Chapter 689 (1/2)
In Li Mu's eyes, the supporting star hotels in the commercial center are essential. The importance of the hotel is basically the same as that of the cinema, not only to make money, but also to enhance the overall influence of the commercial real estate project brand.
For commercial real estate, Li Mu's biggest advantage is to understand the mature commercial real estate operation mode after more than ten years. Wanda Plaza, Vanke Plaza, taiguli, Joy City, Vientiane City, Kaide mall and other commercial centers emerge in endlessly. In Li Mu's eyes, their attributes are basically the same, which are the integration of leisure, entertainment, catering, consumption, shopping, fashion and other key elements As long as we grasp this core point, we have succeeded in more than half of the cases.
At present, domestic commercial real estate is far from professional after more than ten years. At this time, if we can use the advanced models of later generations, we must be able to make a name in Yanjing, make one, and have a chance to make one.
Song Liang and Chen Ze are both laymen of commercial real estate. Hearing Li Mu's plan at this time, they feel a little whimsical, but when they think about it carefully, they feel that this mode is advanced enough and should have enough success genes.
Li Mu continued to paint pancakes for two people with his own thinking mode of more than ten years ahead of others by virtue of the advantages of reborn people: ”in the future, once our business center becomes famous, we should immediately start signing binding cooperation terms with a large number of brands, such as Wal mart or Carrefour, such as LV or Chanel, such as KFC or McDonald's, and a large number of them Other brands. ”
”What kind of binding cooperation terms are signed? As long as our commercial real estate projects are launched, the brands of strategic cooperation must follow in. Therefore, we can give them sufficient preferential conditions in terms of store rent or sales share. The more bundling, the more abundant our own business circle, the more users we attract, the stronger the user attraction, the more enthusiasm other shops will have to settle in, and the more The threshold of residence will be raised accordingly. ”
They nodded and even song Liang sighed, ”I don't know enough about commercial real estate. It's far worse than you.”
Li Mu smiled and said, ”I hope we can establish in-depth cooperation with some well-known brands in the future. Where WANYING Plaza goes, they can follow. In this way, WANYING Plaza will save the trouble of repeated investment in the future.”
Li Mu said: ”I hope that in the future, every WANYING square in China will be able to realize homogeneous service. Consumers are used to WANYING's business model and are used to WANYING's business model in their own city. In the future, no matter whether consumers are from Yanjing to Shanghai or from Shanghai to Jinling, it doesn't matter if they are not familiar with this place. As long as there are WANYING square As long as he gets to WANYING square, he can always find the feeling that makes him familiar, and find the kind of intimacy, which is the same as the nature of McDonald's and KFC. No matter where you go, as long as you enter one of the two, or the familiar decoration, familiar menu, familiar formula, familiar taste. ”
”I've convinced you...” Chen Ze shook his head and exclaimed, ”how do you come up with these routines?”
Li Mu said with a smile, ”naturally, I think of it with my brain. This is the same as the development of Muye science and technology. I try my best to make use of all the available resources. I try to weave them into a net, link them up, and form my own set of ecology. As long as this is done, things will be more than half.”
After that, Li Mu pretended to be proud and said, ”I haven't finished yet. You will be more convinced when I finish.”
Chen Ze nodded, ”brother mu, please tell me. I'm all ears.”
Li Mu said: ”in addition to what I just said, the first-line brand is also the key to the introduction of nature. Although the first-line brand is not affordable for most consumers, it is absolutely familiar to most consumers. With their shopping malls, the consumers will feel more high-end.”
Li Mu once heard that many stores of international first-line luxury brands in China do not need to pay a cent of rent. In order to improve their consumer recognition and influence, some shopping malls and big malls actively hope to introduce first-line luxury brands to settle in, and they will provide high-quality shops to first-line luxury brands in the form of zero rent, while first-line luxury brands only need to The shop can be opened after finishing the decoration.
Although this mode has lost part of the rent for the shopping mall, it has raised the rank of the whole shopping mall. Naturally, the advantages outweigh the disadvantages. For the first-line luxury brands, the extremely low cost can open a shop, which is also hard to get, so the two sides belong to win-win cooperation.
After talking for a long time, Li Mu drank a mouthful of water and continued: ”in addition to introducing strategic cooperative brands and making our own brands bigger and stronger, in the future, we need to grasp the development rhythm of the second and third tier cities, even the fourth and fifth tier cities. If WANYING Plaza can become the first choice of leisure, entertainment and consumer shopping in the minds of consumers in the future, we will have The strength to become a regional or even a city commercial center.
After the brand awareness is established, the third and fourth tier cities in the future will take us as the object of investment attraction and provide us with a large number of preferential policies to seek our past development, because as long as we go, there will be a large number of bundled brands of businesses following the past, which can rapidly promote the local business development and the consumption of citizens, and even drive the average price of nearby houses At that time, with the support of local governments, our development speed will be further improved, which is called ”using force to fight”Li Mu talked about yidatong. Chen Ze and song Liang have basically understood his huge plan for the future. It's not a shopping mall or several shopping malls, but a commercial empire throughout the country! Chen Ze listens to the heart startle, but song Liang, listens to the eye all green! Like the wolf, the commercial real estate projects described by Li Mu are all in his mind. If WANYING can achieve the step described by Li Mu, it is certain that WANYING will become the top real estate company in China in the future. No, it is the real estate kingdom!
Chen Ze is also a smart man. Combining with the big mall he has seen abroad, and with Li Mu's description, he immediately looks forward to the future.
In this way, the development space of commercial real estate is much larger than that of residential real estate. The most important thing is that the concept of commercial real estate given by Li Mu, if it is made, its sense of achievement is incomparable.
The two finally understood why Li Mu only wanted to earn the first barrel of gold in the real estate industry, but he was not willing to continue to seek development in the field of residential real estate. What he wanted to do was really a commercial real estate brand that could affect the national urban development and change the life of urban residents.