Chapter 517 (1/2)
The attack and defense alliance established by MP3 brand has an amazing work efficiency at the critical moment. One letter of cancellation is like snowflake. Two OEM enterprises have been isolated by the whole industry before mango me was listed. The requirements of the industry are very simple and clear. That is to ask two OEM enterprises to stop cooperation with mango immediately.
As for the agreement on deposit and liquidated damages signed between the two enterprises and mango, the MP3 brands give the suggestion to postpone, first apply to the court for invalidation of the agreement, freeze the agreement in the court, and then slowly quibble. Taking advantage of the court's trial window, first stop the production of mango. As long as the production of products can't keep up, you don't have to worry about mango turning over What waves.
However, there are obvious loopholes in this proposal. First of all, the contract itself is signed in black and white. The court can't support the cancellation of the agreement at all. To say the least, even if the court accepts the appeal of the OEM enterprise, their appeal will be rejected finally. If the court doesn't give a clear decision, the OEM enterprise will shut down directly. Then mango directly According to the contract counterclaim, the OEM enterprise will surely lose the lawsuit. At that time, the enterprise will face a huge amount of cash compensation. If it can't make compensation, mango can ask the court to enforce it, and then the enterprise will be finished.
However, if we continue to produce for mango, the enterprises will face an awkward situation. They will lose most of their orders in a month, and their lives are in the line.
In addition to imposing severe sanctions on Mango's OEM enterprises, the MP3 industry also has its own views on mango, a troublemaker who has worked for many years and knows well the cost of MP3 products. The price of mango-me368 yuan is absolutely impossible to make profits. With the cost of channels and other expenses, not only does it not make money, but it also has a larger loss.
In their estimation, the cost of each mango me machine should be 320 yuan, and the remaining 48 yuan, if the tax is included, is almost nothing left. To sell at this price, the average loss of each machine is estimated to be about 100 yuan. Mango can't really do such a stupid thing even with the support of the easy to hear network.
In their eyes, no one is stupid enough to make a loss business. Mango's only purpose is to rely on the huge influence of the easy to listen network in the music lovers' group, and take advantage of this low-cost marketing to win a place. The most likely follow-up is that mango actually only takes a small amount of me to lose money for sale, and then after the brand popularity is established, the price will be increased For sale.
According to their understanding, the first batch of products that mango can get will not exceed 100000 at most. Although mango claims that 100000 machines will be sold at a price of 368 yuan, the industry expects that the number of MP3 that mango will sell at a price of 368 won't reach 100000. Even if the actual number can reach 20000, it's amazing. The rest is certain Will be more than 468 or even check the price of 500 yuan to sell, so as to meet the market rules.
No matter how mango made a stunt to attract attention at the beginning, the MP3 industry has identified one thing: mango's ultimate goal must be to make profits. As long as it wants to make profits, it will certainly improve the product price. At that time, its competitiveness to other brands will only be the outstanding appearance design of mango me. Even if there are patents in hand, it can be found To avoid the way to safe copying.
So at present, in addition to exerting great pressure on Mango at the level of OEM enterprises, everyone has also formulated their own response strategies.
First of all, all brands should jointly plan a discount activity, but this activity should be launched after mango me goes online. The reason is very simple. Mango me's propaganda battle is so big, and it's impossible to put out 100000 units to make money, so the real 368 yuan machine will be in short supply. No matter how much final price mango will set in the later stage, once mango starts to raise it At the time of price, other brands will immediately launch their own discount activities, which can attract those users who fail to buy mango me. Those users who cannot be digested by mango will be digested in advance.
Secondly, according to the design of mango me, several similar products are quickly copied to increase the competitiveness of their own products, and at the same time, the attention of mango me in the market is dispersed.
However, they did not expect that they would be fooled by the cooperative companies. The real purpose of their unilateral letter of termination is to force them to stand in line. However, they did not expect that the two OEM companies agreed so simply, and they were afraid that they would repent, so they immediately changed the unilateral letter of termination into something recognized and confirmed by both parties A contract document with full legal effect.
The panicked MP3 brands inquired everywhere, and finally found out that mango had found the two companies and signed all the MP3 production capacity released after their termination.
The major brands of MP3 industry immediately held an emergency meeting again. This time, what they want to discuss is how to snipe mango in the formal market.Until now, they still think that mango will definitely raise the price of me. The price of 368 is the price of self mutilation. All the companies present, including mango, can't afford to play. You don't participate in the struggle of 368 yuan. When mango starts to make money after paying enough money, you will pay some money together to kill him completely. If mango finally raises the price to about 500 yuan, these enterprises will join hands We will lower the price of competitive products to the level of 450 yuan. After mango loses, we will lose again and join hands to kill mango.
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