Chapter 949 (1/2)
Zero on September 30.
After 24 hours of sales promotion, Taobao's final one-day sales volume was fixed at 8.22 billion yuan.
8.22 billion, for the Internet industry, it is absolutely a horrible number everywhere!
More than 10 million users place an order, and the average consumption of a single user exceeds 800 yuan, which is another incredible data.
When zero one arrived, the whole Taobao website was full of excitement. All the employees who fought here were celebrating the huge victory. Even Li Mu, who had always been calm, was stunned by the number.
Li Mu naohai doesn't have any data that can reflect the consumption ability of Chinese consumers in 2002, but his taobao.com, with its mature form that exceeds the history and countless times of all competitors, successfully stimulated the online shopping craze of the whole people in 2002.
The whole activity, which Taobao brought to consumers all over the country, is a real discount. No matter it's firewood, rice, oil, salt, daily chemical clothing, even office stationery, all the activity commodities are unprecedented.
It can be said that in one day, Li Mu has successfully overdrawn the needs of tens of millions of users in daily necessities for several months.
But fortunately, there are more than one billion people in the country, hundreds of millions of urban people, and the part of their overdraft will not have a huge impact on the demand of the whole urban population for daily necessities.
Also at zero sharp, YY net published the sales data of 929 promotion of taobao net to the netizens all over the country. The whole net was shocked!
Not only netizens, but also editors of other websites, journalists and staff of major media can't believe it!
Although it's 12 o'clock in the morning, there is still a huge discussion upsurge on the Internet. Under almost every news about the sales volume of 8.22 billion of the 929 promotions of Taobao, there are countless netizens discussing:
”Taobao's daily sales volume is 8.22 billion?! Is it possible to be so tall? ”
”Too much water, right? It's still 8.22 billion. Why not say 10 billion? ”
”8.22 billion? How many things did Taobao sell? ”
”A website sells 8.22 billion goods a day! What can I say but perverts? ”
Many netizens also said:
”8.22 billion? Our family bought more than 3000 yuan in Taobao today. ”
”Today I placed eight orders, four from my family and four from my neighbors, waiting for delivery!”
”My mother bought all the washing powder and shampoo for a year! Support Taobao! ”
”Online shopping is so convenient. As long as I can buy things online, I won't go to physical stores!”
Li Mu rationally analyzed several reasons for such a high sales volume in this big promotion:
first, the scale of publicity is huge, and the lineup of 18 stars is unprecedented in the enterprise publicity in recent years;
Second, the preferential intensity is large enough. Taobao.com cooperates with so many well-known general merchandise enterprises, and the preferential scheme launched is consumers Consumers naturally flock to the low price they have never seen before;
Third, the promotion mode is novel, and various promotion methods of full coupon reduction make users constantly gather pieces and pieces. In the 8.22 billion sales, a considerable part of them actually belong to the overbooking behavior of consumers;
Fourth, the competitors are weak, and letao's activity has been completely ruined, which basically doomed it Taobao is in a state of aloofness to seek defeat even if one of the other e-commerce platforms doesn't dare to follow up, not to mention competition; this time, Taobao's promotion has been a great success, which is crucial to Taobao's next development. What Li Mu cares about is not how amazing the figure of 8.22 billion is. What he cares about is that through this time, Taobao is in a state of detachment The influence of promotion, the new consumption form of ”online shopping”, is really embedded in the daily life of consumers.
How many consumers can take this opportunity to learn about online shopping and become online shopping users;
how many online shopping users can become deep online shopping users through this promotion;
more new users and more deep users are the key indicators to improve the overall volume of Taobao. So for Li Mu, the real significance of this promotion lies in these two points 。
……