Chapter 989 (1/2)
Zero on October 15.
Taobao alliance advertising officially launched.
Already waiting for a long time individual stationmaster in succession in this moment on time goes online Taobao alliance rich media advertisement code.
The new advertising mode represents their income mode has entered a new era. For each individual webmaster, the advertising income of the website is almost their only source of income, so everyone is very concerned about how much the actual income of the website can be after Taobao alliance goes online.
Fortunately, Taobao alliance's revenue model is: bottom protection + share sharing, so there are only two situations waiting for them: either they earn the same as before, or they earn more than before, and there is no risk.
After zero one, in this moment, a considerable number of personal websites have changed significantly in the page vision. In the past, rich media ads on the page were too messy. However, after adopting rich media of Taobao alliance, they were a lot more orderly.
In the past, users who have seen a variety of miscellaneous advertisements have been curious to see that the advertisements on the page have been replaced by those on taobao.com.
Taobao, a way of displaying multiple product advertisements at one time, is more attractive to users than other advertisements.
Until the morning of the next day, in less than 10 hours of online time, Taobao alliance ads let all the individual webmasters involved in it realize the strength of Taobao alliance.
By nine o'clock in the morning, 40% of the websites had exceeded the minimum advertising revenue. Of the remaining 60%, the advertising revenue had reached more than half of the minimum amount, and accounted for the vast majority.
If calculated by time, most websites will earn more than the minimum amount of advertising revenue today.
In the past nine hours, the most surprising is Taobao's small and medium-sized sellers.
Taobao alliance takes so many cooperative websites at one go, which increases a lot of external traffic to Taobao overnight, and all of these new traffic, without exception, all of them are free products for small and medium-sized sellers in Taobao.
Many Taobao sellers didn't close their eyes from 0 o'clock last night to 9 o'clock in the morning. The reason is that they were overwhelmed by a stream of consulting users.
Taobao's background data shows that in the past nine hours alone, Taobao alliance has brought a million level of traffic to Taobao, directly contributing to more than 100000 orders, with a turnover of 12 million.
Among them, dozens of online stores sold more than ten thousand yuan of goods in one night, and several online stores with high comprehensive weight. The sales volume of one night exceeded one hundred thousand yuan. Suddenly, the fierce flow and dividend made the unidentified Taobao sellers all ecstatic, because it was almost the same as the feeling of suddenly falling dollars in the sky!
Han Wei, a 24-year-old young man who came out of the mountains in the southwest, went to work in Yangcheng when he was 18, and worked in a clothing factory near Yangcheng, which lasted six years.
After the establishment of taobao.com, Han Wei used his resources to develop the clothing industry in Yangcheng, found acquaintances from several clothing factories to get low-cost delivery channels, and then opened an online shop in Taobao.
Han Wei's online store is the first group of personal online stores on Taobao. What he thought at that time was very clear. He thought that there were too many garment factories in the area of Yangcheng, and there were many garment wholesale markets in Yangcheng, which can be said to be the distribution center of national clothing. The supply of goods was very large and sufficient.
Moreover, there is not only sufficient supply here, but also, most importantly, as long as there is a way, the cost and price of clothing are extremely cheap and there is enough profit space.
In other provinces in the mainland, no matter how small the city is, a short sleeve T-shirt will cost more than 10 yuan. However, the T-shirt that costs more than 10 yuan in the store and less than 5 yuan in the garment factory of Yangcheng has a factory price. The more expensive the clothes are, the higher the profit margin will be.
Han Wei did not invest much in this online store. He bought a second-hand digital camera and opened it in a hurry. He took samples, took photos and uploaded them to Taobao store from various related clothing factories. Then he purchased goods for no money. Whenever he sold one, he took one from the factory. Now, he can basically get through every month with such a little part-time job In 2002, the income of Taobao shop was not small, which was much more than his salary.
Han Wei is surrounded by a well connected fellow named Dong Shaoping. When he saw Han Wei doing Taobao, Dong Shaoping followed suit. Dong Shaoping's brain is more vivid than Han Wei's. In addition to normal sales, he would make some fake famous brands every three to five and sell them quietly on Taobao.
Dong Shaoping is relatively smart. The fake goods he sells are generally sold to those customers who know the fake and buy the fake goods. These customers are willing to pay a part of the cost to buy the fake famous brand, and they will not complain about selling the fake goods with the platform. Dong Shaoping is very happy to do such a business.