Chapter 1322 (2/2)
With such a big dream to work hard, I didn't expect to turn around. A game that is technically simple to outrageous dominates netizens all over the world overnight. Blizzard executives immediately organized a core team meeting. At the meeting, everyone was required to experience ”plant vs. zombie online” on the spot, and then discussed the power of the game, as well as what we can learn from it Even imitated places.
A group of people began to play the game in the conference room with their laptops. At first, it was a stand-alone version, and then someone shouted, ”Hey, let's try the online experience.”
Then, everyone began to unconsciously immersed in the state of experiencing ”plant vs. zombie online” with friends.
Until noon, everyone was still eagerly ”experiencing” this kind of game mode with strong brainwashing ability. From time to time, there were shouts in the conference room:
”Jimmy, come on, help me grow a pea shooter in this line, I can't bear it!”
“Oh，shit！ Angelo, the nut wall is almost gone. Is your CD cooling? Help me grow a nut wall! ”
”I found a good way to deal with” pole vaulting zombies ”. Plant a cannibal flower in an empty space behind the nut wall, so that the” pole vaulting zombies ”will be swallowed by the cannibal flower as soon as they land. Hahaha, I'm a genius!”
”Pete, didn't you find the mashed potato bomb working well? Duan's one is gone, and it's very cheap! ”
”But it's disposable. Although it's cheap, it still needs time for the CD to cool down, and it will take time for it to get bigger!”
”Tom, for God's sake, help me to grow a cold shooter. Slow down these zombies. I can't stop this line!”
”Sorry Justin, I also need cold shooter to consolidate my defense, or I will throw a cherry bomb for you first!”
……
After the popularity of ”plant vs. zombie online”, all the games on the market have been greatly impacted. Even for Muye technology's own ”Paradise town”, the number of active users has declined by about 10%, while the average use time of users has declined by more than 30%.
Li Mu analyzed the reasons. Paradise town is not a fast-paced game. On the contrary, it is a very slow-paced business game. After a long-term operation in the game, users have their own industry in the game. The longer the game is played, the higher the user viscosity. However, after the foundation of the game is established, active users log in every day, though Users will not immerse a lot of time in the game as before;
plant vs. zombie online is a fast-paced game, especially the single player mode and the cooperative fight mode of friends in the copy. The rhythm is very fast. Users mainly like the fast-paced war, which is very easy to cause users to sink in a short time Soak, and forget the time as soon as you plunge in;
at one time, all kinds of images in the plant war are on fire. No matter the plants in the game, or the silly and funny zombies, they have become the favorite cartoon images of the whole people.
In order to enhance the world influence of plant vs. zombie online, Li Mu decided to strike while the iron was hot, and convened a meeting of the art team of the game and the product team of the whole Makino technology to prepare for the derivative development of plant vs. zombie online.
In Li Mu's concept, derivation has many development directions. For example, taking ”plant vs. zombie online” as an example, it can make animation, comics, movies, and various derivative products with game images, such as dolls, pillows, key chains, exercise books, and so on. It can even be sold to McDonald's and quirky eggs as theme gifts.Just like the animation image of the little yellow man, as long as it is developed in depth, the derivative space is large, and it can penetrate into every field of life.
However, if we want to make the first batch of derivatives while the iron is hot and fast-paced, animation, comics, films and various physical products will not be the first choice, because the time cycle of development and production cannot be broken through.
Therefore, Li Mu personally selected several derivative directions of the first stage, including:
1. Art engineers immediately design official high-definition wallpaper, which can be downloaded and used by users free of charge on YY. The production cost of wallpaper is very low, and the game materials are all complete. Excellent art engineers can produce multiple theme wallpapers in one day, although this thing has no direct economic value, but It can further promote the coverage efficiency and user influence of the game;
2. The YY product team immediately develops a custom skin interface based on the element of ”Plants vs. Zombies Online”, and launches the cartoon show products related to ”Plants vs. Zombies Online” on the YY show;
3. The BD team immediately contacts with McDonald's, KFC, Coca-Cola, Pepsi and other brands Cooperation, ready to authorize the brand and image of ”Plants vs. Zombies Online” to be used for special products.
McDonald's vs KFC, Coca Cola vs Pepsi, all choose the right combination. In this way, Makino technology will have the opportunity to win the best interests.