Chapter 1112 (1/2)

The film and television industry has expressed a twelve point dislike for the ”new product” of the Muye image. This kind of great relief and then unbridled attack on each other's mentality is rooted in their fear of the Muye image.

Competitors are not welcome in any industry, and the same is true in the film and television industry, especially the competitors with huge resources and capital behind Muye image. So when Li Mu founded Muye image, the industry was particularly wary of it.

At this moment, however, the film and television industry's wariness of the image of Makino has basically disappeared.

At first, I thought that Li Mu would create something new in this industry, but now it seems that this kind of worry is superfluous.

Moreover, when these film and television companies calmed down to analyze the problems, they found that the current scale of Makino image is not large in itself, and there are no large-scale signers and directors. If Li Mu does things in the Internet industry in the same way, he must spend money to make a big move in the film and television industry. But now, Makino image There's no big action.

Although Muye image has made two cinema films this year, for the first-line film and television companies, the amount is so small that it can't enter their eyes at all. Even for the third-class film and television companies, if they only make two films a year, it's really a bit out of the way.

It can be speculated that Li Mu may not be really interested in the film and television industry, just come in and play with tickets. In this way, you can also put your heart in your stomach, without paying too much attention to Li Mu and the image of Muye.

In the industry's contempt, ”the girls we chased together in those years” began its first trial run.

At ten o'clock in the morning, the audition halls of five theaters are full of seats, all of which are the winners of YY and Taobao platforms. They are very concerned about the film. Some of them are concerned about the two stars, Du Wei and Zhang kexuan. Some of them are concerned about the campus emotional story that looks attractive from the trailer and profile. Some of them are concerned about the campus emotional story They just came to the theme song. They listened to some clips in the trailer, but they didn't get the chance to hear all of them.

Just because all the winning audiences have different expectations for the film, almost every show is full and no one is absent.

Li Mu is not in Yanjing, but Muye image has arranged several staff members, as well as the creators of the production team including director Teng Huatao, to go to the scene to understand the audience's comments.

Although every shot of the movie is shot under the direction of Teng Huatao, Teng Huatao is still full of self-confidence in the commercial prospect of the movie. It's not that he doesn't like the story, but that he thinks the user audience of the story is too young.

Teng Huatao has never experienced the era of young meat and the flood of youth dramas, so his judgment on the commercial value of the film is not light. He thinks that although the leading men and women in the whole film have gone through high school, University and society, the largest part of it is also about the emotional life of the male and female owners in high school, that is to say, the film actually It just describes the love story of high school students.

Since it's the love story of high school students, will young people and middle-aged people, who are the main force of box office, be interested in such films?

Not only Teng Huatao, but also other people in the production team are not very hopeful about the commercial value of the film. Even the peers in the industry have not seen the film, but from the information they have learned, they also have great doubts about the commercial effect of the film. Although now the Makino image mobilizes the promotion ability of Makino technology to make the film Twitter is well known, but in the end, the real determinant is how many people are willing to buy tickets for the movie.

At present, Li Mu has the greatest hope for the girl we chased together in those years, because Li Mu knows very well that the reason why the film was born in the sky at that time and achieved a very high box office is largely due to the fact that the film has made a deep exploration and in-depth exploration of users' deep needs.

Everyone thinks that the audience likes watching blockbusters, big stars, big productions, Feng's comedies, Zhang's films, nonsense comedies, and modern city's artificial emotional stories. So everyone is making movies around these key points. They think that's the essence of commercial movies. No one is willing to think about the audience What are the further needs.

The core audience of films like ”the girl we chased together in those years” is never high school students, but all the people who have high school experience but have entered the society. They may be the young people who have just graduated from University at the age of twenty-two or three, the middle-aged people who have worked for several years and twenty-eight, or those who have been in their thirties, married and have children As long as they have high school experience, as long as they have early love, as long as they have memories of their high school career, then he is the core audience of the film.

It's because ”the girl we chased together in those years” stumbled into the user's ”nostalgia” feeling, so it got a huge explosion at the box office. This explosion, including the production and distribution companies, including the main creative team, was not expected by everyone.In many follow-up works afterwards, ”Charlotte's troubles” is also an absolute black horse. His brilliance lies in that he not only explores the level of user nostalgia, but also steals the rebirth stem in the online text circle, makes a pseudo rebirth, and leads everyone to review high school life again with the cut-in point of ”again and again”.