Chapter 504 (1/2)
When the industry sniffed at yy123, Li Xing was so angry that he couldn't speak out overnight.
He found that yy123 of Muye technology completely copied his own ideas, but because of its strong design and development team, it was higher than hao123 by more than one level.
And the ecology of Muye technology can always play well in any of its products.
For example, yy123 has also opened the one click login for YY users. At the beginning, Li Xingping didn't understand that it's unnecessary to open the user registration and login functions for a navigation website with the same tools? On the contrary, it will increase the user's behavior cost, which is not convenient for hao123. However, when he really opens YY, he only finds out the advantages of yy123.
Yy123 added a custom column under the secondary navigation bar of the home page, where users can define their own favorites, which has the cloud recording function.
User a can log in and open yy123 with the one key of YY, and then customize the website he often visits in the interface of yy123. The next time he changes any computer, as long as he logs in yy123 and opens yy123, these customized sections will immediately appear from the cloud, with extremely fast speed. After all, the link is a string of characters, small data flow can be ignored, and the space occupied by small icons is not It is often small, so users can log in with another computer, and realize the process from cloud data synchronization to local page display in an instant.
It is this function that flusters Li Xingping.
Li Xingping is like a person who practices selling film to mobile phones at night. Generally speaking, he eats with superior skills and is not afraid of competitors. But one day, if the mobile phone manufacturer brings film service to the mobile phone when it leaves the factory, and the technology and material are better than himself, it's really fatal.
Strong resource integration ability and product linkage ability have always been the core elements for Li Mu to ensure the competitiveness of YY. He has carefully arranged so many product structures, which one Li Xingping can resist.
Hao123 has a lot of traffic, but there are many users of Muye technology. YY is just a pop-up window in the lower right corner, which can bring hundreds of millions of traffic to YY. For Li Xingping, who works alone and has no other products to rely on, it is a huge crisis that can be called the end of the world.
Li Mu himself thought of a slogan for yy123: real Internet, starting from here, and then asked YY to give users a pop-up window every day. When users see the ten words ”real Internet starts from here”, they will subconsciously wonder what is the real Internet, and even further generate psychological hints: is it not the real Internet?
Driven by curiosity, when users click to enter, yy123 will be opened immediately and automatic login will be completed directly. At this time, there will be a warm prompt to know that users can customize a navigation website of their own.
Is the technology high? It's not high.
Does that work? It's fucking awesome.
As soon as yy123 is launched, it brings excellent experience to users by virtue of its powerful customization function and perfect cloud system. Even those users who are usually lazy to go to the navigation website are happy to customize their own navigation station. Nowadays, there are many products on the network, but few can really give users autonomy. YY The space has strong openness, allowing users to define a lot of content independently, so it has been greatly sought after by users. Now, yy123 still makes users excited.
Originally, Li Xingping's life was very comfortable. While being looked down upon by many people, Hao 123 contributed hundreds of thousands of advertising income to him every month. Li Xingping was able to make hundreds of thousands in this era, which made a huge change in his life. He relied on Hao 123 to buy a large house in Yangcheng, a luxury car, drove back home every three to five times, and fell asleep with several friends. Then Back to Yangcheng to live a life as a local tyrant in a big city. He has been in such a comfortable situation for a long time. Even since the birth of hao123, he has been in such a comfortable situation, without any real competitors. He is like a fish with a lake on its own, relaxed and comfortable.
But at present, an enemy that can be called a domestic Internet giant appears, and has directly become his most direct competitor. Li Xingping is worried about this, for fear that Makino technology will destroy himself like QQ.
However, what Li Xingping didn't expect was that Li Mu had been holding his mind for a long time and wanted to give him a three-dimensional attack from online to offline, from virtual to reality. There were only two ways in front of him. They were either bought by Muye technology or waiting to be killed by Muye Technology.
As early as when he formulated the strategy of ”fight first, buy later”, Li Mu decided to put a large number of offline advertisements in the whole Guangdong Province by Muye technology, completely surround Li Xingping with yy123 advertisements, give him the greatest pressure, and strive to make him compromise in the shortest time.
So, on the second day of yy123's launch, the first day of the new week, Ding Jian, commercial director, came to Li Mu and directly put forward his own appeal: ”President Li, I think we need an Advertising Spokesperson for YY.”Li Mu asked curiously, ”spokesperson? Why? ”
”If there is a well-known spokesperson for offline promotion, the effect will be much better. Many brands are supported by a star face. What's more, I think our online products need more image endorsement, such as YY show, YY space and YY game.”
Li Mu said, ”tell me your opinion and what kind of spokesperson is suitable.”
Ding Jian said: ”we must be famous and young idols. Women are the best, because most of our product design cartoon images. If there is a young and beautiful female star as the spokesperson, the effect should be much better.”