Chapter 1129 (1/2)

Harvey himself is quite optimistic about the film, but what he really values is not the artistic value of the film, nor the pure commercial value of the film, but the value of deep operation.

Harvey is like an excellent plastic surgeon. He can see through the facial features of a movie at a glance and find the best plastic scheme. Such a change may seem small, but it can make the movie stand out.

For hero, he has a whole set of operation plan for a long time. The most important part of this plan is how to mix Quentin's name into the movie and use Quentin's reputation to attract North American audiences.

Because Harvey knows very well that the North American audience does not understand Chinese martial arts culture. They just watch a lively, visual effect and exotic style.

From the perspective of visual effect, ”hero” has no problem. What is missing now is a little gimmick that fooled the audience.

Just because the audience can't understand such a movie, it's better to be fooled. If you put on the name of director Zhang Da and invest 30 million dollars in North America for publicity, you may not get 30 million dollars at the box office. But if you put on the name of Quentin, even if you only have 300 thousand publicity, you can also get at least 30 million dollars at the box office, which is Quentin's appeal.

And Quentin himself is a stylized big director. Even if his audience doesn't understand his movie after watching it, they will spread the story about how Quentin style and how awesome it is. No one is willing to admit that they don't understand Quentin, but they are proud to be able to understand Quentin.

Harvey is Quentin's bole. He is absolutely sure that Quentin can cooperate with him. So as long as he gets the film and Quentin's name, the film can make a big profit in North America. And the most important thing is that Chinese people have no confidence in the North American box office of the film, which means that he has great potential to buy it at a low price Movie, then get North America hot fry, make a lot of money.

That's exactly what happened in the last life. Harvey bought out the North American distribution right of hero with the shell of Miramax film company. The so-called buyout means that after he bought it with one price, everything will be owned by others. It has nothing to do with the original copyright owner to earn more or less.

If Harvey paid a million dollars for the North American box office of hero, even if Harvey made tens of millions of dollars in the North American box office with the film in the end, it has nothing to do with Zhang Da's director and producer. The only thing they can get is fame, which is the capital to raise their value and boast.

However, although the box office of ”hero” packaged in this way has set the overseas box office record of Chinese film history, in fact, for North American users, most of them are paying for Quentin, and they may not know who the director is at last.

Originally, the producer of hero hoped to establish cooperation with Harvey as soon as possible, so as to prevent Li Mu from breaking its overseas development route in the future if he sticks to hero. Therefore, if he sells the copyright to Harvey as soon as possible, he can get rid of the risk of being encircled and suppressed by Li Mu.

Harvey himself is also ready to confirm the copyright agreement with the producer of hero as soon as possible, but when he learned that the box office of hero in China was extremely poor, he immediately played a little trick, and decided to use the box office defeat as an excuse to further reduce the already negotiated cost of copyright buyout, which made the producer of hero angry.

However, director Zhang Da suggested that the producers should not worry about money for the time being and establish cooperation with Harvey as soon as possible. Because Harvey has a great influence in Hollywood, if the film wants to hit the best foreign language film of Oscar, it cannot do without Harvey's lobbying. If we don't confirm cooperation with Harvey as soon as possible, in case Li Mu is the first producer, what will happen What kind of changes.

The producer and the capital side also realized the potential threat of Li Mu. After several discussions, they decided to agree to Harvey's request and sell Harvey the North American distribution copyright of hero at 40% of the original negotiated price.

Lost 60% of the buyout income, which makes the whole ”hero” out of the box depressed, but there is no way, can only pray that Harvey can stir up the influence of the film in North America, let everyone although not earn money, but also a little bit of fame.

For Harvey, who lives far away in Hollywood, this news is really wonderful. His favorite is to use this conspiracy to get other people's copyrights at a low price, and then make the most profit through his own operation.