Chapter 497 (2/2)
From the middle of May, the domestic MP3 player market is no longer rising quietly, but it starts to rise sharply in an instant. In the industry report, the shipments of major manufacturers are rising in a straight line, and the heat of MP3 hardware is higher than before.
All of this comes from an entertainment storm that Li Mu expected. Zhou Jielun, a well-known music rookie in Taiwan, has finally caught fire in the mainland.
Originally, Jay Chou would have been able to catch fire in the mainland earlier. His album ”van tersey” released in the second half of last year should have been popular in the mainland at the beginning of this year according to the historical track. However, because simple plan and Dewey, the two rookies killed in the mainland music world, plus the Spring Festival Gala, gave simple plan a huge opportunity to build momentum, so in the past few months, Jay Chou The light of the round has been suppressed by Zhang kexuan and Du Wei, but the red will be red sooner or later. The trial and download data of Zhou Jielun's ”Van texi” on the easy to listen Internet is not higher. Now it has caught up with the simple plan, only next to Du Wei.Zhou Jielun is different from simple plan and Du Wei. He is an original singer with great strength. His creative ability in the field of composition is so strong that he can break the roof. With the help of Fang Wenshan, the two brothers are not only high-yield but also of amazing quality. Simple plan and Du Wei are relying on themselves to ”write” good songs for them, and they can't really open up the crazy plagiarism of later works. Therefore, Zhou Jie It's only a matter of time before the wheels roll over the data.
Zhou Jielun's popularity has led to the rapid development of MP3 industry. There are many mp3 download stations on the market.
Li Mu specially took the time to study the current situation of MP3 website market and made a competitive product analysis report.
At present, in addition to the easy to listen network, no website with an average daily traffic of more than 5000 can achieve no advertising, and no website can be compared with the easy to listen network in product development. In addition, the easy to listen network is impeccable in SEO optimization, and Baidu is the best support behind it, so it has more advantages in search engine No one can reach it. Almost all the short and long keywords related to music, such as MP3, MP3 download, listening, audition, music, online audition and other keywords, are all included in the income of easy to listen network, so the transformation ability of easy to listen network in search engine is strong and frightening.
Baidu has the most comprehensive and direct user search data. From the intuitive data, we can see the rapid increase of MP3 search volume. This kind of rise speed is a bit fast and frightening, so the coveted heart of the easy to hear network is also stronger.
On Monday, Li Mu received a call from Tan Yaocheng, vice president of Baidu.
Tan Yaocheng is an old acquaintance of Li Mu. Although he hasn't been in touch for a long time, he is at least the most familiar one among Li Mu's Baidu executives. He called Li Mu very politely. First, he praised Li Mu's recent moves, and then he threw out a long time no narration of the past. He wanted to ask Li Mu to have a meal together.
Li Mu just finished the competitive analysis report of the music audition download website at the weekend, and Tan Yaocheng came to him. Li Mu was too clear about his intention. Now the only capital level connection between himself and Baidu is on the easy to listen network. They must see MP3 start to lift their heads violently, some of them can't sit down.
When Baidu got away from Muye technology, it replaced 20% of the shares of easy to listen network with Muye technology's shares, accounting for 30% of the shares in easy to listen network. But Li Mu is still the largest shareholder of easy to listen network, and the absolute controlling shareholder. Baidu wants to seize the easy to listen network at this time, and then integrate MP3 audition and download into MP3 search. Therefore, they are eager to Li Mu has more shares in easy to hear.com.
Li Mu can't sell the shares of easygoing at present, because his mango brand is about to launch the first batch of MP3 players. These players are customized machines by easygoing. On the back of each MP3 player, in addition to the logo logo of mango brand with high force, there are also the logo of easygoing and the words of easygoing customization machine. Once this thing is matched, it will How famous mango will create when Taobao goes online for public sale is another thing. With this momentum, we will definitely go further. At that time, the value of Eason in Baidu's eyes will be higher.
After a round a financing of Makino science and technology, eason.com was divided by Li Mu. Its capital structure was very simple. It was originally 85% for Li Mu, 10% for Baidu, and 5% for song Liang. Later, baidu replaced the shares of Makino science and technology with 30% for Baidu, 18.8% for Li Mu, and 1.2% for song Liang. So the current share structure is 66.2% for Li Mu, 30% for Baidu, and 3.8% for song Liang %Li Mu is an absolute major shareholder.
If Baidu wants to collect the shares of easy to listen network, Li Mu can directly cash in the easy to listen network. Anyway, in the future, music audition will be promoted to the genuine. At that time, he doesn't need such a platform as easy to listen network to add stains to himself. It's the best choice to sell it to Baidu. However, when to sell it depends on the market situation.
Li Mu does business and makes money, but he will not block his own way. In the YY product system, the music aspect is supported by the easy to listen network. If when all the shares of the easy to listen network are transferred to Baidu, it will be the best time for him to do YY music client.
At that time, YY music will become an independent client product, just like YY game hall. It is not only a player that can be used for local playing, but also an online music listening and downloading client platform integrated with YY ecosystem. It will not only get rid of the binding of traditional web products, but also cause a huge impact on the world-wide Winamp player.
Li Mu's tenet is to sell 1.0 products to others, and then develop 2.0 new products that can be completely replaced. Anyway, it's a fair deal that you love and I want. If Baidu wants to sign a competition agreement, it's OK to sign a competition agreement that it won't do online trial and download websites in a few years, and then directly abandon the trial websites to do trial software. (to be continued. )