Chapter 858 (1/2)
When Li Mu and Zhao Kang were on the phone, the policy of ”Internet access” launched by the economic and Trade Commission had a huge repercussion all over the country.
This is the first time that the government directly subsidizes consumers with cash, so it immediately shocked the people. At the beginning, some people thought that there must be something fishy in it. It's not good that the price of brand computers participating in the ”Internet home” policy has been adjusted. Otherwise, how could the state subsidize 500 yuan for one computer? Now there are more than 4000 computers. These brands have been launched. If the subsidy is really 500, it's about 88% off.
However, several enterprises immediately announced their own policy models. According to the policy, each of the four enterprises provided two designated policy models, one of which was more than 5000 yuan and the other was less than 5000 yuan.
The configuration and quotation of the two models were reviewed and approved by the economic and Trade Commission. The price is completely consistent with the normal retail price. Even the pricing of Shenzhou and TCL mobile models has deliberately reduced by RMB 1200. Therefore, the price is extremely transparent and there is no water in it.
After confirming that the gold content of the activity is real, people's desire to buy computers has greatly increased.
Originally, after Li Mu's identity was exposed all over the country, he has reestablished a positive image of computer and Internet for students and teenagers' parents. At that time, he had pulled a wave of home computer sales market through Li Mu's personal influence, but at that time, there was no policy follow-up, and that wave of market was basically earned by hardware vendors, and the market for saving machines has improved a lot However, due to the confusion of the industry, it is difficult to make statistics for specific data, while for brand machines that are relatively easy to make statistics, the market growth rate is very small.
But this time, it's not the same. This time, the ”Internet home” policy is limited to eight desktops of four brands, so the market of these four enterprises is suddenly ignited by the policy. Consumers who intend to buy computers immediately calculate a sum of money. If they buy these four brands of desktops, they can get at least 500 yuan of subsidies. In this way, it's actually the same as saving computers The price has been a big step closer. Moreover, the overall assembly, stability and popularity of brand machines are much higher than those of Zanji, so it is the most appropriate choice to buy the activity models of these four enterprises.
Not only purchase money, but 75% discount is also a great promotion. It is necessary to know that the monthly fee of ADSL broadband is about 150 yuan, 1800 yuan in one year, 75% discount, 450 yuan in one year, which is about 1000 yuan before and after! You need to know that broadband discount is matched with the ”Internet in home” activity model. If you don't buy the activity model, you can't enjoy broadband discount. In this way, it's cheaper to buy desktops and access to the network for one year, or even cheaper than saving and access to the network for one year, not to mention the after-sales guarantee of brand computers.
is not just the general public, even Li Mu feels that the policy of ”Internet entry” is awesome. This policy will soon bring the sales of household desktop computer to a higher level. The number of home computers will increase sharply, and the number of home computer will also increase. The development of the entire Chinese Internet industry will also get a huge increase.
In 2002, the number of Chinese Internet users was 59.1 million. This is the official data, and it is the data of careful evaluation. At least those minors who are living in the Internet bar are not included in this data, so the actual number of Internet users is more than this number.
In 2002, Li Mu's birth has given China's Internet one after another opportunities to speed up.
The first product that set off a national upsurge is tieba, which has a great freedom of creation mode, making tieba popular quickly;
the second product that makes the whole people obsessed with and eager for is happy farm, which is a magic game. It attracts a large number of middle-aged and elderly users by using the stem of stealing vegetables by the whole people;
the third product that accelerates the development of Internet is 3321 Nearly half of the college students in Huaxia have registered as members of 3321, and a large number of parents of students have begun to contact the Internet through 3321, which has added a new force to the netizens;
the fourth product that the whole people participate in is Taobao. The success of brand day makes the whole society pay attention to Taobao. Many people who are not even netizens have started to contact the Internet through Taobao. This is also true It has accelerated the development of the Internet;
before the ”Internet into the home” policy, the conservative estimate of the number of Internet users in China has exceeded 80 million, more than the number of Internet users in 2003.
If the ”Internet home” policy pilot is successfully and gradually promoted across the country, the number of home computers will soar, the number of Internet users will soar, and the industry will usher in a new round of major acceleration.
There is also Li Mu's own ”chain Internet bar” strategy. Once this strategy begins to be implemented, it will have an immediate impact on the number of Internet users. If hundreds of Internet bars are opened one after another, in a comprehensive view of these favorable policies, the number of Internet users in China will probably exceed 100 million next year.
……
After Zhao Kang and Li Mu talked on the phone, he said to Li Mu, ”by the way, Wu always wants to report something to you.”
Li Mu said, ”give him the phone.”At this time, Wu Haijun took the phone and said to Li Mu excitedly, ”Mr. Li, our mobile model is officially put on the shelves in the official flagship store today. You need to make sure that Taobao gives us enough recommendation resources!”