Chapter 1243 (1/2)

Li Mu's understanding, deconstruction and planning of charity made Liu Xin feel as if he had accepted a baptism beyond cognition.

When Li Mu slowly opens the blueprint of ”business charity mode” to Liu Xin, it is like opening a new world to Liu Xin.

Only then did she realize that charity could be operated by such higher-end, more efficient and more scientific means, which made her yearn for it all of a sudden.

Surprised for a long time, Liu Xinxin came back to his senses and asked Li Mu, ”Mr. Li, the most critical part of this model of commercial charity is not only a reasonable model, but also a strong social appeal.”

Li Mu nodded and smiled: ”yes, if you want it to be able to use the business model to turn around, first of all, you need to give it commercial value. You are a person from the fashion circle. You should be very clear that whether it is a first-line fashion brand or a second or third line fashion brand, they will not sponsor an unknown ordinary person or lend their own fashion, jewelry and jewelry He attends activities or takes photos, but if the other party is a first-line star, the result will be a 180 degree turn immediately. Whether it is a second-line, third-line or first-line brand, they will take the initiative to sponsor him with various products, and even pay high endorsement and publicity costs, which is the importance of business value. ”

”It seems that Mr. Li is the only one who really has the ability to run large-scale commercial charity projects, except CCTV,” Liu said

Li mudian nodded: ”it is true that without a strong promotion system, it is impossible to support such a commercial charity project. CCTV and Muye technology have such strength.”

Said Li Mu: ”I think, to some extent, Muye technology is stronger than CCTV, because we have incomparable world influence, so if Miss Liu is interested, we can put the blueprint of commercial charity into practice together.”

Liu Xin exclaimed: ”the project of keeping the veterans alive is of great significance indeed. Mr. Li's business charity model is of greater significance in the future. To be honest, I am really eager to have such an opportunity to do something meaningful, but I am not confident in my own ability. I am responsible for the project of keeping the veterans alive or the blueprint of the whole model Ren is extremely important. I'm afraid I can't control my ability... ”

Li Mu said with a smile: ”it's normal. You are worried that you can't control it, and I'm worried that you can't control it. There are so many jobs that I have to consider every day. I'm afraid I can't follow up any project in person. So I'm looking for someone who can replace me in this field. I try, you try, and we are big If we succeed in this project and other future projects, we can accumulate experience together to come back. If we fail, we can also find other external help. ”

Liu Xin pursed his mouth for a while, then suddenly reached out his right hand to Li Mu. He said firmly, ”thank you for your trust, Mr. Li. I'd like to join you!”

”That's great.” Li Mu smiled, shook hands with Liu Xin, and said, ”I'll take the place of the undeveloped veterans immortal project foundation. Welcome to join in. From now on, you are the head of this foundation.”

Liu Xin couldn't help laughing and said: ”the joint project foundation is just established now, so my next work is to recruit troops and buy horses while determining the implementation plan and preparing to gradually land?”

Li Mu thumbs up the thumb: ”professional, the next step is indeed your own recruitment, and we together to determine the next implementation plan, my personal and Makino science and technology, Taobao technology and Alipay, will jointly invest one hundred million yuan, as the starting fund of this charity foundation, this money will be fully controlled by you.”

Liu Xin was surprised and said, ”Mr. Li, you and your own enterprise have invested 100 million yuan?”

Li mudian nodded: ”start up funds. If the later project funds are not running smoothly, I can still pursue investment.”

”No.” Liu Xin said: ”there are a lot of start-up funds of 100 million yuan. Few private charitable funds in China invest so much money as soon as they come up. If more than 100 million yuan of charitable funds are basically investment funds, the principal is used for investment and the profit is used for charity, then, in fact, there is not much money really invested in charity.”

”It's meaningless that we don't do investment type charity funds, but make them less pure. I'd rather set up two funds, one for making money and the other for charity, which is much better than mixing the two kinds of funds together,” said Li Mu

”It is true that the accounts of many investment charity funds are not open and transparent enough, especially overseas, where they have been regarded as a haven for the rich to avoid inheritance tax,” Liu agreed

Speaking of this, Liu Xin asked Li Mu, ”Mr. Li, do you have a preliminary plan for each of our veterans' immortality programs?”

Li mudian nodded: ”my preliminary plan is that after the team is set up, immediately start to prepare publicity materials. This publicity materials are mainly to find a group of representative veterans, and conduct detailed interviews and restoration of their deeds, and then make them into various carriers for the publicity of the project of Veterans' immortality.””At present, there is a very good chance that the movie” Flying Tigers ”will officially start shooting soon, so my idea is to start from looking for Chinese Flying Tigers veterans, and take advantage of the high popularity of the movie, we can bring in the resources of the movie, do a public welfare activity to look for Chinese flying tigers, and promote our project of keeping veterans alive, ”Flying Tigers” has too much social influence. I believe that with this momentum, it will be able to launch the ”old soldier will not die”