Chapter 511 (1/2)
For domestic MP3 industry employees, today ushered in their first big earthquake.
Easy to listen to network suddenly pull up a banner ad on the home page, announce that they and mango brand cooperation, from Mango customized easy to listen to the network customized MP3 player is about to sell, even YY has started for easy to listen to the network platform, specifically to pop-up recommendation, gathered a large number of users.
It is estimated that this is the first time for domestic MP3 manufacturers and MP3 fans to see such a gorgeous visual advertisement. Mango MP3 in nine colors is centered on black, with red, orange, green on the left, blue, purple and silver on the right. With the background color of gray, black and metal texture, the whole propaganda poster is extremely high-end, which is really eye-catching.
In this banner ad, the 64MB player defined as mango-me amazed everyone, and its price surprised everyone.
The price of mango me is only 368 yuan. At present, the cheapest 64MB player of miscellaneous brand is about 550 yuan. The price of a bigger brand is more than 600 yuan. The price of 368 MP3 player is unbelievable. Moreover, mango me also offers a very beautiful earphone free of charge. The color of the matching earphone is the same as that of the body, and there are nine colors to choose from.
In addition, it also announced that the first batch of mango me sold was only 100000, first come first served, and then sold out.
For a while, mango me attracted the attention of a large number of netizens. Many people who plan to buy MP3 or are interested in MP3 are moved. The appearance of mango me kills all the products of the same type on the market. Moreover, it is not a little cheaper than the products of the same type on the market. Users can not find any reason to refuse such MP3 players.
However, easygoing seems to be playing tricks on purpose. No one knows how to buy this mango me. At present, it only makes an appointment on easygoing. Any registered user of easygoing can make an appointment with mango me and get a 12 digit appointment code. The appointment code doesn't cost money and is not mandatory to buy mango me. However, if the user wants to buy mango me You must make an appointment in advance and have a specific appointment code.
However, as for the question of how to use the reservation code, the website didn't give any hint. They just said that the sales would be officially launched at 8:00 p.m. on June 6, and the reservation users could open the e-listening network before 7:50 p.m. on June 6 and wait for the official sale.
Zhao Kang's water army moved at the right time. At this time, like a virus, he publicized mango me everywhere, as well as the price, shape and parameters comparison between mango me and competitors' products. There is no doubt that mango me's cost performance ratio is completely crushed for MP3 players under 700 yuan. Moreover, even those high-capacity MP3 players with 128MB large memory are only better than man's Go me has only a large capacity, and other conveniences are still incomparable.
Mp3 is not a high-tech product. Most of the products use the same chip and the same decoding standard. The only thing that can be distinguished from each other in terms of performance is memory. The rest is brand, price and appearance. Mango me is not as good as brand name, but easy to hear network makes up for mango's lack of brand name to some extent. As for price and Appearance, mango me is not afraid of any rivals.
Based on the extraordinary cost performance of mango me, combined with the strong publicity of easy to listen network and YY and the linkage between the Navy and the army, the publicity effect is remarkable. In a short day, the number of bookings of mango me reached 2.18 million, which not only surprised Li Mu, but also shocked MP3 manufacturers!
Although there is almost no threshold for appointment, Li Mu did not expect that the number of people who made an appointment will reach such a high level in a short time. However, he is still worried about the conversion rate of the number of people who made an appointment. Some domestic mobile phone brands in the future are pre sold in Jingdong in advance, and the number of people who made an appointment is often several million. However, when the real sale is launched, the actual conversion rate may not even reach 1%, No After mango me, this product is full of sincerity, and now mp3 continues to be hot. Li Mu subconsciously thinks that the conversion rate of mango me should not be too bad.
That night, MP3 manufacturers and dealers lost sleep collectively. They didn't experience the era of e-commerce exaggeration. They didn't know how much water there was in this data. These 23 million bookings really scared them.
However, the industry is also discussing what is the distribution channel of the easy to hear network and why their dealers have not received any relevant information.
The current distribution channels of MP3 manufacturers are all accurate to the counter. They sink all the way from the general representative and the city representative to the counter of a store and an electronic city. Therefore, the bottom layer has a good understanding of the industry dynamics. Generally, which counter of the electronic city is obtained by the seller of which brand, this kind of information transmission speed is very fast. But at present, no one has heard of Ma from the manufacturer to the seller No one has seen the stores and counters of NGO brand, and no one knows how it is going to distribute goods. The first batch of 100000 units will be sold, which is basically the national total sales volume of a mid-range MP3 brand in one month.For Li Mu, the biggest task of easy listening network and Mango is to pave the way for Taobao network, followed by their own development problems. Therefore, he is not ready to reveal any information related to Taobao network. First, use Mango-ME to attract users' attention, and then direct the user to Taobao, and Alipay will support the payment channels at the same time.
If you put it in 2016 and ask any Internet person what way to do online shopping in 2002, and the monthly sales volume is tens of thousands or even hundreds of thousands of explosives, the other party will think that the questioner is stupid. In 2002, the Internet users have not reached 60 million, the e-commerce mode is cumbersome and the popularity rate is low, how can you make online explosives.
However, at this time, 2002 is different from that of the previous life.
The emergence of easy to listen network has accelerated the development process of MP3 audition, download and even MP3 player hardware to a certain extent;
the emergence of post bar, to a certain extent, has increased the number of domestic Internet users and contributed to the expansion of the current scale of Internet users;