Chapter 882 (2/2)
Next, the most important thing is how to fight this resistance war thoroughly!
……
As Lord Lei thought, Ma boss in Hangzhou didn't know what Li Mu was doing.
In fact, it's not that boss Ma despises the enemy, but that boss Ma's current affairs are too complicated. The three companies jointly established Hangzhou letao. During the negotiation stage, boss Ma worked hard, and now it's finally completed and landed. Most of his energy is focused on how to do a good job in online activities of letao.
Boss Ma has also considered Li Mu and Taobao. As his only competitor, boss Ma pays special attention to Taobao. However, at present, an independent Taobao does not show any sign of big action. It is like a steady development and stable posture. Therefore, boss Ma's preconceived view is that this time he launched against Taobao And Taobao is in the dark.
At the same time, boss Ma also guessed that most of Li Mu's attention at this time must have been shifted to the overseas market because of YY's unexpected popularity in the overseas elite.
In boss Ma's opinion, if you change to be Li Mu, you will take advantage of the current situation and build a bridgehead overseas. After all, Li Mu's industry in China is very stable. This is a great opportunity to draw energy and attack overseas!
Once Muye technology can establish a bridgehead in the U.S. market, it will definitely be an unprecedented and significant happy event for the Internet industry in China, and it will also be a great honor for the Internet practitioners in China, and the people who have personally contributed to all this have created an honor enough to be recorded in the history of the industry.
At present, it seems that Li Mu really has the opportunity to create this honor, so even boss Ma envies and hates him in his heart.
Therefore, boss Ma thinks that Li Mu's focus on overseas is really a good opportunity for letao to go online. In her opinion, Li Mu is not on guard now, while letao has been in the dark layout. Once it goes online, it is necessary to start the extensive publicity simultaneously, and Li Mu will be caught by surprise.
Amazon attaches great importance to letao's online activities after reaching cooperation with Alibaba and Dangdang. In recent days, executives of Amazon in China have been discussing the details of promotions with boss Ma and boss Li of Dangdang.
Boss Li doesn't have any opinions on the promotion activities. He is not a good marketer himself, and he works in a small way. In his opinion, the daily chemical and Clothing promotion plan that boss Ma prepared before has been very perfect, and the promotion intensity given is just good. It's OK to carry out according to his established route, and there's no need to make any changes. If it really needs to be revised, it is also to try to control the media investment. Li Guoqing thinks that the media investment planned by boss Ma is a little too high, and now he is also the shareholder of letao, so he is really in pain when he looks at such a high media budget..
But Amazon is quite different.
As the world's e-commerce giant, Amazon has long been used to the high-powered game of making a big stand and making a big noise. Their annual cost of investment in publicity is more than US $100 million, so the executives sent by Amazon this time hope that boss Ma can increase his efforts in media investment, and strive to put out US $5 million to US $8 million in promotion funds, which will be put into practice once No one knows what letao pushes in China.
The whole promotion cycle of letao is tentatively set as 5-7 days, among which the promotion is started 3-5 days before the launch, and the nationwide promotion and preheating are started. After the launch, a round of consolidation is carried out in 2-5 days, and after a few days, the activity is offline, and letao enters the formal operation stage.
In the overall 5-7-day cycle, the promotion budget of 5-8 million US dollars is frightening. Now, some famous enterprises in China have a year's advertising budget of only tens of millions of RMB, while Amazon's executives suggest that in the 5-7-day period, only promotion can burn tens of millions of RMB, let alone Li Guoqing's meat pain. Even boss Ma's meat pain is not good, because For his previous plan, the advertising budget of 10 million yuan is the upper limit.
In boss Ma's opinion, publicity input is a good choice. The larger the publicity input is, the higher the enterprise's popularity is and the higher the enterprise's revenue is. This is a positive linkage relationship, but the multiplier between the formulas is floating. If the investment is too little, the input-output ratio must be very low; if the investment is too much, the input-output ratio will be very low; only the investment is just right, The input-output ratio can be maximized.
However, Amazon sticks to their point of view, just as Li Mu and Lei jiaozhu have developed a perfect strategy of interdiction, Amazon's executives and Ma boss are having their first argument after the three-way cooperation at the conference table: whether to continue to add the promotion budget of letao online and promotional activities.