Chapter 640 (1/2)
At this moment, Xu Jinzhong has realized that Chen Tongxin's position and influence on Sina has been wiped out in an instant. His strong cultural and youth temperament has long made him unpopular in Sina's high-level. The reason why he has been given some face is that he had to rely on him to publicize the portal website before. Now, once the portal network gives up resistance, Chen Tongren's position will not be guaranteed 。
For Chen Tong, when he is needed, everyone can bear him, but once his role is not so great, basically all people want to step on him, or hope that he will disappear as soon as possible. This content line, which promotes sina.com and makes Weibo content bigger and stronger, has basically lost all its roots in sina.com Base.
Xu Jinzhong hopes to promote the launch of the game business as soon as possible. He made an in-depth analysis of the current situation of sina.com in public. He said: ”the biggest problem facing our portal is that the user's liquidity is too weak, and our traffic can only be converted into advertising revenue. This transformation is the lowest level and the lowest rate of return in the Internet industry. Other companies are When calculating the ARPU value of a single user, we can only calculate how much advertising expenses can be generated for every one million traffic. We have free users, but we can't find a really efficient cashing channel. At present, online games are the most appropriate development direction. The average monthly ARPU value of a single user is at least 50 yuan, with huge profit space. ”
”What we used to pursue was website traffic, but the website traffic didn't make good use of it, so we haven't really improved the company's revenue level, and the user viscosity of the portal website is not enough, so the user is extremely easy to lose. At last, it's just a waste. Now is the last time for us to change ourselves If it doesn't change at this time, sina will surely be photographed on the beach by the surging Internet wave. ”
Xu Jinzhong is right. Sina does not have a suitable channel for users to cash in at present. It is like China in the 1950s and 1960s. Although there has been a sufficient population base, because of the lack of overall development, the per capita GDP is poor, and even can not support their own needs. On the contrary, those developed countries with only a few hundred million people, because they have advanced Basic, all kinds of industries are in the leading position, and the high GDP per capita is frightening. The contrast between the two is very similar to the situation of portal network and online game in their respective revenue.
Xu Jinzhong's words have come to everyone's heart just because he has been deeply troubled by the revenue. In fact, Xu Jinzhong is a bit of a real person, but he has not found a suitable starting point for a long time. He managed to seize a UC and was beaten to death by Muye technology. There is no residue left. So this time, Xu Jinzhong has an idea. He must put it into practice Game up.
Chen Tong is in a very bad mood. He has now realized his loss. Maybe after this meeting, he will be marginalized by the company. But he also knows that he has no way. He can only watch Li Mu destroy his heart and blood with all kinds of strange methods. He has no ability to struggle.
……
Zhang Guorong and his three have caused a great sensation in the NPC. Fortunately, just after the holiday, most of the students have returned home. Otherwise, today's NPC will be confused by the arrival of the three stars.
Many media reporters who paid attention to the news on yy.com swarmed here, hoping to capture some news materials. But Li Mu asked Dong AI to warn the staff of 3321 in advance. When the three stars arrived, they must be fire-proof and anti-theft. As for the degree of prevention, the simplest consideration standard is: as long as there are other media in person The big picture of any one of the three faces is their dereliction of duty.
So the staff of 3321 and the school security office were strictly guarded, and none of the reporters came in.
Li Mu's idea is very clear. For the portal network with content as king, this kind of exclusive news can't let any peers wipe away the heat. The more strict they are, the more dependent users are on YY network, and the more incompetent other competitors are.
Fortunately, there is no portable camera equipment this year, especially for college students. The popularity of digital cameras is less than 1%, and the camera can't even reach one thousandth of the total. So as long as we keep other journalists away, other platforms and media won't get any relevant information at all.
The three spent an afternoon in the National People's Congress. After the visit, interaction and speech, the staff of 3321 invited the enthusiastic members of the student union and the students of the National People's Congress out of the 3321 office. As soon as the gate was closed, the core members began to communicate with Zhang Guorong, Mei Yanfang and their agents about the specific itinerary of the program.
Considering that two big stars participated in the whole process this time, Li Mu asked the 3321 team to make a detailed plan and take confidentiality measures at the same time, and the specific travel time should never be disclosed, otherwise, every time they went to a place, there were a lot of journalists waiting in the local area, which was too late. Moreover, they both participated in the student aid action, and YY's own reporters had to do the whole process We can't be robbed of the news by other media.
In July, the 3321 program has entered a new rhythm. The college entrance examination is coming soon. The students in senior two have completed their studies and classes in senior two. At this time, it is particularly important for the students in poor areas. Many people have to take advantage of the summer vacation to find ways to make money to cover their tuition fees for the next academic year, and even many people have to meet at this critical time Being out of school.3321 student aid fund accelerated its student aid activities at this time, and formulated three levels of subsidy standards of 1000 yuan, 1500 yuan and 2000 yuan. The specific amount is differentiated according to the specific situation of the students. For the extremely poor students, 2000 yuan is a one-time cash subsidy. At present, in the national poverty-stricken counties, 2000 yuan is enough for one year's tuition and basic students Living expenses.