Chapter 1017 (2/2)
In other words, it's relatively difficult for more people to spend money, but it's much easier for people who have already spent money to spend more money.
For this reason, Li Mu thought of two core points to promote American college students to spend money: vanity and money worship.
At the meeting, Li Mu put forward several suggestions, namely:
first, open the top 100 list of Paradise town. This global ranking should exclude the Chinese market, because there are too many Chinese users starting early. If they are also incorporated into paradise Town, it will have a great impact on the fairness of the game.
Second, in addition to the top 100 in the world. At the same time, we should give each user a global ranking, even if the ranking is millions or even tens of millions away, but also give specific ranking, which not only gives users a growth ladder, but also gives users a reference standard for friends to compare. I am the world's 1.2 million, and you are the world's 1.3 million. Although we are both quite second, I can still find the sense of existence in front of you, and And ridicule you with great courage;
Third, open the list of friends. Take the user's friend list as a reference, rank all the game friends, give the user a more direct chance to compare, and further improve the user's vanity in the game;
Fourth, open the friend contribution list. In addition to all kinds of help in the game, friends will also open pay items for each other. Whether it's help or gift, the contribution value will be calculated according to a fixed algorithm. The contribution list of friends only reflects the top ten friends, and each user can see the contribution value of other friends to themselves and other friends. For example, a can see the contribution value of B to himself Contribution value, and B can also see the contribution value of a to himself, at the same time, a and B can see the top ten contribution value of each other's friends.
The real killer of Muye technology lies in the contribution list of friends.
Because the promotion mode of ”campus Redskins” is adopted now, these campus Redskins have a large number of followers themselves. These people will follow them into the game, and they will inevitably add them as friends, and they are eager to have more interaction with them in the game. Once the list of contributions of good friends is opened, it's just a fight between followers, trying to make each other Pay attention to yourself, how can you also enter the top ten of her friends' contribution list?
For those campus celebrities who are concerned, most of them also believe in money worship and value money very much. In this case, the friend contribution list just gives her a great reference to identify the financial resources and sincerity of her followers. If a boy can pay thousands or even tens of thousands of dollars in order to make her happy in the game, it not only represents his importance to himself Shi also represents the richness of his wallet.
After Li Mu took out the whole plan, most of the employees of Muye technology agreed with it with both hands. Everyone thought that such a strategy could stimulate users' enthusiasm for payment to the greatest extent, but some people opposed it.
The opponents basically have a concern: if paradise town opens so many lists, will the profit-making motive be too obvious, which will cause the conflict of non paying users.
Li Mu didn't worry about this at all. He smiled and comforted everyone: ”our game itself is not a violent online game winning by force, but a relaxed and pleasant business development game.
The former level gap and props gap will lead to very direct violence, that is, low-level or low input users will be killed by high-level or high input users, but this will not happen in paradise town.
Even if your friend spends more money, he can only lead you in the level, will not directly oppress and hurt you, and will not directly affect your game experience. If you don't want to pay, you can enjoy the fun brought by this game according to your own rhythm. ”
Speaking of this, Li Mu said: ”we will not directly encourage users to spend money to play games, but we can indirectly guide them. What we do is to open these lists without mentioning spending money. When the lists are online, we will leave the question of whether to spend money to users to make their own decisions!”