Chapter 725 (1/2)
In the office, Kong Lingyu, Ding Zhenglin and Lin Qingya take turns to report the work progress.
Kong Lingyu has been focusing on the Multilingualization of happy farm and the development of YY mailbox recently, especially happy farm. Li Mu regards it as the vanguard of YY globalization. Whether this game can attract the love of overseas users is particularly important for Li Mu.
”At present, the versions of English, Spanish, Japanese and German have been developed, and the versions of French, Italian, Arabic and other languages are still in the process of development and translation, which should be completed within one week.”
Li Mu nodded and said, ”English, Spanish, Japanese and German should be able to cover a considerable part of the population, and most of the countries that use them are developed countries, and the proportion of Internet users is also high. I think we can start the promotion work in the first stage. The first promotion country in the first stage is the United States.”
Kong Lingyu said: ”boss, business and investment colleagues have registered the shell company wholly owned by Muye technology in many countries. Are we going to start with single push game or promote together with YY?”
Li Mu said without hesitation: ”single push game, YY is a social software. The cost of social software users to change their products is too high, so the conversion rate of blind promotion can't be raised, and it's not suitable for overseas promotion for the time being. In addition, users in Europe and America will definitely have some resistance to software from developing countries, especially social software. They want to It's very difficult for them to give up MSN and ICQ. It's even more difficult for them to give up these two software and use a software from China. So we can't give them too much psychological burden at the beginning. First, we use pure games to attract their attention. ”
All three were puzzled. Kong Lingyu asked, ”will the hearts of users in the U.S. market conflict with Chinese native software?”
”There must be, because for the Internet market in the United States, they are the exporting countries of software and hardware, industry standards and solutions, that is to say, almost all the standards and rules related to computers, the Internet and the Internet are set by them, and most of the Internet products and business models are developed and exported by them Around the world, if there is a developing country's software that wants to be exported to them in turn, it is very difficult to promote in most cases. ”
With that, Li Mu thought of his technology, Fang Xudong, and asked Lin Qingya, ”is Xudong in Muye technology today?”
”Yes.” ”The R & D teams of several major projects work here,” Lin said
Li Mu hurriedly said, ”bring Xudong. No one here knows the Internet market better than him.”
Fang Xudong was soon found. When Li Mu repeated Kong Lingyu's question to him, he replied firmly: ”the exclusivity of the Internet market in the United States is too strong, not only in China, but also in a few other countries.”
”At present, the Internet products and models of China and other countries in the world are basically completely from the United States. In terms of software products, the United States exports windows, OS, Linux and other computer operating systems to the world, and at the same time outputs the fundamental core product of” Internet ”
Li Mu agrees with Xu Dong.
It's not about his admiration for the United States. The key is that the United States is indeed the founder of the Internet industry, as well as the founder of industry standards and business models.
Instant messaging, social communication, e-commerce, search engine, and even all kinds of functional software are almost born in the United States, then gradually exported to the world, and finally optimized locally by local Internet companies on the basis of the original. In this context, there is no Chinese software production now, or even in the next decade Products can really affect American users, the only impact is a large number of Chinese Internet companies listed on NASDAQ.
The development of wechat in the future is so fierce, but if we look at it from a global perspective, when it expands overseas, there are already very strong competitors in the overseas market. The overseas market in the same field has always been divided into two parts. WhatsApp and Facebook messenger are the two hegemons in two days. Wechat is so powerful and ecologically complete, and in the third world Not to mention the developed countries.
So Li Mu dare not launch YY directly at present, because once YY is blindly pushed to the market of developed countries under the condition of insufficient preparation, as long as YY is cold at the beginning, it will be more difficult to do it later. Even if YY's products are much more powerful than MSN and ICQ, it is useless. When the first round is cold and the second round is not ready, the local competitive products It will be improved for you. Once the local players of the other side catch up in function, it is even more impossible for YY to turn the set.
What's more, the nature of instant messaging software is sensitive. An instant messaging software from China, for users in the U.S. market, instinctively feels that it's not as reliable as using native software to directly push YY, and the conversion rate is bound to be low.Kong Lingyu asked Li Mu, ”boss, do you mean to save users with Kaixin farm first, and then migrate users to YY, just like when we were competing with QQ?”