Chapter 770 (1/2)
Home appliances go to the countryside to stimulate consumption, and the fundamental purpose of bank interest rate reduction is the same.
The purpose of the bank's interest rate cut is to let people take money out of the bank, while the purpose of ”home appliances to the countryside” is to let people spend money out of their pockets.
In order to activate the retail economy, the first thing to do is to let the cash in the people's pocket run up. The people take the money out to buy products, the state raises taxes, the enterprises raise incomes, the enterprises bring more jobs to the society, and more money enters the people's pocket again, forming a healthy cycle. Only in this way can the economy survive.
If people put money into their pockets and cover them tightly, the production and sales of enterprises in all walks of life will be greatly affected. Because they can't sell, they can't make much. Because they can't make much, they can't get enough jobs and the unemployment rate will rise. Because the unemployment rate is rising, they can't afford money. Because they don't have money, they can't spend freely. This forms a vicious circle, like myocardial infarction , which makes cash lose its circulation vitality.
Strong domestic demand can bring a strong market. The United States has a developed automobile industry and a developed automobile market. The fundamental reason is that China will become the world's largest automobile producer and the largest automobile consumer in more than ten years. The reason is also because of the improvement of domestic demand. If there is no strong domestic demand, how can it be achieved only by low-cost labor force Is it the largest auto producer?
Li Mu understands the importance of domestic demand, and Minister Zhen knows much more than Li Mu.
In terms of domestic economic policies, apart from the real estate industry, other 80% of them focus on stimulating domestic demand, but there are very few effective ways, which is also related to the different choice of focus points. More often, the state is thinking of stimulating the consumption of urban residents, who are the main force of house purchase and car purchase, the main force of black and white home appliances consumption, and also the main force of meal consumption The main force in the entertainment and culture industry, however, is because everyone is trying to make up for the ideas of urban residents. The conversion rate of these economic policies aimed at urban residents is getting worse and worse. However, Li Mu is able to focus on 900 million farmers at once. For a 20-year-old, this vision and insight is just against the sky.
Behind Li Mu's economic strategy, there is a huge market space for domestic demand. If we can grasp it well, within two or three years, it must be a strong driving force for home appliance manufacturing industry.
Then, Minister Zhen asked Li Mu, ”the strategy of home appliances going to the countryside is very fresh. If the government comes out, the powerful promotion ability will bring huge sales, but it will certainly bring potential risks and disadvantages. What details do you think need to be paid special attention to in the specific direction of implementation?”
Li Mu thought for a moment and said, ”minister Zhen, I'll say something about myself. It's just my family's opinion. Don't mind if there's something inappropriate.”
Minister Zhen nodded, ”just say it.”
Li Mudao: ”in home appliances going to the countryside, strict control of participating enterprises is the most critical link. The government led home appliances going to the countryside is a once-in-a-lifetime opportunity for home appliances enterprises, but we must improve the threshold of participation, which is a stage for the strong and the honest, not for the welfare of the whole industry.”
”First of all, foreign-funded enterprises are not allowed to participate; in theory, local enterprises can apply for participation, but first of all, small enterprises with low market share and inadequate product quality control should be excluded. If medium-sized and large enterprises want to participate, they should first come up with detailed solutions to bid, strictly guarantee the price and quality, and absolutely can't replace the inferior ones and inflate the price If enterprises are required to bear 10 percentage points, then the TV set of 2000 yuan in normal channels must be sold, and the price of 1800 yuan must be controlled to participate in home appliances going to the countryside. If the price is changed to 2200 yuan first, and then sold in 1980, the enterprises must face the situation of Severe punishment. ”
”Secondly, participating enterprises should promise longer warranty time and more perfect after-sales service for household appliances going to the countryside.”
”In the end, we should divide household appliances into multiple phases and stages to implement them separately. Once any enterprise finds any illegal operation, it is strictly forbidden to participate in the follow-up activities of household appliances going to the countryside. At the same time, it is also necessary to match with strong punishment standards, never let the enterprise come by itself, and at the same time, strictly prevent the enterprise from taking advantage of the opportunity to cheat. The policy must be strict, and never let the manufacturer fish in troubled water.”
Speaking of this, Li Mu drank a mouthful of water, and then said: ”in addition to participating in the strict control of enterprises, we should control the overall proportion and absolute quantity of household electrical appliances in the countryside, so that we can do three years of household electrical appliances in the countryside, and after the completion of household electrical appliances in the countryside, we can push the” old for new ”activity to the rural market in the future, in a word, we should steadily promote it with the macro-control of the government The development of the whole household appliance industry. ”
There is no doubt about the benefits of home appliances going to the countryside in Li Mu's view. It not only helps the popularization of home appliances in the countryside, but also saves and completes many home appliance enterprises. This kind of policy that the common people actually get benefits from, as long as they grasp the degree and control some moths and fishers, they will surely benefit the country and the people.
Minister Zhen solemnly told Li Mu, ”we will discuss, think about and try out the matter of computers entering the city and home appliances going to the countryside as soon as possible.”
”You are the leader of the domestic Internet industry. I hope you can always bear in mind your sense of responsibility and lead the rapid development of the domestic Internet industry in the future,” said ZhenLi Mu nodded repeatedly: ”minister Zhen is at ease and will try to do well.”
Immediately, Minister Zhen asked him with a smile, ”what else is needed? About your own development needs. ”
Li Muxin said that at last, what should be paved and what should be decorated are all decorated. It's time to put forward his own needs.
Therefore, Li Mu said seriously, ”minister Zhen, the end distribution of e-commerce is seriously restricted. If the end distribution fails to keep up with the development of e-commerce, the prospect of 100 billion and 100 billion e-commerce will not fall. In order to solve this restriction, I have raised 500 million yuan to prepare for self built logistics, but you must also know that the logistics industry is an overweight asset project I want to start fast. Five billion yuan is not enough at all, so many places still need appropriate support from the government. ”