Chapter 885 (1/2)
After Li Mu released two smoke bombs to boss Ma, he immediately started to prepare a specific plan to dig a big hole for boss ma.
The media resources have been handled by Lin Qingya, and Li Mu is the rest of the star resources.
The sale of Star Post Bar and Taobao audio-visual products made Li Mu fully realize the great role of stars, so this time, he is going to invite at least ten or twenty front-line celebrities to shoot brainwashing ads for taobao.com.
Li Mu's advertising routine is very simple, that is, each star recorded a separate ad: ”online shopping on Taobao - Happy Taobao, Taobao!” Then make a set of general advertising segments, which use the fastest speed to simply and directly introduce the scope of this Taobao promotion, the huge strength of the full reduction, and the activities of seizing 199-100 and 199-198 coupons.
At that time, what I have to do is to say this slogan on behalf of Taobao in different TV stations, different time periods and different stars.
I'm afraid the audience will be shocked by such a large mobile phone.
Just after watching Zhou Jielun's advertisement, I may not be very impressed. Wang Lihong came out again and made the advertisement;
changing the station, the advertisement became Du Wei, watching half of the TV series, Zhang kexuan jumped out again and said the same advertisement;
in addition, there may be Yuquan group, Sun Yanzi, Mo Wenwei, Zhang Guorong, Xiao Yaxuan
A series of different stars doing the same ads will certainly give the audience a deep impression, and even make Taobao a phenomenal ranking, which is eagerly discussed by the people of the whole country. ”Online shopping is on Taobao - Happy Taobao, all in Taobao!” This advertisement is very likely to achieve the brainwashing effect of ”no gifts this year, and no brain platinum after the gifts”!
At present, Li Mu is very clear about his advantages in all aspects. The most powerful star resource is the singer resource. Because now his omni-channel promotion will bring at least tens of thousands of album sales to a potential singer. At the same time, it will make the singer's exposure, popularity and overall price rise like a rocket.
Therefore, Li Mu dare not say that most of the singers in the mainland, Hong Kong, Macao and Taiwan, as well as the record companies and brokerage companies behind them, will promise to publicize for themselves free.
However, the influence of film and television stars is worse. The domestic box office hasn't been built up yet, mainly because the cinema construction can't keep up with it, and the user's habit of going to the cinema hasn't been cultivated. In a word, the market doesn't have enough soil, so even if YY helps some films to promote, the real box office income that can be transformed is not very high.
In this regard, Li Mu hopes to build his own cinema and online ticket system. Now, the former is stepping up construction, while the latter is in the final stage of development and testing. It is estimated that before his two films are released, the cinema and online ticket system can be completely completed.
At that time, I will have a way to promote netizens to form the habit of going to the cinema to watch movies, so as to further promote the box office market, and control the box office in my own hands. At that time, my influence on movie stars may surpass the influence on singers.
Li Mu selects 20 first-line singers and groups from the mainland, Hong Kong, Macao and Taiwan at one go, and then lets his subordinates start to connect with these 20 singers. The connection content is very simple. He just tells them that there will be an online promotion activity on Taobao this month. He hopes that they can take time to visit Yanjing to help shoot a video advertisement. The length of the advertisement will not exceed 10 seconds In return, Taobao will join hands with Muye technology to give all participating singers an opportunity to promote through all channels.
As soon as the news was released, within half a day, a clear reply was received from everyone. Each singer gave a formal reply in person or through the brokerage company to confirm that he would like to participate in the promotion of taobao.com, without exception.
When the news is fed back to Li Mu, Li Mu is very happy. The resource owner is really the best in the world. At present, his own resources are enough for these stars to focus on. If the blog goes online again, then incubate the microblog, combine the online ticket system, control the cinema box office, control the sales of audio-visual products
It's estimated that I will be the godfather of the entertainment circle at that time, because I have mastered all the upstream and downstream resources of the entertainment circle. I have users and traffic in the upstream, and I can praise any star and his works. I have cash channels in the downstream, and I can help stars sell albums, box office and fan economy. It's just like a divine existence!
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