Chapter 588 (2/2)
”There are 300000 tapes and CDs,” Mo said
Li Mu asked her in surprise, ”so little?”
”In general, the first edition won't be produced too much. It's a bit risky to make the first 300000 copies of this album, because the record market is shrinking a lot now. To be honest, the pirates in the mainland are much faster than us. We can't sell them at all,” Mo said
Li Mu's idea just now is that the genuine album is a very unique resource. Based on his understanding of the mainland market, there are many reasons for the rampant piracy in the mainland audio-visual market. The cheap piracy is a big reason, and the weak sales channel of the genuine album is also a big reason, not only for audio-visual products, but also for books in the mainland, such as Yanjing It's better in big cities. In second and third tier small cities, there are hundreds of bookstores, maybe only Xinhua Bookstore is selling authentic books and audio-visual products, and other bookstores and audio-visual stores are selling pirated copies. Is it really strange that consumers are not willing to spend money? No, in small cities, many pirated books are sold in bookstores according to their prices. It's not cheap at all. It's just that consumers don't have much choice.
As for audio and video products, the price gap is not very large. Ordinary pirated tapes cost at least four or five yuan, and those with exquisite production cost seven or eight yuan, and those with better quality cost ten yuan. The price of the original is not much lower, but for dealers, the profit of selling the original is far lower than that of selling the pirated ones, so that they do not enter the genuine goods at all. Consumers also have to spend money to buy pirated tapes and CDs Yes, if there is a real authentic sales channel, a considerable part of them are willing to spend a few more dollars to buy the genuine, after all, they like a singer to buy his album.The record companies are also embarrassed. They also hope to sell their albums to the second, third, and even fourth and fifth tier cities. But they have no way. They don't have their own sales channels at all. The owners of the audio-visual stores who sell pirated copies and earn a lot of money won't be willing to help them sell genuine albums. So even if the market still has space and value, they can't develop them at all, except for electronics Business has this special strength, through the postal system throughout the country's logistics network, e-commerce can sell the authentic album to any corner of China.
So, what Li Mu is thinking now is whether he can sell Mo's mainland album on taobao.com, as long as rolling stone gives a public authorization, clarifies the copyright chain, and makes consumers believe that the self-supporting and authorized audio-visual products on taobao.com are authentic. In this way, consumers can be assured to purchase boldly, and they have more suitable products , that's the post bar. At that time, we will send a public ad in Mo's post bar to tell users that they can buy genuine albums on Taobao. In that way, the conversion rate will be very high.
As for whether selling albums will affect Taobao's already limited logistics capacity, Li Mu is not worried, because fans will buy audio-visual products, and fans will be more patient than ordinary users, so Taobao can directly mail special albums by ordinary mail, not only will not occupy EMS's transportation capacity, but also be cheap and affordable, at the price of the album itself It won't add too much, otherwise if EMS is used, the freight will be able to buy two albums.
Li Mu's brain is spinning fast. After thinking about these links, he realizes that this mode can not only be used to sell Mo's albums, but also cooperate with rolling stone to sell the albums of all its artists. If it sells well, other record companies may come to his door and hope taobao.com can help sell the albums. In that case, it will not only greatly improve taobao.com The amount of orders, the flow of funds from Taobao and Alipay, and the profits that Taobao can bring to the Taobao network is also significant, because each Taobao sells its own album.
At this time, ask Mo Wenwei, ”Miss Mo, can you give me a message to the senior management of rolling stone?”
Mo Wenwei said in a hurry, ”Mr. Li, you said, I will help you convey it in time.”
Li Mu said: ”I think rolling stone can give my Taobao a license to fully authorize Taobao to sell your records, or even the entire rolling stone records. Taobao's sales channels are very strong. If they are interested, they can first understand and then make a decision.”
Mo immediately said, ”OK, I'll help you with that.”
Li Mu said, ”well, I'll wait for your news, or you can call them and let them contact me directly.”
Mo said, ”just a moment. I'll take a pen and write down your number.”
……
The high-level of rolling stone was also completely shocked by the overnight popularity of the fruit of midsummer. They were also surprised by the response speed of the mainland performance market. Not only some private performance companies, but also the same song of CCTV were invited. The reason is very simple. Mo Wenwei is really hot.
Now, almost half of the mainland's radio stations have broadcast or are broadcasting this song, and the number of easy to listen on-demand online is also increasing, which is very fast and frightening. It must be able to greatly boost album sales, but rolling stone executives are very depressed that this time it must be cheaper for those hateful pirates, but it doesn't matter. Mo's fame and value have gone up , which is a huge and sustainable wealth for the company.
When Mo Lingwei and Li Mu's words were conveyed to the rolling stone senior management, the rolling stone senior management was so excited to embrace and cry at the message she conveyed.
Rolling stone is a record company with a great pursuit of music. The three masters of magic rock also came out with their hands. It can be said that they not only promoted the pop music of Hong Kong and Taiwan, but also promoted the development of rock music in the mainland. However, their situation in recent years is really miserable, almost all kinds of lifeless, not that the high-level has no ability, but that they really have no way to steal at the same time Publishers and the digital wave fight.
In fact, the executives of rolling stone still have a vision. They know YY, easygoing and Taobao. Although they don't know e-commerce, they know the mode of Taobao. They know that Taobao can solve the most serious problem they have faced in the mainland market for so many years - sales channels! And Li Mu even offered to cooperate with them, which made them even more excited.
So, half an hour later, Li Mu received a call from Mr. rolling stone. After an excited greeting, he received a positive reply from the other side: rolling stone is willing to authorize all the singers' albums to taobao.com for sales, and is willing to accept 20% of the sales to taobao.com as a commission, which sounds very high, but for audio-visual products For example, this ratio is so low that it even makes them feel like: is Li Mu an angel sent by heaven to save them from water and fire? Yes, it must be!
(to be continued. )