Chapter 596 (1/2)

The next day, Li Mu woke up naturally. After he opened his eyes, he found that Zhao Ziqiu had disappeared. Li Mu hurriedly got up to look for him and went out of the bedroom. He saw the note left by Zhao Ziqiu on the tea table in the living room.

”I have an important class this morning. If you wake up and find I'm not here, don't miss me too much!” The signature is the simplest smile, and a word of autumn.

Li Mu laughs bitterly and shakes his head. Last night, he worked on Zhao Ziqiu's fertile soil for three times. As a result, she was able to get up early to go to class today. She still felt her legs were a little weak after sleeping at 10:30. But last night, she begged for mercy one after another. The woman is really a magical creature.

At this time, Liu Qidong called Li Mu and told him a good news. After Mo's album was launched on Taobao yesterday, by 10 o'clock this morning, the inventory of 120000 pieces of the system had been sold out.

This achievement didn't make Liu Kaidong think it was awesome, but it scared the rolling stone people.

If we follow the normal sales rules of album market, one of the three albums in the world is pirated. It seems that the proportion of pirated albums is not high, but it is because the copyright protection in western countries is extremely strict, which greatly lowers the average value. If we only consider the whole album Market in Asia, at least two of the three albums are pirated, if we count them separately In terms of the local market, one of the five albums is authentic.

It's not that Li Mu is exaggerating. Even literary hooligans, short, big and tight, Gao Xiaosong, said in their talk show that before they made albums in those years, they had to ask the pirates to give them a month to sell the originals, and then they would sell them. The pirates are very tough, and they must sell them at the same time with the originals. Short, big and tight are forced too hard by piracy The reason why he couldn't make music was to let the pirated business open up and give his new album a week, which is the actual situation of the field of audio-visual products in the mainland.

Rampant piracy is only one aspect of the difficulty of selling albums. In 2000, digital music is the ultimate weapon to destroy the recording industry. Just like pirated entity novels, pirated albums also need to be purchased with money. The difference between pirated albums and genuine ones is that the price is different, but pirated digital novels and music are not the same. Pirated digital content is completely free, which is not the case It's the difference between the price and the free price, so it's more difficult for the development of the genuine. In addition, the development of the genuine is more difficult without the clear legal support of the country.

In 2002, the mainland market was the key node for the rise of digital music and MP3 hardware. In addition, Li Mu's easy to listen network and mango me greatly promoted the development of digital music and MP3 terminals. Therefore, Li Mu also realized that the market space of the current genuine album should be much smaller than the same period in the previous life. He was also surprised by this achievement.

Li Mu asked, ”have you contacted the rolling stone people to make new copies as soon as possible?”

Liu Xiaodong said with a smile: ”of course, their leaders are shocked by this data. The mainland version of this album has produced 150000 copies, 30000 of which have already been sent to dealers, so they are going to make 150000 more copies. This time, they are going to ask Mo Wenwei to sign a batch of posters, saying that she is going to sign 5000 copies, and let's give them at random for every 30 orders Send a poster with your autograph as a gimmick. ”

Li Mu's eyes brightened and said, ”the people in rolling stone still understand marketing.”

”Yes, the appeal of signed posters to fans must be great,” Liu said

For a singer, 5000 posters can be signed in half a day, which is not a very heavy workload, and for a record company, the cost of 5000 posters is also low, and this low-cost gift means a lot to fans, so Li Mu believes that if 5000 posters are in place, 150000 additional albums should be added They can sell out.

Compared with such a huge market in the mainland, even if piracy is rampant, the sales volume of 300000 albums still can't be too high. So, Li Mu said to Liu Qidong, ”talk to the rolling stone people and let them try to make more, 150000 albums are still less. If you do well in the sales cycle of at least half a year, it shouldn't be too big to make another 500000 albums Problem, if always out of stock, consumer enthusiasm will be hit more

”I've communicated with them, but they mean it's better to be cautious. First, add 150000 pieces. If the sales volume is good, they'll step up the system,” Liu said

Li Mu also understood this. The number of records destroyed by record companies every year is not small. Most of the records that can't be sold are still in stock. Basically, they are landfilled. That's all the money spent in vain. For record companies, it's normal to be cautious. However, taobao.com has opened the prelude to the era of e-commerce, and the business model is from a single face-to-face way Trading, all of a sudden increased a variety of possibilities, so compared with the word ”no goods” directly, there are many ways to save the country.

So Li Mu asked Liu Kaidong, ”how much is Mo's album?”