Chapter 1187 (1/2)
Because of the special recognition of YY's influence, the head of Honeywell attached great importance to the interview with Li Mu. Gao Dewei, CEO, arrived in Silicon Valley one day in advance, hoping to meet Li Mu as soon as possible.
Like 3M, Honeywell is one of the world's top 500 enterprises. Because of its large-scale involvement in materials, petrochemicals, aviation and other fields, its total market value is higher than 3m. This year, Honeywell's market value is about 25 billion dollars, while 3M's market value is only 15 billion dollars.
But for Galway, Honeywell's problem is also very serious. More than 70% of the profits of the enterprise come from 2B (to business) business. 2B business is the business of enterprise users. The achievements of Honeywell in these enterprises are almost unknown to the ordinary people.
For example, few ordinary consumers know that Honeywell is one of the world's five largest automobile turbocharger manufacturers;
few consumers know that most of the world's oil refining enterprises and petrochemical enterprises have adopted Honeywell's equipment, or even a complete set of solutions;
even in the aerospace field, there are many Honeywell's shadows, which may be It's an important part of some parts of Boeing aircraft, but consumers still don't know it;
this situation basically destines that Honeywell's corporate visibility and influence are seriously insufficient at the level of ordinary users, and Honeywell's next priority is actually to fully expand its 2C (to customer) business, which is greatly different from 2B business 。
At level 2B, Honeywell can sell turbochargers to every car company in the world, but it can't directly sell turbochargers to ordinary consumers. At level 2B, it only faces dozens of car companies, but once it reaches level 2c, it will face billions of people in the world.
The influence of the enterprise on the ordinary people is seriously insufficient, and the retail sales channel is almost zero, which will be the biggest obstacle for Honeywell 2C business.
However, in Honeywell's view, Li Mu not only has a very influential YY, but also has a Taobao network that controls the whole share of China's e-commerce. If we can establish a good cooperative relationship with Li Mu, we can not only improve the reputation and influence of the enterprise through YY, but also directly improve the sales volume of products through Taobao, so that we can achieve more with one stroke.
……
The next morning, Li Mu met Honeywell CEO Goldway in the office of Muye technology Silicon Valley branch.
At the age of 50, Goldway just took office as CEO of Honeywell last year. Before that, he had a very rich career history. He once worked as an executive in general electric and JPMorgan Chase, which is considered to be a famous professional manager in the United States.
However, in terms of fame, Goldway is inferior to Li Mu by more than one level.
In the current western world, the popularity of Li Mu is almost the same as that of Bill Gates, even that of jobs.
Under this premise, Gao Dewei is particularly polite to Li Mu.
Moreover, there is a very accurate rule in the traditional industry. Most of the enterprises that have long done 2B business are Party B for ten thousand years, and the enterprises that really face 2C market are Party A that has never changed in the cooperation between enterprises.
Enterprises like Honeywell, although they are involved in a lot, have always been building blocks for others. Party B has done a lot and cultivated a kind of humility and politeness habit from top to bottom, which is much better to get along with than those who are used to Party A and are full of clothes.
As soon as Goldway came up, he praised Li Mu and the achievements of Muye technology. After a few minutes of courtesies with him, Li Mu took the lead in saying his purpose.
”Mr. Goldway, I'm going to meet you this time. I'm actually looking for some product level cooperation with Honeywell.”
Goldway nodded and said, ”I heard from Elon before. He told me that you are interested in purchasing a batch of daily protective equipment from Honeywell.”
Li Mu smiled: ”yes, we have a relatively large procurement plan in the field of protective equipment. We hope to negotiate with Honeywell directly and make a deal.”
Gao Dewei asked Li Mu, ”Mr. Li, are you going to purchase protective equipment for sale in China?”
”That's right.” Li Mu said frankly, ”only in China.”