Chapter 1303 (1/2)
Li Mu didn't lie to Robin when he said he didn't want to be a search engine.
If you were born ten or eight years ago, search engines must find a way to do it. This is the super hard need of the Internet. In a sense, it is more irreplaceable than instant messaging. Ten or eight years ago, Google was not born, let alone Baidu.
But now, Google has formed a monopoly all over the world, and Baidu has a good climate in China. What's the point of making a search engine by itself?
What's more, search engine is really a field with very high requirements for technical strength. Now it starts to catch up with a long way to go. The ideal situation is to suppress Baidu and become the No. 1 in China, but want to compete with Google's old business all over the world. Li Mu has no other ideas except hehe.
Based on such a market environment, Li Mu is really not ready to engage in search engine business by himself. However, if he has the opportunity to put in a flag, he is very happy.
Now it's not possible to put a flag in Google. Even if it's possible, the cost is too high. So Li Mu thinks that it's better to put a flag in Baidu. For himself, the meaning of easy to listen network is really small, but for Baidu, it's of great significance.
Moreover, Baidu's current valuation is not high, and its premium ratio is not high. If the easy to hear network can get a good replacement offer, it is completely willing to sell it, and then exchange it for Baidu shares.
The question is, how many shares is Baidu willing to offer to replace the easy to hear network?
In Li Mu's opinion, if it is lower than 10%, it will be free of negotiation directly, but 10% will not agree with it. The ideal replacement price should be between 15% and 20%.
Baidu is not the Baidu after the listing, let alone the Baidu that Google launched the Chinese market.
Easy to listen to the network is not a simple music audio-visual site, it has a huge flow, a strong reputation and user viscosity, and with tieba, Taobao seamless access, the most important is that he has the legitimate license of each record company.
For those record companies, there are so many pirated music on the Internet that they can't fight. Li Mu is able to help them make stars, enhance their influence, sell their albums and peripheral derivatives on YY and Taobao. In other words, Li Mu is now the super giant in the whole entertainment circle, so everyone has authorized the original version to his easy to listen network. This grant Although the right is not of great practical value, the brand value is much higher because of the right words, and all legal risks are completely eliminated.
Although it's a bit of a hole to replace 20% of Baidu's shares with the current volume of the easy to listen network, it's not a bad idea. After all, online music is on the rise, but if you look at the long-term, even 10% of the replacement will make a lot of money.
In order to maximize the benefits, Li Mu drew a big cake for Robin.
”In the future, I will embed Baidu search into yy123, and as the only default search engine of yy123, put it in the most prominent position, so that yy123 can bring huge traffic to Baidu,” he said
”In addition, the traffic of yy123's short news and express section is also very large. All the links on our website are related to YY. At that time, I can be the default link of Baidu search. I will give you the traffic first, and then you will give me the traffic again. In this way, it will also increase a huge traffic entrance for you.”
Robin didn't understand. He asked Li Mu, ”Mr. Li, what do you mean to give me one hand of the flow, and I'll give it back to you later?”
Li Mu said with a smile: ”for example, there is a news headline in the news flash of yy123's homepage, which is” Baidu successfully acquired the easy to listen network ”. If the user clicks this link under normal circumstances, he will directly enter the specific news page of YY network. However, if we cooperate, I will let the user click this link and enter Baidu search by default After the successful merger and acquisition of the ”easy to listen” page, you feed back a lot of search results to users and let users click on them spontaneously. Then you put the links of YY net in the top of the list with technical means. Users click on the search results on Baidu search page and return to YY net. But because of the jump to Baidu, it can naturally increase a large part of your traffic 。”
Robin cried. Although it was a bad way for him to play in the future, he was brought out in advance by Li Mu. After listening, he felt that a new world had been opened.
Li Mu looked at his stunned appearance and said with a smile: ”this kind of operation is very normal and easy to achieve. It's good for you and no harm for us. For us, the user experience will be affected by adding an intermediate link, but the impact is not big, and it's still within the acceptable range.”
Search engine traffic is a deep water industry, and there are countless gray areas in it. Li Mu's method is not gray at all.