Chapter 1202 (1/2)

Mark Zuckerberg's positioning of Facebook made Li Mu feel instantly.

Before that, he didn't quite understand why Facebook was in a mess overseas, but QQ space didn't develop, but was gradually abandoned by QQ users. In the later stage, QQ users transferred a large area of online social behavior to wechat, which made QQ space a more lonely product.

From Mark Zuckerberg's analysis, Li Mu immediately understood the root cause.

From the very beginning, Facebook's product positioning is very different from that of QQ space.

QQ space in Tengxun's hands is always a supporting part of QQ product ecology. It depends on QQ development. Although in the early stage, it will give QQ space a very large convenience, so that QQ space can take advantage of YY's rapid development, but in the long run, it will imprison the great development of QQ space as a product.

For example, the whole QQ ecosystem is like a cargo ship. No matter how large the total displacement of the cargo ship is, 60% of it is left to QQ's own share. QQ space will never get the main position or most of the resources on the cargo ship dominated by QQ. In this way, QQ space will always live in the shadow of QQ, depending on attached super products, and It's almost impossible to develop into a super product.

This phenomenon often occurs in the whole Tengxun department. Before wechat came out, all products were attached to QQ, but only QQ can really be called a super product. No other product can survive for a long time, let alone become a super product.

To borrow Guo Degang's joke, no matter how big a cake is, it's just a pot.

In recent years, in addition to QQ, the only super product that Tengxun has cultivated is wechat, but wechat's playing method is quite different from that of QQ system.

Although wechat also took advantage of QQ at the beginning, Zhang Xiaolong was very clear that wechat could never come out if it was placed in QQ ecology.

Therefore, wechat immediately peels away from the QQ ecosystem and builds its own system after it completes the stage of taking advantage of QQ. In order to express the complete isolation between wechat and QQ, wechat in the middle and later stages even closed the channel to directly call QQ friends list, which means wechat's determination to completely break away from QQ ecosystem, which is even so big that wechat doesn't care to share with QQ The same set of user data.

At present, the situation of YY space is the same as that of QQ space. If you make YY space in YY's product system, then YY space will never jump out of YY's framework. However, if you make Facebook, you can operate in the way of building a new system completely, so that Facebook will not develop with any products attached, let alone any products limiting Facebook's future development space.

In this way, the pattern of Facebook will be far larger than that of YY space, so it will not overlap with YY space in function and location at all.

Facebook's fundamental positioning must be kept at the same level with YY. These two products will be the two super products of Li Mu in the future. In addition, when the future mobile Internet era comes, wechat will be developed. These three super products will be enough to dominate the global Internet.

After figuring this out, Li Mu suddenly felt clear and said to Mark Zuckerberg, ”OK, I basically agree with your point of view. I have several questions. First of all, why is your profit model defined?”