Chapter 674 (1/2)
When Li Mu started his business from easygoing.com, he took every step very steadily. Every step was steady and steady, with few rashness and ambition. Before today, he had never seriously considered how to push YY to the world. But today, he suddenly thought of the importance of innovation, and suddenly realized that to be an Internet, it is not only in the product book With innovation, we need to make breakthroughs in operation and layout.
China has a large population and the largest homogeneous user group in the world, so many Chinese Internet companies have been guarding a huge golden mountain at the beginning of their business. Most Internet entrepreneurs feel that as long as they can stand firm in the Chinese market, even if they succeed in their business, they will not have to worry about everything in the future. It is this characteristic that doomed to be extremely Few Chinese Internet companies can make their own products into a global product.
In the era of mobile Internet, there is only one global app in China. This app is wechat, but wechat has not really achieved globalization.
In Li Mu's view, globalization is an ambition and a strategy. Both ICQ and MSN are global products, but later they were crushed and a QQ with a market value of more than 200 billion US dollars was created. However, it failed to become a global product. The root cause is that throughout the development of QQ, efforts have been made around the Chinese market I didn't think about how to build my products into global super products.
Although the development speed of wechat has attracted the attention of the whole world, wechat has not really opened the global market in the field of instant messaging. Its competitors are Facebook and WhatsApp, and the latter two are global products in the field of Internet. Users cover nearly 200 countries around the world, and the influence is far from wechat.
Just because the Chinese Internet in the last life has not produced a global product, Li Mu suddenly has a strong impulse in his heart. He wants to build YY into a truly global instant messaging software!
Kong Lingyu had not considered this question in the global dimension before, so when Li Mu asked this question, he felt a little blind in his own mind, a person frowned for a long time, and did not think how to answer Li Mu's question.
Seeing Kong Lingyu's sad face, Li Mu opened his mouth and said, ”there is no standard answer to this question, so you don't have to worry about it or worry about it. It doesn't matter if you think slowly and can't come up with it.”
Kong Lingyu listened to this and relaxed a little bit, thought about it carefully for a moment, and said: ”Mr. Li, I think first of all, we have never paid attention to the overseas market, and second, we have never studied the real needs of overseas users for instant messaging software.”
Li Mu nodded and said, ”I just thought about it. I agree with you on both points. I just thought about how our YY competes with overseas instant messaging software, such as MSN and ICQ.”
”So if we want to globalize QQ, we should first understand the needs of users from overseas countries,” Kong said
Li Mu said: ”it's too difficult to study the needs of users from overseas. The more you know about the needs, the easier it is to lose your original intention in product development. In my opinion, if we want to globalize now, we should first identify the competitors, and then make targeted product adjustments according to the current situation of the competitors, just like we beat QQ , QQ is very powerful. Everyone thinks its products are both internal and external, and solid. But as long as we study it thoroughly, it's not a problem to break through its defense line. For example, at the beginning, we thought that the biggest advantage of QQ was the user's network relationship, so we used Kaixin farm to copy and enhance the user's network first, and then push our new products To users, let them directly get more powerful and perfect contact relationship than in QQ, let users completely realize smooth transition, which is the fundamental to our success. ”
Said Li Mu: ”in the international market, there are two direct competitors, namely MSN and ICQ. There are also two indirect competitors, namely email and telephone. The first two are instant messaging software. Their core services are the same as ours, but the latter two are the common communication methods between people. What are the advantages and disadvantages of MSN and ICQ
Kong Lingyu thought for a moment and said: ”the advantage should be our products themselves, our various functions and user experience should be far more than these two software, as for the disadvantage, it should be the basis of human relations, overseas users are used to these two software, if we replace them with our products, the user cost is too high.”
”That's right.” Li Mu said: ”our happy farm has been continuously upgraded and updated, and now it is a business game with a very large world structure, many elements and strong playability. If we develop the game into a multi-national language version, and then push the game to the overseas market, do you think it has the effect of gathering people?”
Kong Lingyu said firmly: ”there must be effect!”