Chapter 851 (1/2)
In the conference room of taobao.com, cult leader Lei sat on Li Mu's left hand side with several promotions. At the front of the long table was Li Mu's seat alone. On the left was cult leader Lei, and on the right was senior brother Liu.
This situation made Li Mu feel that two super bulls, one on the left and one on the right, happened to play the role of their own left and right hands. This feeling is not only a dark feeling in his heart, but also a happy flower. In his mind, Taobao's platform and team are more than one level superior to his previous excellence. In his mind, he feels like a coach of a club in China. Suddenly, he has the chance to become a assistant of Real Madrid club and a coach of Real Madrid for the first time In the meeting room of the training group, listen to the Real Madrid coach convey the feeling when making tactical planning.
The content to be discussed in this meeting can be called the most important battle in the next stage of development of Taobao. It is not only of great significance, but also of real high confidentiality.
For Li Mu, although Lei is not a member of Taobao from the perspective of contract, he has become a member of taobao.com in his eyes and in Li Mu's eyes after the agreement with Li Mu.
At the beginning of the meeting, Li Muxian introduced Mr. Lei to everyone and told everyone that Mr. Lei would join Taobao in the near future and become the chief operating officer of taobao.com.
When Li Mu said the name of Lei, as well as his position in Jinshan and excellence, the other employees were stunned.
Lei jiaozhu is famous in the Internet industry. Although he can't compare with Li Mu, a rising star, he is definitely one of the top talents in the industry. Moreover, he is not only the CEO of Jinshan, but also the outstanding chairman of the board. His status and qualifications are extraordinary. However, such a great man has joined Li Mu, which makes everyone Realize that the gold content of Taobao platform, because of the joining of Lei Jun and a higher level.
After introducing Mr. Lei, Li Mu began to get to the point. In front of Mr. Liu, Mr. Lei, the core operation team and the professionals who have recently arrived at the post, he described the planning of this promotion in detail.
Li Mu first introduced the positioning of the whole promotion activity: this time, the top 100 daily promotions are to thoroughly consolidate the foundation of Taobao. Through this activity, the whole people realize that Taobao can penetrate into their lives and make them realize that Taobao can replace a considerable part of offline shopping in their lives and have greater advantages Potential: for example, low price, door-to-door delivery, time-saving and labor-saving.
If the promotion is successful, maybe 10% or more of the daily use department store consumption of Chinese urban residents will occur on Taobao. You can't look down on this at least 10%, because it covers all the fast-moving products, and the user's purchase frequency is very high and almost will not be interrupted. Once a user develops the inertia of online purchase of daily use department store, the user will not I am afraid most of the daily necessities will be transferred to the online.
What this activity needs to do is to attract the attention of a large number of urban residents and transform them into online shopping groups as much as possible.
As for the duration of this activity, Li Mu decided to position it as seven days. This time, the time cycle is longer. Instead of pursuing one-day sales, he is pursuing to cover more users.
After finishing his goal and positioning, Li Mu began to further refine his promotional activities.
Li Mu's ambition is much bigger than that of boss ma. He wrote down a large plate on the blackboard, while writing, he said: ”this promotion is divided into business groups, first of all, the grain, oil and food group, then the Department Store Group, the daily chemical products group, and the clothing, shoes and hats group.”
There are four major categories in total. Li Mu hopes to be able to make them perfect, so he solemnly requests: ”four business groups should coordinate all relevant enterprises that can be coordinated. I believe that with Taobao's current influence and our performance in the previous brand day, relevant enterprises will not refuse our cooperation, but the selection of partners Choose a principle: all enterprises participating in the activity must be strictly audited and must pass the industry certification in their respective fields. The enterprise has a good reputation and reliable product quality. ”
Everyone nodded, product quality is the top priority, which is very clear to everyone.
Li Mu went on to say, ”there are also several principles for cooperation with partners. First, the way of cooperation. This time, in addition to the clothing, shoes and hats group, the other three groups all adopt the self operating mode, namely: we purchase, sell and distribute by ourselves, and the manufacturer only needs to supply us.”
”When it comes to supply, first of all, we must give authorization to our exclusive network distributors, which is the basic premise of cooperation. Enterprises that do not accept this requirement will not cooperate.”
”The second is to determine the price. Since we are already an online dealer, we require the enterprise to give us a price lower than that of other offline channels to match our promotional activities. They have two options: one is to directly reduce the supply price, the other is to give us a certain promotional rebate, and tell them the attitude of Taobao: the price of the supplier The bigger the advantage is, the more promotion resources we will give. On the contrary, if there is no price discount, we will refuse to cooperate. ””After the price is determined, the supplier must deliver the expected quantity of goods to the warehouse designated by us in advance according to our requirements. This time, we still use the brand day mode. There are six delivery warehouses in China. The distribution quantity of each warehouse is calculated by us and the demand is formulated. The supplier can supply goods in advance according to the demand.”
”The settlement standard of promotional activities is different from that of Taobao for other businesses. The settlement period is 7-15 days after the end of the activity.”