Chapter 515 (1/2)
The anti mango alliance established by major MP3 brands not only gave a severe warning to the two enterprises that are entrusted by mango, but also gave an ultimatum to other manufacturers in the industry. The purpose is one: whoever cooperates with mango, who is everyone's public enemy, will be resisted by the whole industry.
Enterprises that didn't cooperate with mango are all secretly congratulating themselves. At the same time, they hold an internal emergency meeting to ask that they can't cooperate with any other enterprises related to mango and easy to listen. Now the whole MP3 industry is divided into three camps, one is the high-end Japanese and Korean import camp. They sell their own brands and brands, so they don't care too much about the price war; the other is the middle These huge domestic MP3 camps, which compete with Japanese and Korean enterprises by cost performance, are now used by mango to make slag by cost performance. They account for more than 70% of the whole industry. The last camp is mango, which just emerged.
The war between the latter two is likely to be imminent, so it's time for daiworks to stand in line.
There is no doubt that everyone is trying to make money, and no one dares to run against the whole industry, so mango has been isolated by the industry before it can be officially launched.
The only two ”comrades in arms” left by his side were those who had been tied up by Li Mu with more than 20 million yuan of cash.
The two OEM companies have received constant threats and warnings from other partners, asking them to stop working with mango immediately, but for them, they can't help it now.
In order to prevent themselves from being the targets of the whole industry, the two enterprises have called back and faxed back to their partners, telling them that they are also forced to do so now. They have taken Makino technology for more than about ten million yuan each, which will be used to invest in new production lines. If they break the contract, they will pay more than 100 million yuan It's a hundred million for nothing. At least two or three years' net profit has gone.
After receiving the replies from these two enterprises, major MP3 brands scold mango for being shameless and continue to threaten the two enterprises. The attitude is very simple: no matter what kind of contract you signed with mango, we only look at the results. If you continue to make products for mango and help mango suppress other brands in disguise, then you will immediately terminate the cooperation agreement and never follow it again The two companies have any OEM cooperation.
Most of the OEM contracts are signed once a month, or once a quarter. As the brand side is Party A, the responsibility for their breach of contract is also very slight in the contract. They can immediately stop the cooperation with the OEM without paying tens of thousands. At this time, in order to make an example, they are willing to bear the cost of breach of contract.
The two OEM companies are almost crazy. They give more than 80% of their production capacity to these brands. If they really call off cooperation, what will they eat in the future.
However, if we don't produce more than one million sets of goods to mango according to the contract, the compensation will be even higher.
Several times, the two OEM companies chose to talk with mango's contact person, which revealed their intention that they might not be able to cooperate due to pressure. As a result, mango's business contact person directly put up a sentence: ”communicate with me about specific cooperation matters, involving legal issues, so don't communicate with me. Go to our legal affairs, let's communicate with them The phone number of legal affairs is... ”
There is no room for any looseness in mango. In order to isolate mango completely, other MP3 brands have started to prepare to terminate their contracts with the two companies, which makes them despair in an instant.
When the front-end business of Muye technology got the news and immediately fed it back to Li Mu, Li Mu was having a meeting with Liu Qidong's team on taobao.com.
When Li Mu heard about these things on the phone, he was in a good mood and explained to the other party: ”pay close attention to the situation here. If those MP3 companies really terminate their contract, you will immediately follow up on behalf of mango and take down all their spare capacity. But don't say that now. Wait until they are desperate, and then talk to them.”
The front-end business immediately understood: ”don't worry, Mr. Li, I understand.”
After hanging up the phone, Li Mu said to everyone at the meeting with a smile, ”our mango brand, as well as the easy to listen network, are now on the MP3 industry blacklist.”