Chapter 612 (1/2)
Hearing that Li Mu thought of a very good business model for the Miao fund, Xiao Fangfang was immediately surprised and asked: ”ah? is that true? Mr. Li, can you tell me first? ”
Li Mu said with a smile, ”President Xiao, I think so. Don't you want to do charity auctions? In ordinary auctions, there are only a few hundred people who can participate in the auctions at most. If you don't say that the scale is small, many things are easy to fail to produce good prices, or even flow auctions. If you do the free auctions for a long time, the effect will only get worse and worse, don't you think?”
Xiao Fangfang said: ”you are right. That's it. Apart from today's exceptions, Yipai is more and more difficult to do as a whole...”
Li Mu went on to say: ”in fact, for those stars, I think you should also be aware that they are not willing to participate in charity frequently most of the time. Today, they are looking for you on their own initiative, because today's events have a great influence. Moreover, you and the four ambassadors of HMF are on TV together, and the video of that day also happens at the HMF dinner party. HMF The reputation of the Miao fund will also be greatly improved, so I feel that they are all seeking for influence. What do you think? ”
Xiao Fangfang sighed and said, ”I don't know why I used to ask the stars to donate something by brushing their faces. Even if they promised, they were more and more reluctant to invest. Now they are actively contacting each other. It must be because the heat of this matter is too high today. I'm afraid it's impossible to find them again when the next free shoot.”
Said, Xiao Fangfang smiled, and said: ”but this is good. At least this time, they actively participate in it. Yipai can make more money.”
Li Mu said with a smile, ”actually, it's not that these stars are the only ones who haven't found a win-win cooperation point between the fund and them.”
Xiao Fangfang asked, ”Mr. Li, do you think you have a solution? If you have any, please tell me quickly. I really want to know... ”
Li Mu said, ”President Xiao, I mean, the charity auction of the seedling protection fund should not be done in Hong Kong.”
Xiao Fangfang couldn't help asking, ”do you mean to go to the mainland to do it?”
Li Mu hum, said: ”is to get the mainland to do, but specifically, to get the mainland network to do.”
”Network? Do free photos on the Internet? ”
”That's right.” Li Mu said, ”you should have heard that I made a website called Taobao, right?”
”Of course!” Xiao Fangfang exclaimed, ”it seems that there are 500000 copies of Karen's albums on Taobao. People in the Hong Kong pop music circle are talking about your Taobao. It's really amazing!”
Li Mu said with a smile, ”I'm not brave enough. When it comes to the Yipai of Miao protection fund, I can set up a Yipai page for Miao protection fund on taobao.com. Then I will put all the items donated by stars on taobao.com for online auction. Then I will use YY to push the online auction. To be honest, there are more than one billion people in the mainland and the number of star chasers Many times higher than Hong Kong.
And online auction will not be like real auction. Each item has only a few minutes of bidding time. I can set the bidding time for all items to three days. If the bidding time is long, the possibility of bidding will be more. So in a word, I believe that if star items are auctioned on Taobao, the final price space will be better than fragrance Hong Kong is a lot higher, and the total amount of money that the seedling protection fund can ultimately get will also have a lot of room for improvement. ”
”Raising the total amount of Yipai is just one of them. What's more, we need to let stars volunteer and take the initiative to invest in Yipai activities for a long time. How can we let them volunteer and invest in Yipai activities for a long time? In fact, it's very simple for them to have corresponding gains when they pay for their goods. What they want most is fame and exposure. Just as it happens, the flow of the combination of YY and Taobao in my hand is very high. At that time, I will push the free auction activity, not only push the activity itself, but also have a great promotion effect on the stars who have donated the goods themselves. But In order to greatly increase their exposure on the Internet in the mainland, in this way, I think those stars themselves will be very happy to participate, and we can achieve a win-win relationship with stars. Only a win-win model can be considered healthy and lasting! ”
Li Mu still hasn't said that if Taobao can take the charity photo of the seedling protection fund and attract a large number of stars to participate in it, it will greatly improve Taobao's brand awareness.