition will not give up the pursuit of hardware, but Li Mu never thought about the dream of starting hardware manufacturing too early before. He would like to wait for two years, and then enter the hardware market when the smartphone is ready to rise. However, if the time really comes in advance, it is not necessarily a bad thing to get involved in hardware manufacturing in advance.
The reason why Apple is strong is that the software is only one aspect, and the more powerful is the sales of hardware. Microsoft, like apple, is very strong in the field of software, but the former is countless orders of magnitude lower than the latter in terms of hardware, and the price of hardware products is much higher than the software industry or internet virtual service industry, and once used If the user has viscosity to the hardware, then the investment of high customer unit price will also have periodicity. A senior apple fan will invest at least $10000 or more in Apple products in three years, with a huge profit margin.
At the thought of these, Li Mu put more emphasis on the plan of customizing MP3 this time. If the entry point is selected well and the amazing products can be produced, it may be a good opportunity to cut into the hardware field. Looking at the hardware market from the perspective of the future is not much more difficult than the software market. As long as the way is selected correctly, making hardware can also be light on assets Ma, the most important point is never to produce any hardware by himself.
Internet companies only need to do a good job in industrial design and software design, and then choose a reliable OEM to produce on behalf of them. As long as they strictly do a good job in quality control, the whole process of hardware production will be completed, and the rest is promotion and sales.
At present, the electronic hardware manufacturers are still laying sales channels. The establishment of this sales channel is quite difficult, and there are a large number of dealers need to be managed and maintained, which not only greatly increases the cost, but also adds many uncontrollable factors. But for the current manufacturers, they do not Any other way, because e-commerce is still a baby in its infancy, huge manufacturers will not take it seriously, nor see how much it will play.
Li Mu is now preparing for the launch of Taobao. That is to say, he is now building an online sales channel that abandons the traditional sales channel. Once the line is opened and he makes hardware, all aspects will be as good as water. (to be continued. )