Chapter 780 (2/2)
Just then Li Mu introduced Liu Qidong to Lei Jun and said, ”general manager Lei, I'd like to introduce you to Liu Qidong, the general manager of taobao.com, my partner and senior brother of the same school.”
Lei Jun nodded repeatedly, and took the initiative to shake hands with Liu Kaidong and said: ”General Liu's fame is also like thunder in the industry! Thank you very much! ”
The three of them didn't rush to order food after sitting down, but they chatted for a while. Although it was the first time they met each other, the words and behaviors of the master Lei were the same as those of the master Lei in Li Mu's impression. He was fond of laughter, humor, talkative, and spoke a less standard Mandarin, which made Li Mu feel more cordial.
The reason for feeling cordial is that from last life to 2012, in addition to boss Ma, the high-profile Internet tycoon in China, is the leader of Lei Jiao.
After Xiaomi 's marketing with hunger, Lord Lei' s media exposure has been very high. There are many interviews, speeches, press conferences and activities, as well as many positive and negative news reports.
This kind of multi-dimensional information contact is much more, it is easier for people to have a general understanding of it. On the contrary, senior brother Liu, in addition to the well-known emotional story, rarely appears in the media, and it is difficult for people to guess the approximate path of this person through his public speech and performance.The three chatted for a while. Although they didn't get to the point, they were very happy.
Later, Li Mu invited master Lei to order. Because it was a vegetarian meal, when we saw the menu, we naturally felt that we had no desire. This kind of dish and environment can make people pay more attention to the business.
From the beginning of Lord Lei, the three ordered some delicate vegetables, and then asked the waiter for a pot of good tea. Before the dishes were served, the discussion on the table had begun.
Li Mu came here today for three purposes: to know the master Lei, to acquire excellence Net, and to bring the master Lei together to do something.
The first goal is to reach a consensus when it comes to nature. The second two will depend on whether they can reach a consensus.
Li Mu didn't have ink. After he started to talk about business, he went straight to the main topic and said to master Lei, ”President Lei, Taobao, which I made with senior brother Liu, is interested in increasing investment in books, audio and video. You should also know that Taobao has been authorized by almost all record companies, supported by other resources and the overall ecology of Taobao platform. This A piece of business is still very imaginative. ”
It's Li Mu's usual way to talk about things first, and to pretend to be forced before talking about things. To appreciate the leader Lei, there is no less forced to pretend to be. We must first give him a sense of oppression.
It's true that the leader of Lei cult felt a great sense of oppression because of Li Mu's words. He wanted to protect excellence, but his reason told him that the website of excellence was under the shadow of Taobao, so he must follow the trend. Now, Li Mu showed that he wanted to increase the strength of picture, audio and video, and the attitude of pressure was very obvious.
ray master, as far as possible to show his relative calm, smiled and said to Li Mu: ”Taobao is a gifted product, especially the ecological chain composed of Taobao and Alipay and YY. It is great in the current e-commerce market. We believe that Taobao will create more remarkable results under the leadership of Li and Liu.”
Li Mu smiled and said calmly, ”Mr. Lei, for Taobao, the next stage is not about books, audio and video, but about our self built logistics and storage plans. Now these two plans have been implemented. As for books, audio and video business, I prefer to integrate relatively mature vertical platforms, such as the excellence network you are doing now.”
Lei Jun nodded and said: ”excellence network does not exclude capital level cooperation now. We are also looking for the next round of financing at the same time. If Taobao is willing to invest in excellence, I think this is a win-win situation for us.”
As early as Lei Jun heard that Li Mu wanted to see him, he guessed that Li Mu must want to buy excellence. However, there is still an unrealistic fantasy in his mind. If he can persuade Li Mu to give up the purchase and invest instead?
In case of acquisition, Li Mu, a stall of excellence, will waste time and energy to conduct in-depth integration in the past. Besides, the market space for books, audio and video is not large. Li Mu doesn't need to monopolize all of them. He just needs to invest some money and resources to make the excellent station become a part of his ecological closed loop? If such a goal can be achieved, excellence network will surely take off.
After many large enterprises have developed to a certain scale, they are all leading the team to fight. Every slightly more mature Internet company has experienced at least two or three rounds of financing. The capital structure behind is quite complex. The operation difficulty of full acquisition is the biggest, and the resource occupation is too large. For some less important areas, it is really unnecessary to achieve full acquisition, as long as we let It's enough for every potential company to stand in line ahead of time.
Later generations of Xiaomi also have a large number of ecological chain companies that depend on their own survival. Companies like Tengxun and Ali that invest money everywhere, let alone take a certain share, bind each other in their own fleet, operate independently under normal circumstances and obey the command at critical moments. As long as they can do what to hit at critical moments, it's basically enough, everyone save worry.
Lei Jun thinks that Li Mu may also accept this cooperation mode, not to mention that the future leader Lei has not reached that height, so at this moment, he is very willing to take the excellent website team with him.
However, Li Mu refused without hesitation. He just smiled and said to the leader of Lei: ”Mr. Lei, Taobao's only demand for excellence is to pack and buy. That's all.”