Chapter 1114 (1/2)
The importance of hero in the history of Chinese films is needless to say, no matter the total box office or the influence overseas, it is unprecedented in terms of Chinese films, so many Chinese fans have always regarded this film as the peak of Chinese films in the overseas box office dimension.
However, Li Mu himself has heard some well founded rumors. In fact, the reason why hero has such a high box office overseas is that it is a unique Hollywood marketing method.
At the beginning, Hollywood tycoon Harvey Weinstein took the copyright of overseas distribution, and in order to make a breakthrough in the overseas box office of the film, Harvey pulled in Quentin Tarantino, or borrowed Quentin's fame at that time, and let him hang a producer in the movie hero, and then specially put Quentin 's name is written on the poster, which makes people think it's a Quentin movie.
If you want to search the posters of hero released overseas in those years, look for the striking position of the posters. There must be a sentence: Quentin Tarantino presentations, which must be bigger than a-zhangyimou-film;
in addition, on the DVD cover of hero with overseas hairstyle, it's just above the letters of hero, and it's also a whole sentence Quentin Tarantino presentations is also written on the top of the front cover. Interestingly, a-zhang yimou-film can't be found on the DVD cover
In Li Mu's opinion, there are some suspects of selling dog meat with sheep's head, because Zhang Yimou did not have much influence in the overseas commercial film market at that time, and Quentin's influence was just powerful and frightening.
Quentin himself is a fan of Oriental Kungfu movies. If hero is linked with him, it will be equivalent to the illusion that Quentin must be a masterpiece. Most of the overseas audiences also come to Quentin's fame, so they will have such a high box office. If not for Quentin, the ticket of hero in the United States It's hard to say how many rooms there are.
In addition, Li Mu is not a fan of ”hero”, so now, when he learns that ”hero” will soon be released in China, he knows that this movie will become the biggest enemy of ”the girls we chased together in those years”.
Movie box office is very interesting. The unchanging rule is that in any schedule, only one movie can be the leader of the box office. Other movies are accompanied. Li Mu naturally doesn't want his own movie to be accompanied. So now we must find a way to use fair means to snipe each other, so that the other can't be the leader of the box office in this schedule.
In Li Mu's view, ”hero” is a big theme, but also dressed in the guise of Chinese martial arts culture, and there is a chance to win awards overseas. But in essence, everyone is a commercial movie, regardless of whose theme is big and whose theme is small. The most important thing is to fight at the box office and see whose data is the highest.
Therefore, an upcoming ”hero” ignited all Li Mu's fighting spirit, and he would never be willing to let his ”those years” become the companion of ”hero”.
In my impression, ”hero” has been released for two months and swept over two billion box office in China. This achievement is really remarkable in this era. But Li Mu believes that ”those years” will surpass it with its own advantages, the promotion and delivery ability of Muye technology and the help of muying online ticket system!
Immediately, Li Mu and Zhao Kang discussed a promotion plan.
The core theme of this promotion plan is: occupy the media in an all-round way, use the overwhelming propaganda offensive, and reduce the exposure rate of hero in an all-round way.
In order to realize the plan, Li Mu formulated several policies.
First of all, all the platforms related to YY, including YY itself, YY network and yy123, will never push any content related to hero in the next few months. Although there is no artificial technical shielding for hero, it will not be allowed to occupy any good recommended position in its own platform;
secondly, three public opinion hot spots should be planned in the near future to benefit from Use their own online promotion resources, as well as offline media resources, to work together to achieve the complete explosion of the explosion points,
among them: the first point is to push the animal husbandry ticket business into a public opinion explosion point, so that the national public can pay attention to this new way of watching movies; the second is to let those years become the focus of discussion on films in the near future through the guidance of the Navy; the third is to : stir fry the theme songs of Du Wei and Zhang kexuan and their respective songs, so that the theme songs become the most popular songs in the streets and lanes, and also the favorite songs of users. As long as these three public opinion explosion points are successfully detonated, it will basically form a trinity of comprehensive coverage, so that heroes can not find a way to fully expose;
once again, once the ”animal husbandry film ticketing” comes out and is successful, the number of cooperative theatres will expand rapidly. Once a large number of theatres connect their own venue and seat resources to their ticketing system, then You can introduce as many sessions and seats as you can in those years through your strong online influence. Once online users are active and occupy the resources of the cinema, you can't even get the high film arrangement rate of hero.Commercial films are always fighting openly and secretly. All the competition around resources is a positive war, which is fully in line with the law of competition and also a potential rule of the market. In addition, various kinds of dirty dark games are also common in the film and television industry. For example, when rival films are released, they immediately let the water army brush negative comments on the Internet, and even attack the other actors and start the other actors' dark materials to let users produce Life repels psychology and so on, these invisible means, Li Mu is lazy to use, he just wants to use the positive and bright means, let ”those years” become the box office champion at the end of this year.
……
After all the strategies are set, at 10:00 a.m. on December 6, the ”muying ticketing system” officially went online at YY and Taobao!