Chapter 1118 (1/2)
When ”those years” swept the domestic box office with unprecedented momentum, the pastoral film ticketing system is also expanding its influence in the field of cinema with a devastating speed.
For the cinema, the pastoral film ticketing system is extremely affordable.
The biggest significance of the pastoral film ticketing system itself is to reduce the behavioral cost of watching movies for netizens and greatly improve their experience of watching movies. Therefore, it can drive a large number of users who would not have come to the cinema to watch movies and choose to buy tickets to watch movies through the pastoral film ticketing system. Therefore, it has a great impact on the overall box office volume.
Take Yanjing as an example. Maybe only 100 of the 10000 people in Yanjing would have the idea of seeing a movie every day, but only 30 would really go to the cinema to see a movie.
But now, because of the popularity of the unprecedented online ticketing system, at least 500 of Yanjing's 10000 people have the idea of buying a movie ticket through the system every day, and their actual action is to buy out every movie ticket on the system.
The user's preference for the animal husbandry film ticketing system directly leads to the fact that the ticket selling ability of the animal husbandry film ticketing system is much higher than that of any cinema itself. As long as the animal husbandry film ticketing system is connected, the overall attendance rate of the cinema line will be doubled at least, which is a real income for the cinema line.
Moreover, as the platform side, the muying ticketing system provides free self-service ticketing machine terminal, and even provides a set of very practical and powerful terminal management and sales system for the cinema line, which has done so much, but only receives 5% of the box office Commission, which is an absolute conscience price.
In the next few days, hundreds of self-service ticket machines have been sent to all parts of the country. In a very fast time, they have covered all the theaters in all the first tier cities and started to expand to the second tier cities.
Once again, the factory received orders for two thousand self-service ticket machines. Li Mu has decided to make full use of the speed of virus transmission to promote the popularization of the animal husbandry film ticketing system nationwide.
When ”those years” was released for a whole week, it had already made 70 million box office in the whole country, an average of 10 million per day. And with more cinemas joining the pastoral film ticketing system, its later box office would be inspired by ”it's ridiculous!” Zhang Yimou said with an iron face: ”this kind of rotten film has such a high box office. It's nothing more than that love affair. There's no inside information!”
Zhang Weiping shrugged: ”the key to the problem is that the theme is well chosen!”! Although the themes of history and martial arts are big and deep, the problem of the theme not being grounded is also very serious. Most of the audience still like to see some grounded themes. Those years happens to be a modern theme that is extremely grounded. Compared with it, we have inborn shortcomings. It's also reasonable for us to reduce our arrangement in the cinema. ”
Zhang Yimou said angrily: ”our cast and production team are so strong, won't the audience pay? These theaters simply follow the trend and are short-sighted. Otherwise, they will not give all the arrangement to those years! ”
”I believe that the audience's eyes are bright, and our film lineup is really strong. Even if the current film arrangement is not high enough, as long as our attendance can be guaranteed, each courtyard line will gradually add back the film arrangement,” Zhang said
The important basis for the film arrangement is the attendance rate. The attendance rate of which film is high, and the rehearsal volume of which film is naturally high. The theater owners do not work for a single film and television company or even a single director, and they pursue the maximization of interests. Therefore, if the attendance rate of hero can exceed that of those years, the theater will definitely increase the attendance rate of hero up
Zhang Yimou is especially confident in his new film. He said to Zhang Weiping, ”don't worry, wait and see. Our attendance rate will surpass that of those years!”
Zhang Weiping reminded: ”Yimou, those years, has been on the Internet for seven consecutive days, with 100% of online sales. That is to say, from the day it was released to now, all the movie tickets sold on the Internet have been sold out.”
Zhang Yimou was a little stunned. After a while, he said: ”I think that since the pastoral ticket business is in the hands of Makino, the data can be freely said by themselves. I don't believe that any movie can have a seating rate of 100% for seven consecutive days, which is simply impossible.”