Chapter 677 (1/2)
Knowing that Li Mu is going to take the cinema, several people, including Ning Hao, Xu Zheng, Huang Bo and even Tang Wei, are full of expectations for the future of Muye image.
With theaters, we can at least guarantee that all the films of our company can have the chance to test the water of the upper court. These days, there are some low-cost films that are not favored by theaters and cannot be arranged. There are also many films that are not favored by theaters themselves. They will also deliberately reduce the arrangement or not arrange the films at all. In this case, if a film is not favored by all theaters, There's basically no way to live, but if there's a theater that can be tested and tested to prove its attendance, it may be able to turn the tide. Even if it has no impact on other theatres, if its own theater reaches a certain scale, its movie box office will be greatly guaranteed.
What's more, there is a bigger conspiracy in Li mushou. He is letting the development team of Muye technology develop a complete set of ticketing system. It's not so easy to popularize this system to the national theatres. To make these traditional theatres take the first step of Internet, they are supposed to open the most critical ticketing sales to their own online ticketing system For traditional businessmen, I'm afraid it will be very exclusive at the beginning. If you want to popularize this system faster, you have to show it to them in your own yard.
There are 14 cinemas of different sizes in Yanjing that Li Mu will buy this time. There are 65 screening halls, 65 screens and 12590 seats in total, accounting for about one-third of the total screen number in Yanjing. If this cinema line is taken down, then Muye image will directly lock one-third of Yanjing's box office. Moreover, if Li Mu stands after the acquisition of the cinema line If we invest money to expand and upgrade the hardware, the proportion will increase again.
If these two lines arrive, and successfully go to the online ticket system, and integrate the online ticket system into Taobao, then Yanjing's audience can take the lead in experiencing the convenience of online seat selection and ticket purchase through Taobao, and then use YY for promotion. I believe that the proportion of ticket rooms in Yanjing's two lines will be inclined under the same arrangement The attendance rate must be much higher than that of other theaters.
In the same way, because the online ticket system has concentrated more audience in its own theater, the business of other theatres will be greatly reduced, and the new payment channel will attract new users. At that time, there will be some users who don't go to the cinema to watch movies at ordinary times. Through the online ticket system to purchase tickets and watch movies, the number of users in their own theater will go up another level 。
At that time, other theaters will see the advantages of the online ticket system and the impact on their attendance rate, and they will be eager to access the online ticket system. However, in the current domestic situation, it can be determined that all film and television companies and theaters can not have the strength to independently develop and complete a set of mature online ticket system, because They don't understand the Internet and don't have any product, technology and hardware accumulation, so it's crazy to develop a set of available online ticketing system by themselves;
secondly, it can be determined that even if there are domestic Internet companies that see the business opportunities and want to develop online ticketing system, they can't be their competitors at all, because they are in the lead at the product level In a new era, our products are mature, and our competitors start to catch up from scratch, which in itself keeps a large gap in product technology.
not to mention, if you want to succeed, you must rely on ecology, such as your own network ticket system. You can rely on the four parts of ”Makino science and technology -- Alipay Taobao Network -- cinema line” to form a complete ecosystem, which is not available to any Internet Co in the country.
Therefore, Li Mu can finally confirm and affirm that once his online ticket system is online in his own yard, all the yards will compete to cooperate with him, because they can't unite to resist themselves at all. Once a yard in a region cooperates with him first, other yards in the same region will be far away.
There are two ambitions of Li Mu about the cinema: first, he wants to acquire and build more cinemas; second, he wants the cinemas all over the country to access their own online ticket system, so as to be firmly controlled by himself.
At that time, the attendance rate of which theater they push online will be increased; the attendance rate of which theater they hide online will be decreased, and all theaters will be controlled by themselves at this stage, depending on their faces. They have the right to enjoy a certain period of time for each ticket they sell in their online ticket system In addition, we should draw a certain proportion to make an absolutely strong online ticket sales platform.
……