Chapter 466 (1/2)

QQ's current market share is shrinking sharply, but for Li Mu, it is still his biggest competitor.

If you want to be a giant crocodile, you need to be determined to kill all potential competitors and make the whole world your own hunting ground. How can you let others snore and sleep on the side of your couch! Although this ambition is hard to achieve, it must also be developed in this direction!

In the field of instant messaging, Li Mu's goal is to be an independent company. He needs to occupy 90% of the market share to have peace of mind. Before this goal is achieved, all software that can occupy more than 5% of the market share will become his own competitors, especially QQ, the industry leader in the last life.

Now QQ in front of YY, there is a big gap in all aspects, but Li Mu dare not relax at all, because he is very clear about the company's strength in product development, it can be said that this is the most product aware company in the future in China, as long as he still exists, there is a threat to Li Mu, if they can not develop a new function and new product, they can recover the decline.

The YY game platform is Li Mu's fatal blow to prepare for QQ. No matter what products are brewing in QQ now, it is certain that their current income has shrunk dramatically, and they have entered the loss state from the profit state. Li Mu doesn't know how long they can lose. But now, if he wants to catch up with the current YY in several core functions, it will only take a few months The time can be achieved. Tengxun began to make profits as early as last year. This year, there must be a lot of money on the book, and there is capital support behind it. Maybe he can really fight with himself for a year or two. If the two sides fall into a tug of war on products, catch up with each other, and you do my copying, it is absolutely unacceptable for Li Mu.

So, what Li Mu is going to do now is to let YY eliminate QQ completely, not only in the field that QQ has already been involved in, but also in the field that it does not involve at present, using new products beyond the field of instant messaging to arm itself, and this new product is the YY game platform.

According to the scale of the current alliance, the marketing department of Muye technology has made a prediction that after the launch of YY game hall, the number of online people at the same time should be difficult to break 600000 according to the current market situation, and the market space is not very large.

In this regard, the reason given by the marketing department is that most of the current users' demand for the game is concentrated in the end game, and the viscosity and loyalty of the end game are irreplaceable. The small game of chess and card can only play a role of leisure and entertainment, so the user viscosity is not high, and the user group should not be too large. At present, the YY game hall only has the game blue diamond and happy bean Two kinds of paid props, its future income scale may also be relatively limited.

But Li Mu is very optimistic about the future of YY game hall. The reason is very simple. This product may be difficult to achieve the high user viscosity of end game in a short time, but it has two features that no end game has. One is the high popularity, the other is the high percentage of fragment time.

The so-called popularity is very high. At present, most people can't understand it, but Li Mu knows that the Internet will develop in the future, and all kinds of games will spread everywhere. Even if some games can reach a monthly flow of more than 100 million, their user popularity is far less than QQ game hall, because most users can't flock to an end game For example, when world of Warcraft was the best in China, it was only 10 million players, but there were almost as many people playing QQ game hall as QQ users, which is the unique advantage of QQ game hall.

As for the high occupancy rate of fragment time, in fact, it is because the positioning of YY game hall is the same as that of QQ game hall in that year. Users are not required to spend a lot of time immersing in it every day like end game, but to occupy the fragment time of users by virtue of the flexible advantages of fast start, fast game and short single game time.

For example, when you are bored, you can go in and play a few poker games; when you are tired, you can play a few games to change your mind; when you wait for your friends to come with CS, you can play a few games to wait; when you wait for the next movie, you can play a few games without too much pain; when you are chatting, you don't want to type all the time, and several friends come in and play a few games

These are the occupation of fragmented time.

From the product point of view, those small games in the YY game hall are very light and fast products in the user experience. First of all, they don't require high performance of the computer, and they also occupy a low degree of performance when they run. Second, they are not games in full screen state, but full window interface, which is convenient for users to perform any other operation while playing games , such as chatting YY, watching web pages, watching videos, listening to songs, etc.

It doesn't need users to concentrate all their energy and operate other products at the same time, which makes the users of YY game use it with high efficiency and low behavior cost, so it is more suitable to fill the user's fragment time.

But at present, no one on the Internet has realized the concept and importance of fragmented time. Even the current alliance itself does not have this attribute, because it does not have a strong core product to support, and a single game platform cannot reduce the user's behavior cost. It is far less convenient for YY users to start YY game hall by entering the account password to log in, because YY uses Users only need to click on the left mouse button to automatically complete the whole process of start + login.In order to seize the fragmented time of users, the product itself must be minimalist again.

What's more, a product that can firmly occupy the user's fragmented time is amazing, because the accumulated viscosity of the usage of fragmented time will be higher to a certain extent. To make a simple analogy, mobile phone users often get tired of a certain game and uninstall it. But once the mobile phone is equipped with the fragmented reading application of today's headlines, the vast majority of users are Will let it stay in his cell phone all the time, and every day scattered use many times, the more the more faithful.