Chapter 1279 (2/2)
The first off-line Salon of CSC Club lasted until two o'clock in the morning. When it was about to end, Li Mu specially reminded these two generations to let them play with cars and not blow up the streets in the night.Since the early morning of this day, the number of online applications of CSC club has been increasing.
In the next 24 hours, CSC club received 887 member applications, of which 35% came from Yanjing and the rest from all over the country.
Many applicants didn't participate in the club's offline salon, but they received the specific information of CSC club by virtue of the word-of-mouth effect of playing the car circle and the second generation circle, and then filled in the application materials online.
The application staff made a quick preliminary examination on the user information of these application members. From the submitted information, there are 651 people who meet the standard. The other people are basically refused by the club because the car model fails to meet the entry standard.
All the 651 people who meet the standard need to drive to Yanjing and receive reexamination in the club's circuit, but even so, in the two days since the reexamination began, more than 300 people drove to the scene to participate in the reexamination.
In fact, the review process is very simple. It is mainly to check the applicants and their qualified sports cars, to make sure that the person and the owner are the same person, and to confirm that the car has formal procedures, even if it has passed the review.
Applicants who have passed the review can pay by swiping their cards on the spot. At present, CSC club has not opened multi-level members for applicants to choose. All members are not graded, and the annual membership fee is RMB 100000 yuan only.
The price of 100000 yuan is not low, but it costs at least 60000 yuan or more to buy all kinds of insurance for sports cars every year, so this price is not a burden for everyone.
What's more, the membership fee of CSC club is not a simple membership fee, but contains the same amount of user consumption. That is to say, the club will provide 100000 member services for members in the next year. Of course, in this process, the club itself will reserve enough profits for itself. After all, the profit margin of high-end consumption is relatively high 。
This price level and corresponding services are already very valuable for these second generation, so 279 people who have passed the review, without exception, have paid their dues on site and become members of CSC club.
Next to the collection office of the joining payment is the Donation Office of the veterans immortal charity foundation. After the user becomes a member, he can directly donate to the ”veterans immortal Charity Foundation”.
In order to further satisfy these people's pursuit of reputation, Li Mu played a little trick. He specially asked Liu Xin to coordinate a fully armed shooting team to come to the scene and sit down for the whole shooting.
After all, every member who pays the membership dues must go through the donation platform of the veterans immortal foundation. A team of photographers near the donation platform set up long guns and short guns to shoot continuously. This will make those who want to donate subconsciously want to donate more. It will also make those who do not want to donate can't stand the influence of face and herd sheep effect and change Think and decide on donations.
The most interesting thing is that there is also a special interview link. On the spot, a female host will interview every member who donated money to the Veterans' immortal charity foundation, and make it clear to them in the interview that these interview videos will be edited into the future national propaganda film of the Veterans' immortal charity foundation, which has potential impact on everyone It's even bigger.
Li Mu has been working on the Internet for a long time, and his ability to research products is particularly profound, so deep that he knows what kind of inducement is added to the products, which can influence users' usage habits imperceptibly, just like the ”lucky money red bag” in wechat red bag, as long as a function with immediate amount is added in the process of robbing red bag, it can greatly stimulate entertainment among users The mentality of competition, competition and competition can make the behavior probability of red packets increase exponentially, and make users regard red packets as a new entertainment.
Li Mu added a camera crew to come in, just because of this kind of in-depth thinking of user psychology, all members of CSC club didn't realize that Li Mu dug a hole for himself and took more money from his pocket.
The upsurge of joining the club lasted for five days. In these five days, the CSC club has increased 454 formal members and absorbed 45.4 million yuan of membership fees, which is a much higher than expected report card for Li Mu, Chen Ze and the whole CSC club. But what's more unexpected for Li Mu is the accumulated donation amount of CSC club members to the veterans immortal charity foundation To Li Mu's surprise, 454 regular members donated money to the veterans immortal charity foundation, reaching an amazing 86 million!