Chapter 1282 (1/2)
With the gradual fermentation of public opinion, the reputation of CSC club is constantly improving, but the image in the eyes of the general public has not changed well. For the general public, the best attitude is not to recognize CSC club, but to feel nothing.
In addition to some people who are not sensitive to it, more people are more or less resistant to it. Li Mu, who is in the middle of the vortex, has not taken the initiative to pay attention to the public opinion, but focuses on two things. One is to sort out the follow-up operation of CSC Club, and the other is to prepare for the next press conference.
Compared with other clubs, the operating cost of CSC club is very high. Other clubs can start business by renting a venue, but CSC club has invested hundreds of millions of funds to build its high standard hardware facilities.
Therefore, in the future, the operation of CSC club will not only maintain the operation of the whole racetrack and other hardware facilities, but also support an increasing team.
In the first year, the current 40.5 million dues, if all of them are used for operation, can cover up the cost, but these 40.5 million dues also need to provide 40.5 million worth of services to members. Even if the profit margin is set higher, at least half of them should be deducted. It is very difficult for the remaining money to maintain the overall operation and development of the club.
So what Li Mu has always stressed is to provide high-end products and services for his members in the club, do business for members, and earn the insufficient part of the cost.
Cai Zhengmao's car import business has been incorporated into the CSC club. 30% of the net sales profit is left to him, and the remaining 70% of the profit is used as the club's revenue, which rushes into the flow of the club. During this period, he has ordered more than 100 cars. If all the cars are delivered, the profit is more than 20 million, and the profit left to the club is about 15 million.
If CSC club continues to develop, it should not be a big problem to sell another 100 cars this year, that is to say, at least 15 million profit will be gradually put in place in the next half year.
Although the income of this area is considerable, Li Mu knows that the overall market of this business must go down. The reason why Cai Zhengmao's import and export business is good is that many high-end automobile brands have not officially entered the Chinese market. With the development of time, more and more brands have set up branches in China and expanded their sales channels After that, there is not much room for imagination in this business.
CSC club just burst into flames, collecting more than 40 million dues, selling more than 100 million cars and collecting more than 80 million good money. Although there are some criticisms in the society, it can be regarded as an extremely successful business case on the whole, but Li Mu didn't enjoy the present situation, but called Chen Ze and Cai Zhengmao together to discuss the subsequent profitability of CSC club Question.
Chen Ze and Cai Zhengmao both don't quite understand why Li Mu is so anxious about the follow-up profits because the current income is much better than expected.
Li Mu said to the two people without any disguise: ”you must not think that we have been very successful at present. The book income during this period is good, but don't forget that we are living beyond our means.”
”In other words, overdraft the late profits ahead of time, our CSC Club suddenly burst into flames in the circle, which really stimulated a large number of users who did not have sports cars to invest in buying sports cars in a short time, but this is just equivalent to that we forced the market behind us ahead of time. This year, taking advantage of the fire in the club, we sold 100 cars and 200 cars It's not a problem. Next year? How many more next year? I'm afraid there won't be much left in the next year. ”
Chen Ze nodded and said, ”you are right, but we still need to do the sales business of high-end products and services. This business will also bring us a good profit in the future.”
Li Mu said: ”Lao Chen, I want to think about a longer-term future. The club wants to maintain an upward trend. The more benefits, the better. Don't forget that we have such a huge hardware investment, and the maintenance cost of this part is also very high. What's more, don't you still want to maintain your own carding team?”? This requires more investment and, in contrast, greater profits. ”
Chen Ze said seriously: ”to be honest, the team is a money burning thing. It's impossible to expect it to make money, and it's bound to lose money. Besides, this is my ideal, and I can't let you help me pay the bill together, so I've considered the team's business very clearly before, and the team's expenses are borne by me personally.”
Li Mu waved his hand and said, ”don't talk about these useless things. At the beginning, when you said to build a racing track and a team, I suggested to build a club on this basis. These projects are one thing in themselves. Now you still want to separate them?”