Chapter 562 (2/2)
”I knew I was shorting Sina ahead of time,” Li said
Liu Kaidong said with a smile, ”he has a market value of tens of millions of dollars, and there is not much money in current stock. Can you see it?”
Li Mu laughed and said, ”I can't see.”
”Let's talk about summer brand day,” Liu said
Li Mu said with a smile, ”how do you decide the brand day
Liu Qidong nodded and said, ”the general idea is still based on time limited rush purchase. I am going to set the time on July 10, the second day after the national college entrance examination. Do you think there is any problem with this time point?”
This year is the last year of the college entrance examination in July. The provincial and municipal college entrance examination time for adopting the national volume is July 7, 8, and the local volume is July 7, 8, and 9. Since 2003, the college entrance examination time will be one month ahead of schedule, fixed at June 7, 8, and 9.
On July 10, both national and local papers are over, and almost all students from primary school to university have summer vacation at this time, so it's more appropriate to make summer brand day at this time, but the time is a little bit short. Now it's late June, and activity planning and preparation need time, and preheating also need time, so Li Mu tends to Push back the time a little.
Liu Qidong asked Li Mu, ”when do you want to set it?”
”It's set for late July, when the college entrance examination scores also came out. For the city's college students, their top priority is probably to buy a mobile phone, and then they can launch a mobile phone promotion campaign specifically for these new graduates,” Li Mu said
Liu Xiaodong nodded and said, ”let's make it on July 23, when the college entrance examination scores should have come out.”
Li Mu said: ”in those days, you have to rush to communicate with the brand. After the activities are fixed and the page is ready, you must start warming up. You must first determine the price of the products and activities that are involved in the brand day activities. When you preheat, you will have a little sense of mystery, such as a mobile phone now selling more than 2000 yuan, and the brand side will be more awesome if the price is favorable. , we can publicize it as 1x00 yuan. This x is unknown. We will not announce it for the time being. If you want to know what the price is then, please pay attention to our activities. ”
”I understand what you mean,” Liu said. ”I'll make sure of these links as soon as possible.”
Li Mu said: ”also, we can make a pre-sale. No matter what the user buys, as long as he pays 50 yuan in advance, on the day of the activity, the 50 yuan deposit can be used as 100 yuan, but if he doesn't buy at that time, the 50 yuan will not be refunded.”
Hearing this, Liu Wudong frowned, stared at Li Mu and asked him, ”how do you have a long brain How can you think of anything? ”
Li Mu said with a smile: ”divergent thinking, first of all, we need to make clear our goal. Our goal is to improve the sales volume as much as possible on the day of brand day, so now we have to do everything possible to ensure the sales volume. The deposit is a way to improve the sales volume. As long as the user pays the deposit, the possibility of his changing his mind will be greatly reduced. At that time, the cost of this part will be greatly reduced, You can find a way to transfer it to the manufacturer and then to the consumer. For example, if the original price given by the manufacturer is 900, we can find a way to make the manufacturer lower to 880, and then mention 930 in the price. The end user actually trades at 880, but because the deposit is not refunded, the turnover will be much higher than 900. ”Liu Qidong nodded repeatedly: ”I've really convinced you. The longer I work with you, the more useless I feel.”
Li Mu said with a smile, ”don't say that. You haven't completely switched the frequency to e-commerce. When you fully adapt to the industry, think, do things and see problems from the perspective of the Internet, your strength may not be inferior to mine.”
Liu Yidong said with a smile, ”don't hide any good ideas about the summer brand, just tell them all.”
Li Mu said with a smile, ”there are many ways to operate, but it is not necessary to use them all at once.”
Liu Kaidong said impatiently, ”you tell me first, let me study and learn. It will take a while for me to digest your wonderful ideas.”
Li Mu said with a smile, ”well, I'll say something about pressing the bottom of the box, but you have to make sure that you don't let others learn all at once.”
Liu Qidong nodded repeatedly and urged, ”don't be a traitor.”
Li Mu said with a smile: ”in the future, we can do coupon activities. For example, TCL mobile phone cooperates with us, and we will give all Taobao users a coupon with a TCL mobile phone of 1000 minus 100. In the background, we will develop a small function of wallet or coupon package for Taobao users, and they can directly see their own coupons in it. In this way, you can think about how many people will be affected by this How many people who didn't plan to buy a mobile phone would be attracted by this voucher. How many people who were prepared to buy other brands of mobile phones would buy TCL mobile phones because of this voucher? For TCL, for a mobile phone with a price of more than 1000 yuan, the profit is definitely much higher than 100 yuan. What's more, it can also leave them a premium space of tens of yuan to further reduce their preferential cost. ”
Liu Kaidong's eyes brightened and said, ”coupons can be used in many aspects in the future if they are really made!”
(to be continued. )