Chapter 603 (1/2)
More than a dozen video ads made up of a large number of stars are brewing hot topics on the Internet.
A star can sometimes support a brand, let alone so many stars. For most enterprises, the cost of inviting stars is exorbitant, but for Taobao, it doesn't cost a penny. For record companies and these stars, they need to have a good relationship with Taobao and the Muye technology behind Taobao, so record a video for them A small video is just a matter of hands. It's nothing at all. But for users, it's too influential.
Users don't understand the relationship between Taobao and record companies, nor what Taobao means to record companies. When they see these videos, they just feel that Taobao is a bull, not a general bull, so they instinctively increase their recognition and trust in Taobao.
Backstage data shows that even many users have seen more than ten unused video ads, and some people have combed all the stars who advertised for Taobao in the post bar, and posted the list, which makes people feel the power of Taobao more intuitively..
All of a sudden, these dozens of videos have become the hot topic of netizens, and the number of video clicks is also increasing.
Although the processing technology of obscene media is not in place, watching video online is not a big problem for a long time. At present, online flash is booming. Many original songs have produced flash animation version of MV and got a lot of attention on the Internet. For example, Xuecun's song ”northeast people are living Lei Feng” and noon sun's song ”I started rock”, some of which Domestic flash animation is also becoming more and more popular on the Internet, such as ”Dahua Three Kingdoms”, ”Luding”, etc., which is just the initial stage of the birth of video websites.
After the flash era, online video websites will be born. At one moment, Li Mu moved his mind to be a video website. However, it will be three years before YouTube was born. So Li Mu basically stopped thinking about making a video website. This kind of money burning and profit making method should not be used to make trouble. He focused on the development of pastoral technology And Taobao. Com. When the spring of online video comes, the two companies will be able to buy the largest video website in China with a market value of 1 or 2%.
The most important events of Taobao started. Liu Qidong quickly began to invest in the establishment of the logistics company. In order to improve the efficiency of the preparation of the logistics company, he specially recruited two alumni from his old classmates, one was Du Haifeng, the other was Xiao He. Both of them graduated from the national people's Congress, majoring in financial management, and later I have also studied MBA in Tsinghua University and Yanda University, one for Oracle and one for a well-known investment bank, which belongs to the middle-level management position. Because Taobao's actions are too many and influential recently, Liu Qidong has no effort to dig these two people.
Xiao He is good at enterprise management and capital operation. He joined the investment bank as soon as he graduated from the MBA. He has never been exposed to the Internet in the investment circle. Although there is some disconnection at the Internet level, he has a very clear vision and strategy in the actual operation of the enterprise and the direction of capital development. Therefore, Liu Yidong threw him out as soon as he came up to be specially responsible for investment acquisition The acquisition is also very simple. First of all, we need to receive a certain scale of offline logistics fleet. This kind of fleet is not a logistics company with a wide coverage, but a group of 20 or 30 vehicles, which are specially used for point-to-point transportation of some lines. According to Li Mu's plan, they need such a fleet in the early stage to meet the subsequent strategic planning of Li Mu on logistics.
Xiao He quickly made a rough cost estimate. If the cost of building a team by himself is not high, since the positioning is service point-to-point transportation, vehicles only consider medium and large trucks. If 15 medium-sized trucks and 10 heavy trucks are planned to be invested in advance to meet the needs of Li Mu, the total investment in the early stage will not exceed 15 million, even if Using imported tractors such as Mercedes Benz, Volvo or Scania can solve the problem, but the problem is that it's the easiest to buy a car in the formation of the team, and it's more difficult to recruit drivers and manage the team, so it's far from being as reliable as the purchased one. It's more convenient to connect cars with people in a pot and be ready to work at any time 。
Liu Wudong gave Xiao He the task of purchasing the motorcade. He took Du Haifeng with him to start the secret road of digging people. Maybe he felt resentful. He started from Yanjing first, and the first one he started to dig was the one who was in a hurry.
……
Li Mu started to look at the whole entertainment circle by holding the experience of red moyngwei all night. He didn't want to mix in the entertainment circle, but he wanted to set up a banner in the entertainment circle. In short, he wanted his own enterprise and brand to have an extraordinary influence in the entertainment circle.