Chapter 1299 (2/2)

Li Mu said with a smile, ”in business, what is the real influence of practical significance for businessmen? It's nothing more than benefits. For those in the industry, no matter how influential I am, I won't bring them any benefits, so they may not really give me face. But in other words, I organized this charity activity, which is equivalent to building an ultimate Salon of industry contacts. With contacts and resources, it's really an influential thing for them. ”Said Li Mu: ”of course, it can't be denied that some of these hundreds of colleagues are really touched by this charity project and hope to make a contribution. But there are also some people who don't care about the charity project or me. They want to come here because they want to take advantage of this opportunity to expand their contacts and resources on site. Others Not to mention, as long as you prepare a box of hundreds of business cards and send them around, and then take back hundreds of business cards, the contacts contained in these business cards will be enough for anyone in the industry to eat in this industry for a lifetime. ”

Li Ziwei said with a smile, ”Mr. Li, I think most people should come to charity. Our industry is an advanced industry, and our thoughts should be relatively more advanced.”

Li Mu laughed and waved: ”Ziwei, don't think so. This industry is only advanced in technology. Its character and human nature are not necessarily better than other industries. I can even say that there are quite a number of people in this industry. They are the bastards with high intelligence, the bastards with high intelligence, and the bastards with low intelligence.”

Li Ziwei was surprised and asked him, ”Mr. Li, why do you say that?”

Li Mu smiled lightly. He was an Internet person in his last life, so he knew what people in this industry were thinking about. Every Internet entrepreneur thought of one thing: making money, racking his brains to make money, so there will be many marginal, disgraceful, immoral and even illegal business models in the industry.

Some products sell bright colors, some products sell pirated products, some products hide gambling, some products sell fake goods, some people play usury on the Internet, some people play Ponzi scam on the Internet, some people secretly cross the hatchet in the business model, such as special deposit for consumers, sharing bicycles running on the road without moving money, such as seemingly fair but actually full of danger Even some charity crowdfunding products are selling dog meat on sheep's head. Sometimes, Li Mu thinks that at least half of the people in this industry are rotten, but he packs five people and six people with the label of his high-tech industry.

A boss who is manufacturing fake sneakers and selling them all over the country, involving more than 100 million yuan, has been arrested. The people applauded him, but they didn't think it was hundreds of websites, apps and some e-commerce platforms that helped him sell them all over the country.

For a pair of fake shoes, the manufacturing cost is 50 yuan, and the shipping cost may be only 70, 80 yuan. After deducting the cost of factory building, equipment, labor and risk, the owner of a pair of shoes may only make 5 yuan.

Originally, the business owner could only sell 100000 pairs of fake shoes every year offline, and most of these fake shoes went to the low-end market of the third and fifth tier cities for offline sales. Now, he sells 1 million pairs a year, 900000 pairs for online sales, but one pair still makes 5 yuan.

The biggest difference between offline fake sales and online fake sales is that offline fake goods are generally sold in the place where the fake goods are specially sold, with the price that the fake goods should have, while online fake goods are sold at the price of the real goods in disguise.

The fake shoes produced by the owner of the enterprise are delivered to the online shopkeepers in large quantities at a price of 7 or 80 yuan. The online shopkeepers put the shoes on the e-commerce platform and sell them to the national consumers at an average price of 300 yuan. Among them, the shopkeepers of the online stores seem to have earned more than 200 yuan in gross profit, but there may be more than 100 yuan in the cost, through the purchase of key words, recommended positions and direct delivery The way of car is given to the e-commerce platform. The e-commerce platform gives 10-20 yuan to the participating platform of the alliance advertisement, and 5-10 yuan to the logistics express enterprise. In the remaining dozens of yuan of profit, there are their own labor cost and risk cost. The real net profit is far less than the gross profit.

One million pairs of shoes a year, involving 300 million yuan, the boss actually made only 5 million yuan;

dozens of hundreds of online shop owners, making tens of millions of yuan, but on average, each shop owner only made hundreds of thousands;

however, the platform collected more than 100 million yuan of various promotion fees from dozens of online shop owners, 80-90% of which were retained To themselves, 10-20% of them are given to the platform of alliance advertising,

such a grey industrial structure, the biggest legal risk is borne by the enterprise owner, followed by the online shop owner. If it is not for Li Mu to promote the legislation of e-commerce selling fake goods, then the e-commerce platform basically does not have to bear the responsibility, even if it bears the responsibility, it is only a little administrative punishment, the platform of alliance advertising has no responsibility, and the express logistics enterprise Industry is not responsible.

This is the unscrupulous way for Internet people composed of high-end talents to play. In this way, they intercept the biggest profits and pass on the biggest risks. What else can a high IQ bastard be?

Only when the industrial chain is sorted out can people understand who is the worst in it. It is not the owner of the enterprise or the owner of the online shop, but the founder of the creation, promotion and protection of the industrial chain. They find a bunch of substitutes to play a new model at the risk of violating the criminal law, and then lie down without any risk to make profits, which is the most hateful Of.

So, Li Mu often thinks that this industry, like Guo Degang's crosstalk circle, has too few good people.

However, this situation is slowly caused by many years of unhealthy development. If there is a correct ”Godfather” in the industry, it will be enough to guide the industry to gradually move towards health!