Chapter 1021 (1/2)
As soon as I heard that Li Mu wanted to make a big move, the head of the operation team of Paradise town immediately straightened up at the meeting site and said firmly to Li Mu, ”President Li, please do whatever you need our support!”
Li Mu smiled and said: ”Paradise town is spreading very fast among college students in the United States. It's time to make some explosive news, so I think we should frequently launch some major activities and competitions in paradise town.”
Everyone is very clear that once Li Mu puts forward specific requirements, there will be specific plans. All along, everyone is used to his routine of creating and solving problems, so they look at Li Mu and wait for him.
Li Mu said: ”now in” Paradise town ”, the influence of all kinds of campus celebrities is obvious. Next, we have to strike while the iron is hot to push the influence of campus celebrities to the extreme.”
As he said this, Li Mu Dun then said, ”I personally feel that there are serious vanity and money worship phenomena in college students in developing countries and developed countries all over the world. In this case, we will take this phenomenon to the extreme in the United States. We will conduct a” Paradise town ”National school flower selection. In theory, all college girls are You can participate in the selection. Each school first compares one school flower, and then the state where the university is located will compete in the whole state. Each state will choose one, and finally the school flowers selected in each state will compete together. Finally, three people will be selected to give three awards that can shock the United States or at least the American youth groups. ”
All of a sudden, everyone was curious. Li Mu has always been a big hand in his work, and the big hand is only a common marketing means in his eyes. Now he suddenly said that he wanted to make a big hand. Everyone is also curious about what the big hand looks like in Li Mu's eyes.
Kong Lingyu first asked everyone what he thought and said, ”boss, tell us what your big pen is, and let us have a long experience.”
Li Mu smiled and said: ”for the time being, I think that the first prize of more than 3000 colleges and universities is 1000 dollars after tax; the champion of 50 states and a special zone is 20000 dollars after tax; the top three in the country are 300000, 200000 and 100000 dollars each. In addition, the first prize is a Ferrari 360 sports car, and the second prize is a Ferrari 360 sports car Porsche 911, third place to send a Ford Mustang. ”
As soon as the voice fell, everyone in the room was dumbfounded.
Sure enough, it's a big decision made by a big boss. The first prize of more than 3000 colleges and universities alone is more than three million dollars. The champion prize of 50 states and a special zone add up to 2.55 million dollars after tax. The company needs to pay at least three million dollars. The top three prize and sports car in the country add up to at least one million dollars, which is so rough In fact, there are millions of dollars in activity bonus alone. Such activities are few in the world. In the Internet industry, they are absolutely unprecedented.
In fact, the bonus cost of an activity aimed at promotion is not worth mentioning. The real big part is the promotion and operation cost. Li Mu has made such a large expenditure on the bonus cost of the activity. If enough promotion expenses are included, the activity will be a budget of millions of dollars or even more than 20 million dollars at will.
Some people raised an objection, saying: ”President Li, the cost of such a huge reward expenditure is too high, and if it is arranged in this way, the reward expenditure is too scattered. I personally feel that it's better to give up the bottom level reward and directly conduct nationwide evaluation, and then select three people to give high cash reward and sports car.”
Before Li Mu spoke up, someone retorted: ”I don't think there is a hierarchical division. If we choose three directly in the whole country, the hope for everyone is too vague, and the goal is too difficult, users will lose confidence. On the contrary, if we set several levels and goals for them, they will feel that they are not far away from the first goal; and the first goal is achieved After that, I feel that it is not too far away from the second goal; after the first two goals are achieved, I feel that it is much closer to the ultimate goal, so as to maximize the enthusiasm of user participation. ”
Said, the person also said: ”have you recently paid attention to the southern Hunan Satellite TV” Super Girls ”?”
Everyone shook their heads.
”Super girl” is not popular in our age group, but it's already popular in the youth group. The competition system of the program is to divide several competition areas in the country first, and then select the top 100 in each competition area, and then select the top 80, top 50 and top 30 all the way. Finally, select the top several in the competition area, and then put the national competition area together to make the final. Now we are making score My daughter loves to watch the audition competition in the competition area, so I watched it with her several times. I feel that the competition system is set with a sense of rhythm. It's similar to what Mr. Li said, bringing in the target users little by little and letting them go step by step. The farther they go, the more they cherish and value it. They fight step by step, so the final fight It's going to be great. ”
Li Mu is not impressed by this person, but he still knows his name. He is a VP of the operation team of Muye technology, whose name is Sun Jia.Sun Jia's words are basically in Li Mu's mind. Outsiders don't know that the framework of super girl is self-made. Its framework is the same as that of the American school flower selection framework. Li Mu hopes to use this progressive psychology to let as many people as possible participate in it.
As soon as Sun Jia said that, many people agreed. Since it covers colleges and universities across the United States, it is really necessary to set multiple stages, and then let target groups participate step by step. If three or five people are to be selected nationwide at one time, the attraction to users will be greatly reduced.
The colleague who raised the objection earlier also said awkwardly: ”I'm sorry, everyone, but I didn't think it properly. In this case, General Li's plan is the most appropriate.”
”If the awards of this activity are announced, it will certainly shock the whole United States, especially the college students, but it is not just the college students!”
Sun Jia's words have been recognized by everyone. Such a large-scale activity, with the help of promotion means, will inevitably become a hot topic in the whole society.
Li Mu talked with you for a moment, and saw that everyone had no objection to the plan, so he said: ”then we have settled the basic plate. The name of the activity is called” Paradise town ”the highest list of school flowers in the United States. The activity process is that users vote within the specified time. The first round of campus voting, the first girl in each university wins; the second round of statewide voting The first girl in each state wins, and then a national vote is held. ”
The team leader of Paradise town immediately asked Li Mu, ”President Li, what would you like to use as the basis for selection? Is it based on users' voting or the amount of users' contribution value? ”
Li Muyao shook his head: ”it's not. My idea is to make a special selection basis. The name is” Paradise town resident certificate ”. The so-called resident certificate is used to vote and compare votes. However, the resident certificate is not given or can't be purchased, and can only be obtained through normal games.”