Chapter 921 (1/2)
Li Mu's crushing sniper made boss Ma extremely dispirited. Although he had already announced the death penalty to letao in his heart, it was impossible for him not to fight and fall down. So in order to be dignified, for investors and for the team, in any case, he still had to fight in this war. Even if the strength was not great, he would not give up in advance.
At eight o'clock in the morning, boss Ma has arrived at the company. He can't wait to get all the data of letao in the past 12 hours from the technicians on duty last night. He is anxious like a candidate who can't wait to see the results of the college entrance examination.
Boss Ma also knows that no matter how the Internet industry develops, ”data” is the most authentic and core reference standard of the Internet industry.
For example: how to measure the strength of an information website? Basically, it depends on the number of independent users, page views per capita and the average visiting time of users. These three data basically represent everything.
The daily independent users represent the website traffic, which is the most basic data and represents the user base of the website;
the per capita page views represent the quality of the website content. If the per capita page views of one website are 5 and the other website is 10, there is no doubt that the content quality of the latter website is much better than the former. Regardless of the traffic, the per capita page of the latter website is much better than the former The number of visitors must be much higher than that of other small literature websites. The reason is very simple, and the quality of the content must be better.
The average user visit time represents the user viscosity of the website. The higher the average visit time is, the higher the loyalty of the users will be. It is easier for such websites to transform users. For example, the time that Youku users use Youku every day must be much longer than that of kuliu users. The strength of the two websites is far from each other.
If boss Ma wants to know the promotion effect of letao.com in the next eight days, to estimate the order quantity and trading volume of 929 letao's big promotion, and to predict the development potential of the whole letao in the future, he first needs to have an objective data as the reference standard, which is the data performance of 12 hours from 8:00 last night to 8:00 this morning after launching promotion.
What makes Ma feel despairing is that in the past 12 hours, the data of letao is far lower than his minimum expectation!
During the first 12 hours of letao online, the number of new registered users was only 13000
The goal of letao is to increase the number of registered users by 8 million in eight days, and the goal is 1 million registered users every day on average!
12 hours later, the number of new users is only 13000, not even the expected 2%!!!
As for the visiting users, there are about 400000, which is equivalent to one in every 30 visiting users.
This data is so miserable that the listener is sad and the listener is crying.
More than two million ad budgets a day, converted to 12 hours, is a million yuan!
A million yuan ad was launched in densely populated east China and South China. Last night, it was pushed once at eight o'clock and once at ten o'clock. It can cover at least tens of millions of people according to the ratings. As a result, only 400000 people have access to it. This data is really terrible!
According to this data calculation, in the past 12 hours, letao's investment of 1 million yuan has only returned 400000 visitors, which is equivalent to the cost of exchanging for a visiting user, up to 2.5 yuan!
The cost of getting a registered user is more than 75 yuan.
One million! 13000 users! The cost is staggering! In the era of mobile Internet fighting, the promotion cost of an app download user is more than ten times higher when the unit price is converted. Now, the data is almost dead!
Boss Ma looked at the complete data, and the whole person fell into a deep despair, which is stronger than ever before. This bleak data means that he wasted a huge amount of money, which is not his own money, but the investors' money. After seeing this data, the investors will be extremely disappointed in lotao, even himself!
The boss Ma, who was about to die, immediately informed all the key employees of the meeting, including the Amazon representative, William Yang, who had not yet arrived at the company.
At nine o'clock sharp, he showed the data of the past 12 hours without reservation in front of the core staff, Yang William and Li Guoqing.
400000 visiting users, 13000 registered users, the promotion cost of a single visiting user is 2.5 yuan, and the cost of a single registered user is 76 yuan