Chapter 813 (1/2)

Even though Sina's journey in the next ten years is nothing but Weibo and blog, Li Mu always believes that sina, as a portal site, has the strongest ability to control content and hot spots.

Among them, Chen Tong, as the most senior content operator of sina, has made great contributions.

No matter blog or microblog, it is a very simple product as a whole. A small team can develop it completely in a short time, so the threshold of blog and microblog is also very low. However, it is very difficult for these two products to be really made, because its entry threshold is very low, but the development threshold is very high.

Blog or micro blog are just display tools. It can be said that one is cinema screen and the other is TV screen. The real test is the content presented to users through different screens.

In Li Mu's view, the success of sina Weibo has three contributions: one is that Twitter provides this new mode, the other is the foundation of sina Weibo's success for many years, the accumulation of a large number of celebrity blogs, and the other is Chen Tong's extremely professional operation ability for content.

In fact, the success of Sina blog depends on Chen Tong's ability to operate and control the content.

Therefore, in Li Mu's eyes, the success of sina Weibo has something to do with Chen Tong.

Just because he believed in Chen Tong's sensitivity to the content, Li Mucai deliberately threw out the specific case of the post bar just now, in order to point out him in advance and see what kind of ideas he can generate in 2002.

In the example Li Mugang just gave, he has revealed several key points:

first, as long as it is high-quality original content, it must have the potential to be widely disseminated;

Second, users have demonstrated their needs for various original high-quality content with practical actions, many original content can not be given by the portal site;

Third, users have The manufacturer of high-quality content has a follow-up mentality, that is to say, not only the content of stars will be concerned;

all these points are thrown out, in fact, the demand for new carriers is clear enough, which is an open personal column.

So, after disclosing the relevant information, Li Mu deliberately asked Chen Tong, ”elder martial brother Chen, in your opinion, what methods should we use to carry, encourage and guide the quality content created spontaneously by netizens?”

Chen Tong thought about it for a long time, and some bottomless people said to Li Mu, ”I'd like to think of a product mode to carry this content, but it may not be practical.”

Li Mu then said, ”let's just chat. Just say it.”

Chen Tongdao: ”there is a kind of blog that is very popular in recent two years in foreign countries. The original name is web log, which means network log. In fact, it is a personal column that belongs to individuals and is open to the whole network. Users can write various contents in the blog. Other people can directly access his blog, and then pay attention to the contents published by him.”

When Li Mu heard this, he said pleasantly, ”it turns out that elder martial brother Chen has also studied blogs.”

Chen Tong said: ”I have studied it. Some people have tried it before in China, but it seems that the users are not buying too much money. Later, no one will do it again, so I am afraid that this mode will not be accepted in China.”

Li Mu laughed and said, ”why do users not agree with the local conditions?”

Chen Tong frowned. He didn't know much about the product, so he couldn't explain why the domestic users didn't have a cold for blog.

After thinking for a long time, Chen Tong can only shrug awkwardly: ”I think it may have something to do with our netizens' habits. I can't say specifically.”

In fact, the domestic blog has been tepid and unpopular. Sina launched the blog function in June 2005. Compared with the product idea that sprouted in 1998, Sina entered only after six or seven years, which is enough to prove that they are not optimistic about blog for a long time.

The reason why blogs are popular in China is that a netizen named Mu Zimei published his diary in a forum. This kind of large-scale documentary vernacular writing has attracted the attention of numerous netizens. At this time, the Internet practitioners in China realized that the network needs a person who can carry such a popular person as Mu Zimei and her diary Hot content platform.

At that time, it was suddenly discovered that some blogs existed a few years ago, which are most suitable for carrying the ”twilight purple beauty” type focus figures and her personal original content.

Later, blogs mushroomed on the Internet in China. It was at that time that blogs got their native Chinese transliteration Name: blog.

Even if the translation of the name is several years late, it can be seen that at that time, the domestic blog did not hold the hope after a superficial taste.

In the face of Chen Tong's uncertainty, Li Mu said with a smile, ”elder martial brother Chen, I'll analyze from the perspective of products why a few people who try to develop blogs in China fail, and why they give you and others a false impression that they can't do blogs in China.”Chen Tong sat up straight. ”Mr. Li, please tell me.”